3. SYNERGY IN DESIGN: COLOUR SCHEME
Within all of my media products, I tended to stick to a consistent colour
pallet made up of greys, black, white and mustard.These colours acted as a
theme throughout the ancillaries and music video. All of these colours hold
there own connotations which are intended to give a preferred reading to
the audience. I chose the greys and blacks as they hold connotations of
depth and mystery, as well as negativity. This was entirely relevant to the
narrative as the male character is suffering from mental health issues and
alcoholism.These are negative themes which are reinforced by the colours
used in costume, set and all relevant works (digipak and magazine
advertisement).
4. SYNERGY IN DESIGN: COLOUR SCHEME
I then used the colouration of blue within the colour grade of some shots to
show anguish and sorrow.Again, this relates to the narrative as he
experiences an almost depressive state as his alcoholism begins to consume
his life.Then, the mustard is used to completely contradict and contrast
these darker and more negatively connoted colours.The colour mustard
would suggest happiness to an audience which is something that we see
only in very small proportions within the music video where the character is
teaching a class. In those shots, I used colour grading to make them appear
warmer when cut next to the blue shaded shots.
I replicated the colour scheme throughout all of the media products that I
produced to offer some continuity.
5. SYNERGY IN DESIGN: EXAMPLES
(MUSIC VIDEO)
Here are some examples of
where I used blue and
mustard colouration to
connote happiness and
sadness.This is used from
the start of the music video,
to the end. In some shots, I
deliberately used a cut to
contrast the colouration.
The imagery of the foliage
was carried through to the
ancillaries, as was the grey
and white colourations.
The mustard
colours where
featured in shots
where he wore a
beanie.These
shots were where
he was most
depressed,
showing contrast.
6. SYNERGY IN DESIGN: EXAMPLES
(ANCILLARY PRODUCTS)
The mustard colour is
shown on each individual
element of the digipak,
with the grey tones being
used in various places to
make the various images
stand out.This helps to
provide a link between all
of the CD cover (digipak),
magazine advert and music
video (in clothing,
colouration and props).
The colours that I used in the
magazine advert are the same as on
the digipak.This was intentionally
done to create a link between them.
I have decided to
Include more of the
black within the
magazine advert
as a way of creating
some difference
between the two,
whilst still having
the core colours
the same.
7. SYNERGY IN DESIGN: COLOUR SCHEME
Within my media products, I stuck to a
consistent colour scheme throughout (as
shown in the previous slides). I did so for the
purpose of creating a cinematic feel and
adhere to the grunge style of indie/ alternative
products. It should be clear that the colour
scheme was something which I had planned
as I was creating the music video, and that it
was something I thought carefully about when
choosing the colour’s for the digipak and
magazine advert designs.
The use of a colour scheme,
particularly the one that I have
chosen, is significant in
portraying the connotations
and ideas of depression and
conflict to the audience, in a
subtle manner.The mustard
and greys have been
undeniably shown throughout
all of my media products to
show the identity of the artist,
relate to genre and emphasise
the narrative.
8. SYNERGY IN DESIGN: IMAGE
The use of the head shot of the main
character on the digipak has been
influenced by the shots of the main
character within the film.The design that I
created in Adobe Illustrator shows the
main character facing sideways with his
mouth open and a beard.The connotations
of both are that he is becoming physically
effected by the alcohol that he’s
consuming, as well as showing a disregard
for his well-being and image.This may
work in two ways: by either creating a link
between the music video and ancillaries or
provoking an emotional response from the
audience.
9. SYNERGY IN DESIGN: IMAGE
Another use of synergy within design is
the signet ring. Rings connote
commitment and devotion. In this
instance, the character is bounded to
alcohol by his addiction. I wanted the
ring to become a motif for the media
products that I produced, and so I
included an image of him holding a can
to show the commitment and devotion
that he shows to alcohol. Again, this
works as a visual link between the music
video and the ancillaries.
10. SYNERGY IN DESIGN: TYPOGRAPHY
I used two different fonts across
my digipak and magazine
advertisement, and music video.
The one that I used in the music
video looks like it has been
written by a typewriter – giving
the feel of a school or digital
theme (correlating with the
internet search at the end of the
MV).
Then I used a very simplistic
typography for the ancillaries.
The simplicity of this font
adheres to the conventions of
indie/alternative products.
11. WAS THIS CONSIDERED A SUCCESS?
Overall, I would consider the combination of all of my products (music video,
magazine advert and digipak) as aesthetically pleasing and complimentary of
each other. I believe that the products that I produced, appear to be
professionally made by combining design, layout and imagery to create
synergy.This synergy makes the products recognisable to the audience and
helps to further the brands identity and establish genre.
In conclusion, I believe that the three products that I created were strong and
well thought out – sharing similar designs for recognition, yet they didn’t
completely copy each other meaning that they were all interesting. I think that
the target audience for my products would find all the elements appealing – as
suggested in my audience feedback.
