1. Question 2: How effective is the
combination of your main and
ancillary texts

2. As a group our target was to
create a promotional
package that would work
well promoting our film
using a recognizable poster
and film magazine cover.

3. Our two ancillary texts support our main product in different ways. One way it
supports it is that it is relevant to the trailer and both are also reflective of the
narrative.
Its not just a promotional package, it helps build the story. They have been
designed in this way to extend “the brand” recognition using the following.

4. As we focused our product on the Paranormal Activity
films, our products share some similarities. For example
the title appears in all three products – they all have
the same font and color. We did this so that audiences
could easily identify with our film.

5. Typography
We thought that using the white chalk typography was
very effective.
It gives the audience an idea what the film is about
schools and teenagers and something going wrong
hence the change of color to red to represent danger.

6. Location
The background of our poster includes a scene from the same
location used in our trailer.
We did this to create the atmosphere of a school as it is a school
corridor and once again build a relationship between each
product.

7. Genre
We felt that we
conveyed the genre
well across all three
media products. It
was a challenge trying
to find an example of
a paranormal film
magazine cover to
compare ours too but
we thought ours
associates well with
others.

8. Cast
• The characters appear in all three media
products to reinforce the plot and who is
involved which perhaps makes readers