1. NOVEMBER 2013

2. Mission Target Markets
Market Channels Founder: Elisha Kalfa
Seasoned sales & purchasing
manager - medical & dental
supply industry
Deliver effective loyalty
reward programs
HENRYs, High Net Worth
Individuals
Medical & dental supply
companies, financial
advisors
H.E.C REWARDS
Company at Glance
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3. Shortfalls of existing rewards programs
LOW perceived value for end-customer
FULL cost to company
Limited relevance
Mass market products
Not attractive enough to change customer behavior
REWARDS PROGRAMS
The Good, The Bad & The Ugly
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4. REWARDS PROGRAMS
Lower customer acquisition costs
• Cost of acquiring a new
customer is 5-10 times more
than retaining an existing one
• Existing customers spend two-
thirds more than new customers
• Rewards programs are widely
deployed among HNWIs and
medical and dental professionals
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5. H.E.C REWARDS - Far superior to existing
gift cards or consumer rewards programs
Royalty based
reward package
High value goods
Focus on luxury
gift sets
A surprise luxury
gift, keeps customers
coming back for more
A one stop shop for
all your rewards
Initial target markets
• Qualifying medical and dental
professionals
• HNWI ($250K+ under
management with investment
advisory firms)
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6. H.E.C REWARDS
Cultivate a brand habit among high earners
Reach target customers with limited Ad spend
Extend reach into HNWI and HENRY network
Build brand awareness
Large volume orders
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7. H.E.C REWARDS
Comparison to existing programs
HEC Rewards
• $1500 reward package
• High value & element of surprise
Medical
Professional
• $15,000 purchase
of medical
supplies
• $150 gift card
• Low value & limited relevance
Existing
Rewards
Program
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8. LARGE NORTH AMERICAN MARKET
Dentists: 220,000 (including the specialists)
 Average income of a dentist: $200K+
Physicians: 950,000
 Average Salary for physicians: $200K+
Financial Services: High Value Client retention & New business
 Target individuals taking out $1M+ life insurance policies
Significant expansion opportunities – internationally &
by targeting other professionals and high net worth clientele
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9. SAMPLE REWARD PACKAGES
Four tiers
• Reward Package 1: Cologne,
aftershave, box of chocolates
($1,500 purchases)
• Reward Package 2: Cologne,
aftershave, sunglasses, gum,
toothpaste ($3,000 purchases)
• Reward Package 3:
Perfume, sunglasses, box of
chocolates, cosmetic set, shampoo,
deodorant ($6,000 purchases)
• Reward Package 4: bottle of
cologne, hand bag, luxury pen,
box of chocolate…($12,000 purchases)
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10. GIFT BAGS
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11. N O V E M B E R 2 0 1 3