This is a pitch deck submitting to NRDC

1. Website : https://www.carensave.com

2. About us
• CareNSave is an online pharmacy and health care service provider. Based
out of Hyderabad we are a part of the Bijana Healthcare Pvt Ltd. Our services
are not just limited to an online portal to order medicines and healthcare
products, we help to connect people with leading diagnostic labs and doctors
to get the timely help in rates that are discounted to make it affordable for all.
• We started off operations in mid April 2019 and since then we have made
steady progress. Our team has been growing in number and so has our
base of loyal customers.
• With a simplistic yet modern and innovative approach to healthcare.
CareNSave aims to redefine the accessibility to medicines and healthcare for
everyone.

3. Our Vision
• To become a one stop solution for all health care needs in the
country.
• Make healthcare affordable and accessible to all.
• Create opportunities for many.
• Bring about awareness about health related issues through
digital and field campaigns.

4. Our Mission
 Our mission is to provide our customers personal healthcare services and to ensure they have the best information
about their health and wellness needs.
 The Pharmacy’s mission is to provide our customers with the best prices for their prescription medications.. Our
convenience and services will exceed the expectations of our customers.
 The Pharmacy's mission is to provide the customer with the best prices and service for prescription medication. We
exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services
will exceed the expectations of our customers.
 To provide cost-effective services that is delivered with compassion, dignity and respect to all of our clients’
individuality.
 To providing high quality pharmacy services that result in optimal medication outcomes.

5. Objectives
Objectives
•The objectives for the first three years include:
•Exceed customer expectations with superior pricing
•Increase the number of customers by more than 30% per year
•Develop a business that survives off its own cash flow.
Marketing Objectives
•Increase repeat customers by 7% each quarter.
•Decrease customer acquisition costs by 8% per year.
•Increase customer awareness of The Discount Pharmacy as evidenced by an increase in product
requests solely generated by knowledge of The Pharmacy's name.
Financial Objectives
•A double digit growth rate for the first three years.
•Reduce the variable costs associated with servicing each individual order by 4% a year.
•Profitability by the end of year three.
Keys to Success
•The keys to success are:
•Satisfy our customers so they will return again and again.
•Maintain low overhead and operating costs.
•Provide better prices than all our competitors.

6. Our Divisions
• e-Pharmacy
• Labs and diagnostics
• Online Doctor consultations & Appointments(TBA)
• Telemedicines (TBA)
• Medical Tourism (TBA)

7. Departments
• Pharma
• Marketing/ Digital marketing team
• Customer care/Sales team
• Accounts
• Software development and Testing
• Operations
• Procurement
• Logistics

8. Work Culture
• Our work culture is driven by the motto that “Teamwork Makes the
Dream Work.”
• We function with strong business ethics giving value to every individual
in the organization.
• Development of skills and professional nurturing is an essential part
of an employee’s growth and we ensure every individual is given the right
environment and opportunity.

9. Business model
E-Pharmacy
Order medicines and health products
online and get it delivered at home from
licensed pharmacies.
Diagnostic Services
Identifying, monitoring, screening and
forecast diagnostic tests are essential.
An accurate early and timely diagnosis
can have many benefits and can save
many lives in due course.

10. Growth
• As a start up we have to make exponential growth in developing our
customer base and making our market presence felt. With every passing
month we have to increase our sales and widen our reach out to cover the
entire nation.
• We have to equally increase our manpower from a base team to a workforce
of more 50-100 employees in a matter of a couple of months.
• We have to develop infrastructure to facilitate the growing manpower and
taking every necessary step to meet the rising demand.

11. Marketing Strategy
 Digital marketing is also popularly known as online marketing or internet marketing. Online medicine purchase is
popular worldwide due to convenience.
 The walk-in customers will be targeted through advertisements in the local paper. The advertisements will raise visibility
for The Discount Pharmacy and their discounted prices. As the price of medication continues to skyrocket, The
Pharmacy will appeal to local people as a way to try to contain these rising costs.
 The mail order customers will be targeted through an advertising campaign in magazines and newsletters that have an
older (over 55) crowd that regularly needs medication and knows in advance what their needs are.
 The Pharmacy marketing mix is comprised of the following approaches to pricing, distribution, advertising and
promotion, and customer service.
 Pricing: The Pharmacy's prices will be better than traditional pharmacies.
 Distribution: The products will be distributed throughout India.
 Advertising and Promotion: The most successful advertising campaigns will be targeted advertisements.
 Customer Service: Obsessive customer service is the norm. All employees have been trained to ensure that all
customer's expectations are exceeded. This will occur at any short-term expense, realizing that this is needed to build
a successful business.

12. Competitive landscape
Year
Founded
2015 2010 2015 2019
HQ Location Gurgaon Chennai,Ta
mil Nadu
Hyderabad Hyderabad
Staff Size 11-50 501-1000 101-250 11-50
Target User 1,50,000 1,34,000 50,000 20,000
Est. Current
Users
1,00,000 75000 1000 6500
Alexa
Ranking
312 1010 10483 4573
Load Time 1.668
Seconds
3.098
Seconds
2.462
Seconds
0.828
Seconds

13. SWOT ANALYSIS
STRENGTHS
• High profitability and revenue
• New Technology innovativeness
• Best Customer Support
• Quicker shipping
• Lower operational costs
• Availability 24/7
OPPORTUNITIES
• Less Competitive Market
• Easy availability of products
• Growing market demand
• Government subsidies
THREATS
• Legal and regulatory changes for
instance
• Competition

14. Financial Summary
Project : Online pharmacy Business
Products : Baby and Mother, beauty,
healthcare and devices, Diet and
Nutrition, Personal Care
Capacity : Tier 1,2,3,4
Initial Investment : 200 Lakhs INR
Capital Investment : 500 Lakhs INR

15. Marketing Plan
• The budget for the marketing activity for the entire company required 50lakhs.
• Our marketing plans includes all the ATL’s BTL’s and TTL’s.
• We can increase our customer base from 5000 to 5Lakhs with the above module.
• We are targeting Tier 3 and Tier 4 cities through campaigning,tie up with medical
hospitals, gram panchayaths etc for upliftment of health sector.
• We are planning to expand in other locations like Singapore, Malaysia and
Dubai in a phased manner.

16. THE ASK
• We are seeking 200L in the early stage financing.
• With this round of financing, we will:
1. Ramp up technology to add significant features to our mobile app.
2. Enhance our artificial intelligence algorithms.
3. Ramp up hiring.
4. Commence broader marketing.
5. Finalization of product/service to be introduced into the market.

17. THANK YOU