This PPT will give you the inside about Importance of Internal Marketing in Tier B & Tier C Cities ..... Importance tool of Marketing in Hospitals is Internal Marketing . At Healthcare 360 Degree we understand the importance of Marketing in Hospital , We provide a Complete Solution of 360 Degree to Hospitals and Healthcare around India .

1. Leslie Richard
Healthcare Professional
Founder & Director - Healthcare 360 Degree .
Infection prevention and control
1
Importance of Internal Marketing
In Hospital
And Healthcare Workplace

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• India’s Upcoming Most feasible & Demanded Healthcare Consultancy
• Total 108 years of accumulative Healthcare experience
• TEAM of young Ensusiastic healthcare professionals
• First to come up with Zero Credit Recovery Concept for Hospitals
• 2 years, 26280 hrs of unmatched healthcare consulting experience
• Wide range of project mix from Hospital to Single Speciality Cardiology,
Orthopedic, Oncology etc
• 50+ National Healthcare Management Consulting Assignments and still going on
• 20 + NABH Accreditation assignments
• Thrive on continuous improvement in patient experience , Quality & Reducing
Cost of Promotors / Owners.
• Improvement in efficiency and safety by adopting a lean planning mechanism
Creating a sustainable healthcare delivery model
• Bridging the gap between cost and quality
• Analysis of ROI through historical trends and future expectation
• Renowned Medical Colleges on our Panel .
An Overview & USP - Healthcare 360 Degree
Importance of Internal Marketing In Hospital
And Healthcare Workplace

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Is a Way of Promotion , Which provides high quality Medical care to the customers or
Community while satisfying family needs .
OR
Internal Marketing works as a Booster Dose within the workplace .
OR
Internal Marketing is a very useful tool for retaining patients as well as creating brands ,
Turning this power of a captive audience to our internal needs could be an extremely
effective tool of Hospital & Organization .
OR
(When we talk about marketing , people thinks about large Ads , Advertisment or slogan
and they realize these are the only ways of Attention & leads generation whereas
If we rightly Analyze and Implement Internal Marketing for Patients and Employees , the
TOP LINE can be increased to 15 to 17% age without Investment . )
Internal Marketing in Healthcare workspace
Importance of Internal Marketing In Hospital
And Healthcare Workplace

4. A. Picking Right Stake Holders for Right thing
B. Creating Brand Ambassador within the Work Place
C. Training and Communication
D. Patients Relatives for Referrals .
E. Training program for Patients Relative & Feedback Sharing
F. Introduce Loyalty Programs
G. Employee Referrals
H. Employee Survey and Customer Evaluation Form
I. Creating WOW feeling for Employees and Customers
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Importance of Internal Marketing In Hospital
And Healthcare Workplace
Internal Marketing in Healthcare workspace

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Internal Marketing in Healthcare workspace
Importance of Internal Marketing In Hospital
And Healthcare Workplace

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WOW feeling at Healthcare workspace
• Improve Communication
• Introduce Councelling Program
• Introduce Patient Escorting & Guidance
• Share Customer Satisfaction & feedback
with family / relatives
• Introduce GET WELL SOON card
• Analyze your TAT for Query / waiting time
• Connect & Share
Importance of Internal Marketing In Hospital
And Healthcare Workplace

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Importance of Internal Marketing In Hospital
And Healthcare Workplace
Close Ended Loop for any Marketing Plan

8. Loyalty Programs - Multi Level
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Importance of Internal Marketing In Hospital
And Healthcare Workplace

9. • Our Focus should be on employees and patients relatives and to effluence them for creating
• NEVER Underestimate your ground staffs as they can be your potential customers towards s
• Recognize Staffs and Managers within the hospital for Blogging and internal Communication
• Never Hire Cost Effective & Less Salaried Employees
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Internal Marketing in Healthcare workspace
Importance of Internal Marketing In Hospital
And Healthcare Workplace

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Importance of Internal Marketing In Hospital
And Healthcare Workplace
Use Internal Blogs within Hospitalplace
•New Product in Hospital
•Sharing Customer Feedback and Satisfaction
•Knowledge Sharing Blogs which avoids Medical Gaps
•Check their Involvement and Gaps .
•Internal Blogs / Communication always update you the recent news about
the hospital and reduce communication errors with patients .
•Information Sharing / Communication through Images or Video
•Never forget thanks giving even though they are ground level staffs .
•Employee can use internal blogs to put issues / query /concerns/ questions
or interesting news and invitee colleagues to weight - in on the subject .

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How to Improve Efficiency of Hospitals and Employees
Importance of Internal Marketing In Hospital
And Healthcare Workplace
Identify Your Goals (Quality , Safety , Equality , and assess for your Health Worker)
Ensure Safe & Ethical Practice .
Empower your Nurses and Nursing Professionals .
Improve OT Utilization - Check for Infection Rates HAI .
Identify Monthly New Leads Vs Spend .
Identify Monthly Old Referrals .
Check Resources paid on Non - Paying Clients .
Manage your Credit Recovery Cycle Outsourced some department for Hospital Profitability .
Re-Negociate your OLD VENDORS
Check your Missed Milestone VS ROI

12. Leslie Richard
Healthcare Professional
Director - Healthcare 360 Degree
Infection prevention and control
12
YOUR PATIENCE