Floral prints are traditionally associated with babies, little girls, and pinups, but the document argues that floral prints for men are not new and have been worn by iconic musicians like Elvis Presley and Jimi Hendrix. The document notes that many high fashion brands like Dries Van Noten, Gucci, and Prada featured floral prints in their 2014 men's summer collections, and the prints have become a casual street trend as well as for accessories. A study cited found sales of floral designs for men increased 130% as more men have embraced the new "flower power" trend in fashion.