The document provides feedback on draft designs for a digipak and poster promoting a band's album. Key points from the feedback include: 1) The poster does not effectively sell the band or album and does not draw the viewer in. 2) The cover design is too busy and does not clearly convey the concept through photo composition. 3) Legal elements like copyright and barcodes were missing, affecting professionalism. Overall revisions are needed to choices of images, fonts, and layouts to better represent the band's style and concept.

1. Evaluating digipak & poster draft
Identifying the problems with my
draft and how I can make
improvements

2. The main comment about this
Poster poster was that it does not sell
the band or the album enough
and it doesn’t draw in the
viewer.
Reviews from notable music
magazines give the album
and band extra prestige and
gives the viewer and idea of Although my concept was the
the target audience e.g. Rock Dear Photograph image it
bands would advertise hasn’t pulled off because there
reviews from Kerrang!/Mojo is no hand their which gives it a
point of reference and some
It might look more professional if meaning. It also allows the
I didn’t have a picture of the CD audience to feel part of the
cover on the front. picture.
This does not stand out very well so I might have to put it in capital
letters or bold and make it bigger.

3. The typography of the cover The main comment about
and poster do not represent the cover and layering style
the genre or style of band
very well so I am going to
have to look into better fonts
Front cover was that it did not bring the
concept across enough and
that cutting the photos of
and make sure the fonts are country and placing them
consistent throughout. with more thought about
composition to make It look
more like one photograph.
This would also make the
layout simpler and make it
seem less busy which will
To link better with the
be more effective on first
concept and the style of the
glance.
music video I will think
about using black and white
images of the city as the I quite like the out of focus
colour especially of the effect of the photo of the
London Eye looks too London Eye and building as
appealing. it makes the viewer feel
disconnected with it and
not quite fully in the city
which links to the concept –
also if the country stood out
more this would have a
better effect as it shows the
country is the main focus in
Katie’s mind

4. Pull-out booklet
It was commented I need to make the
that this image is country more vivid and
effective so I might appealing to show my
think more about concept better
using simple because these images
photography rather don’t stand out
than making it overly
complicated with
laying
There is a
copyright and
acknowledgement
at the bottom of
the last page but is
very hard to read
so I need to make
this more visible
The style of this page is not consistent with the rest
of digipak which makes it look out of place. Also it is
quite hard to read the writing so I need to rethink
the style of this page.

5. Back cover
The song titles are a bit
hard to read in some
places as the colour and
style of the font does
I have not included any not stand out from the
of the legal background
rights, record company
logos or barcode which
makes it look
professional
I think to link the album
artwork to the music video
and concept better I should
include isolated
photographs of Katie both
in London and the city and
Again the layering of use her as the character so
the photos does not the digipak and poster have
have the right effect to a person to give the viewer
show the concept. some perspective.