Evaluation question 3

2. Introduction
 I think there are several ways in which
the main product of my short film ‘The
Intruder’ links in and supports the
ancillary texts of my film poster and
review page. There are elements about
all products that I have ensured link to a
strong house style for the film to create
a very effective combination of media
products.

3.  Typography has been a key part of my work that I
have considered when creating all of my products.
I think typography style can affect how the
audience perceives texts..
In my main product the typography style
is set instantly with the opening
sequence of my film as the title appears.
It is shown in a bold, black font with the
style of a typewriter. This typography is
used again in the final credits of the film
which clearly indicates to the audience
the set style of text to associate with the
film.

4. In the creation of my film poster I
knew it was necessary to keep the
typography of a similar style to
ensure synergy between my
products. However I wanted the
film title to have more of an impact
on the audience and look bolder. I
used the base style of typewriter
font but found a more decorative,
interesting font on a font website I
used called Font Space.
As the film title strayed slightly away form the
original font style appearing in my short film I
wanted to link back to that with the rest of the
text on the page and so used the same font. To
make it more interesting I varied boldness and
size which shows a clear link in a creative way.

5. When it came to the making of my review page I did not use any of
this house style font in my work which may be seen as a weakness as
it is one area in which my products don’t link together. However I
chose not to use it because I think it looks more professional to use a
certain typography style that is associated with the magazine rather
than the film. I found, looking through magazines on the market, that
the majority used their own font style when reviewing a film. I also did
this because it is not a media text released by the film and company
but it is a separate company who would have a different font style and
I think I kept synergy in other ways which creates a good combination
of products.

6.  In both film and still image lighting plays a key role in
creating the mood and atmosphere of a shot. It can
change how to audience see the image/film and can be
used to have many different effects. I think low key
lighting in particular can have a big impact on audiences.
 Low key and dark lighting is something I incorporated
strongly into my short film. I think it works well with my
genre and with the actual content of the film aiding the
characterisation of the ‘villain’.

7. Darker lighting is used sporadically in my
film which I think makes the audience
become more familiar with the use of it. I
did this to ensure that it would be
remembered in the film to show a clear
link to my other media texts.

8. In my film poster the lighting in the shot
I have used is clearly, extremely
dark/low key lighting. This is something
the audience will associate with the
short film because of it’s frequent use.
So they are able to make the strong link
easily here showing how these
products work together.
The actual shot that I have used in my poster is
from a scene in the end of the short film. I used this
because I knew the shot was near to the end of the
film so the audience would remember it. I also think
it is a good shot to use to create a sense of
mystery. There is a slight difference as the
character is not in shot on the poster and the image
is out of focus, but I think these minor differences
show my creativity in keeping the link whilst making
it different, which can be hard to do.

9. The lighting I used in my shot for my
film review was one of the key ways
I chose to link my three products
together. The shot I used contains a
lot of shadowing and dark lighting
around the edges so that you can
really only see the girls face which
isn’t brightly lit. I did this to coincide
with the lighting I used in my other
products and I think it works well.
I also think the shot style and type shows
similarity to those used in my film as I used
a variety of close shots from medium close
ups to close ups. So the idea of an intimate
shot with this specific character is carried
from my film into my review page.

10.  Overall I found some challenges when
linking my short film with my film poster
and review page because the short film
only uses moving image and sound, with
little room for text and other elements like
colour scheme. However I still feel that my
main product links clearly with the house
style of my two ancillary texts also hence
creating a combination of products that is
effective with strong synergy.