1. 2. HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND ANCILLARY
TEXTS?
2. Our texts was set to appeal an indie audience and one of the
ways we targeted them was through the use of technology and
social media . We used twitter rather than Facebook as twitter is
increasingly becoming popular than Facebook among the ages
who are our target audience. We also included the link to the
website that will allow the audience to have more information
about the film. We had to make all the texts effective and have
them work well as we are aiming at the same audience
throughout each product.
3.
4. CLOTHING AND ACCESSORIES
The clothing and
the flower crown is
something the
target audience are
familiar with.
We needed the flower crown and
hoodie to still keep as sense of their
characters and also represent the
urban setting.
5. TAGLINE AND TITLE
Like Spring Breakers,
the tagline hints at a
journey. This is seen
on the poster but also
on slates in our trailer.
‘Live, Learn & Love’ - Running through the poster
and trailer, links everything to the narrative etc.
