Finding success in telling your story
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Participants will learn how to stand out from the crowd and better communicate their message using graphic and interactive design tools. Participants don’t have to be designers to attend. We will cover basic elements, give some free and inexpensive resource ideas, and show some inspiring projects. From information graphics to video, we will provide ideas to better engage your audience (even if the audience members are millennials).
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Finding success in telling your story
- 1. FINDING SUCCESS TELLING YOUR STORY DR. JEANNA MASTRODICASA JEANNAM@UFSA.UFL.EDU @DRJTOTHEMASTRO SARA TANNER SARAT@UFSA.UFL.EDU @SARAKTANNER #smfl3
- 4. SOME DEFINITIONS OF MILLENNIALS • Special • Sheltered • Confident • Team-oriented • Conventional Terms from Howe and Strauss and the Pew Research Center • Pressured • Achieving • Confident • Connected • Open to Change
- 5. MILLENNIALS: THE ENTITLED • Children of Baby Boomers • Parents wait until later in life, more affluent • Marketing to children increases: Barney, Hanson, Spice Girls • Family decision making, e.g. vacations • Higher traits of narcissism
- 6. MILLENNIAL RELATIONSHIPS WITH PARENTS • Perpetual access to parents (cell phones) keeps them in a permanent state of dependency • Median frequency of communication: 1.5 times per day • Parents do problem solving for college students and new professionals in work world
- 11. USE OF CAMPUS SUPPORT SERVICES 3% 5% 6% 7% 7% 10% 16% 18% 18% 19% 26% 26% 30% 33% 43% 54% 55% 77% 87% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Veterans Services Institute of Black Culture Institute of Hispanic/Latino Culture Center for Leadership and Service Support Services with programs (FOS, AIM, OAS) Dean of Students Office Study Abroad Services at International Center Housing and Residence Education GatorWell Health Promotion Services Counseling and Wellness Center On Campus Tutoring Sorority and Fraternity Affairs Career Resource Center Center for Student Activities and Involvement Student Financial Affairs Student Health Care Center Off Campus Tutoring Recreational Sports Academic Advising Student Experience in Research Universities Survey 2011
- 19. MEASURING SUCCESS • Anecdotal evidence • Optimize infographics with keywords • Incoming traffic • Time spent. • Long-term effort to build brand awareness.
- 20. INFO GRAPHIC GENERATORS • Easel.ly – Pre-made shapes/graphics library • Hohli Charts – Complex charts and visual perspectives • Piktochart – Infinite supply of themes • Venngage – Create and publish custom infographics, engage your viewers, and track your results
- 21. INFO GRAPHIC GENERATORS • Vizualize.me – Resume Infographics • Infogr.am – Pick theme and build your own • Good Labs – Clean, Simple Venn Diagrams and Pie Charts • Stat Planet – Interactive charts and graphs using maps and world statistics
- 23. ON CAMPUS MARKETING TOOLS • Social Media (different departments) • The LINK (Monthly Staff Newsletter) • Various Student Affairs Newsletters • Website • GatorTimes (weekly electronic newsletters or blogs) • Internal Audiences • External Audiences: don’t forget parents!
- 25. VIDEOS • Pre and/or post event videos • Camera or iPhone • In-camera editing: o Vimeo Video Editor o Magisto o iMovie o Cinefy
- 28. DR. JEANNA MASTRODICASA JEANNAM@UFSA.UFL.EDU @JTOTHEMASTRO SARA TANNER SARAT@UFSA.UFL.EDU @SARAKTANNER THANK YOU!
Editor's Notes
- Lot of information to give students, whether its assessment or telling them about an upcoming event.Information delivery is extremely important.
- We must first understand our audience.
- Cell Phone Usage
- Another thing to identify when trying to communicate with students: where they are going on campus.Helps you know where to physically direct marketingStudent survey began in the University of California system: Student Experience in Research Universities Tailored to research universities and opened to AAU members outside California in 2009Surveyed all undergraduate students – not a sample!
- Knowing your audience, you must also recognize Your time to make an impression and capture interest is limited:For Billboards – six words or less is idealOnly have six seconds to read itSlightly longer depending on location on campus, but that initial moment is crucialWell described data or visuals regarding an event can help you improve stay timeInformation graphics or graphics – are a great tool to useHere’s a few examples
- Bad Pie Chart
- Good Pie Chart
- Tasty Pie Chart
- Good Infographics are a communications trend that illustrates data in an attractive, easily digestible formatScience Can Help You Get Your Point Across.Left side of the brain – Processes verbal and some written information Right side – Processes visual informationBringing both together makes it more effective.Whole brain is thinking and helps absorb information fasterClear visualizations engage all cognitive functions.
- They can be used to advertise or report.Steps to Solid, Useful Infographics:Explain it simply in a nonthreatening way – Don’t Say it. Show it. Think back to the billboard example. Less text is more.Use all the space at your disposal, but do not cram in the content - white space is an important part of the layout.Make it short in size. Don’t make viewers scroll and scroll forever. Instead focus on one story element. If it must be long, create a series of graphics.Ensure quality control. Make sure you have clean, interesting dataEach design choice makes a statement. Carefully consider color choices and extraneous visual details.More than stock graphicsTypography should not be a crutchMake things clean with color. If picking a color palette is hard for you, stick to the rule of three. Choose three primary colors. Of the three, one should be the background color (usually the lightest of the three), and the other two should break up the sections. If you need to add other colors, use shades of the three main colors. This will keep the palette cohesive and calming, rather than jarring.Workflowit’s important to determine at the outset what your overall goals are, and what message you want to convey. Find the story you want to tell with graphics, and mine your data to locate the facts that support that idea.“Good infographics relate to and support an over-arching idea that’s trying to be expressed,” he says. On the flip-side, “bad infographics are extraneous or eye candy.”So:Focus on the storyline based off of goalsMake a list of the main data points you want to get acrossBrainstorm ways you can represent that information, whether through icon or chartWireframe - Wireframing an infographic enables you to work out a storyboard and layout for the designVisualize the Hook - Every good infographic has a hook or primary take-away that makes the viewer say “A-ha!” As a designer, you should make this hook the focal point of the design if at all possible. Placing the hook at either the center or very end of the infographic is usually best, so that it grabs more attention. Palm Beach Opera example: Has clear structure and flow. 1) General opera statistics. 2.) Things you didn’t know about opera. 3.) Details about their 50th anniversary season.
- More Examples
- Measuring an infographic’s success can be difficultFew ways you can:Anecdotal evidenceOptimize infographics with keywords. “Bots” can’t read the text in your graphic (typically a jpeg or png file), but any image inserted on a site can be optimized by adding a title, introduction and alt text (that’s text you see in lieu of an image on a site if the image loads slowly) into the HTML code. Use these words in the title.Incoming traffic. Since infographics can be easily shared via e-mail and social networks, a good infographic drives people back to your site to see the graphic in its original context to possibly learn more, or get a better view of it. Make it easy for users to share the piece by adding sharing buttons: Twitter, Facebook, Google +1, Pinterest, etc.Time spent. An informative piece on a topic with wide appeal makes a web page more interesting, so visitors are more apt to spend time on that page.Long-term effort to build brand awareness.
- Good LabsIt doesn't get any easier than Good Labs. This site includes basic Venn diagrams and Pie Charts—but if you're new to the Infographic world, or students only have class time computer access, these are a snappy way to upgrade a presentation or lecture with some visual stimulation for the audience.Stat PlanetThis infographic will be an especially favorite tool for history teachers but every teacher will find it to be beneficial. Stat Planet is a free Infographic Generator that allows teachers and students to build visual aids, using maps and general world statistics, in the form of interactive charts and graphs. The program even has a good deal of global data housed right there at your fingertips.Easel.lyHang onto your hat, kid. If you are ready to wow your students with amazingly creative graphics, Easel.ly is the tool for you. And—like the name says—it's easy. There are lots of pre-made graphics, shapes, and colors for you to choose from. But you can also upload your own. Neat!Hohli Charts! For simple streamlined graphs and charts, check out Hohli. While it's equally as easy to use as Good Labs, it offers additional options in terms of more complex pie charts and visual perspectives. This is another one that would be easy for students to incorporate in a class-based computer project.PiktochartSo Piktochartdoes have a free user option, but there are fewer of the bells and whistles of course. However, at just $14.99 per month for the bells and whistles, it's a pretty affordable way to create stellar presentations with a seemingly infinite supply of themes. Check out their amazing samples!
- Infogr.am example
- Opportunities for Sharing
- Marketing OpportunitiesInternal/ DSOFirst Year Florida NewsletterWeekly newsletter distributed to all FYF instructors, peer leaders, and studentsSubmit a short blurb to Kristina Netzler at kristinan@dso.ufl.eduSocial MediaFacebook Status updatesCreate eventWall PostsTwitter Campus WideGatorTimes (gatortimes.ufl.edu)Prepare a short blurb of 100 words or less describing your eventSubmit by noon on the Thursday before the Monday the blurb is to appear Submission site: gatortimes.ufl.edu/submissionsBusiness Services DivisionEmail posters or slides of information in jpeg or pdf format to Leila Cantara at lcantara@ufl.edu Info GatorCampus newsletter for faculty and staffVisit http://www.hr.ufl.edu/infogator/ for submission directions and deadlinesMarquee (Located on University and Lemerand; 34th and Hull Road)Complete form at http://www.urel.ufl.edu/publicRelations/marquees.html#requestMust be sent two weeks before eventReitz UnionDepartment for Student Activities and InvolvementSubmit a slide or flyer to Carey Mays at careym@union.ufl.eduDisplay CasesLocated outside of the elevators where 8 ½ x 11 flyers can be postedSubmit poster to info desk at Department for Student Activities and Involvement Table TentsLocated on tables in Reitz Union Food Court4x6 flyers can be submitted to Reitz Union info desk the Sunday prior to being postedFlyers are approved and placed by Union staffRES TVThe closed-circuit television station that airs on channel 8 in UF residential areasCompose one powerpoint slideSend completed form located at http://www.housing.ufl.edu/reslife/downloads/restv_request.pdf to ResTV@housing.ufl.eduTabling (Reitz Union Colonnade, Turlington Plaza, Plaza of the Americas)Must submit a program permit to the Department of Student Activities and InvolvementMust make request at least 5 days in advance, but no more than 20.No amplified sound allowedTarps (Reitz Union North Lawn, Plaza of the Americas)Must receive permission from Department of Student Activities and InvolvementBanner request cannot be made more than 20 days prior to eventTarps can be hung for 5 daysGroup is responsible for hanging and taking down their tarpUF Calendar (http://calendar.ufl.edu)To submit an event, visit (http://calendar.ufl.edu/submit/)Must submit two weeks prior to eventListServsHonors DailySubmit at http://www.honors.ufl.edu/apps/HonorsDaily.aspxCenter for Leadership and ServiceBeth NahlikPreview StaffJaime GresleyConduct CommitteeMandy HambletonIdealHousing RA’sStudent Government Community WideAlligator- What’s Happening?The “What’s Happening “ column in the Alligator spotlights upcoming events in Gainesville on page 2Send an email to emorrow@alligator.org with What’s Happening in the subject line (Check the Alligator each semester to verify email changes) Include the event title, date, and locationCompose a short blurb about the eventInclude any links for more informationPress ReleaseCompose and send to University Press Relations (Ron Wayne) for review and distribution
- Add to your rich content. Makes events, news more exciting and easier to read.
- http://www.youtube.com/watch?v=HtfLwrmTersClass assignment with RAUses students as free talent. Great idea for a semester project.
- http://www.youtube.com/watch?v=fnFa1bA0d8g