During this presentation, attendees will gain a deep understanding of how tightly marketing is connected with web design. Information is readily available to support your web design decisions, whether it be through activity & insights gleaned from your analytics, engagement activity from your social media channels or direct feedback from your customers via online surveys. We know that it’s “easier said than done”, but during this presentation, you will learn how to parlay that information into the design and development of a much more productive website. There’s a recipe to this and we plan to share it with you. So expect to get detailed examples – ideas and actionable items that you can take away to apply to your own project(s).