This document discusses a project to create an advertisement to encourage young people between ages 18-21 to register and vote. It notes that 40% of non-voters in the UK were in this age range, and the top reasons for not voting previously included being uninterested in politics, not being registered, thinking it's unimportant, and lacking time. The advertisement would highlight how easily one can register online and encourage a change in attitude by participating in the voting process.
3. This project is about trying to find out who votes and who is registered to vote and
the people who are not registered to vote I would have to make an advert that
would persuade young people who are not voting to vote. I needed to find out
why they don’t vote and the reason for not voting, plus why they didn’t want to
vote would like to vote. The age range we are looking at is 18+ age rage with all
ethnicity's/ the primary research
4. Advertising Regulations
There aim is make sure that all UK
advertising, wherever it appears is
legal, decent, honest and truthful and
our preferred approach is to work with,
rather than against, advertisers,
agencies and media to achieve this. To
prevent problems from arising in the
first place, there is a wealth of advice
resources available, many of them free.
5. The message
The main message that I am trying to get out to the young
people today is that If (young change your life you can
change your attitude) it on takes on 5 mins on line.
40% of people that didn't vote in the uk, 30% of them were
in the aged between 18 year olds to 21 year olds the main
reasons why they didn't want to vote was " I'm not interested
in politics", "I'm not registered to vote", " Its not really
important to my life" and " I don't have time/ my education". I
have asked student from all different age range
