The document discusses primary research conducted on voting demographics which found that the 18-25 age group had the lowest voter turnout. It then outlines plans to create a billboard ad targeting this group and encouraging them to vote. The ad's message will be "your vote, your voice" and will focus on university fees, a key issue for 18-24 year olds. Consideration is given to advertising standards to ensure the ad is compliant.

1. Primary Research
After doing my primary research on a variety of
people the majority of answers for ethnicity,
gender, geological background and social
background were even, however I found that the
majority of the people who didn’t vote were within
the 18 to 25 age range and decided that it would be
the best focus point for the billboard.
Some reasons they gave was;
 that they didn’t know how to register
 They didn’t bother
 They have no effect, are invisible
 Have been turned off voting because of they're
current situation

2. Secondary Research
Source 1
The Independent
Source 2
Times Higher Education

3. The message of the ad will be `your vote. your voice’
I will represent this by giving the audience a choice
as this will come across as more friendly and not
forced.
Target audience: 18 to 24 year olds
I will target them by focusing on topics that
effect them. One of the main things they
are concerned about are the university fees.
I am going to touch this subject because
almost everyone aged 18-24 has had their
views on the university fees.

4. Adverting standards authority
the ASA is an organisation that deals with
complaints made about an advert. They
have the ability to make a formal complaint
to the company/organisation, order them to
change/edit the ad to make it suitable or
completely remove it from being shown
publicly
I will not be breaking any copyright rules as
all the images will be of my own. The ad will
not feature any explicit content that may
offend some people. It will be suitable for all
ages. No misleading advertisement will be
used to promote my ad and to improve
popularity.

5. University fees may rise again!
2010 2015
Have a say on your
future.
Vote during the
elections and make a
difference this MAY
#Your Vote. Your Voice