Five people provided feedback on the initial version of an advertisement including common themes. Candidates generally praised the use of effects and continuity between shots. They suggested improving the advertisement by increasing the pace, shortening initial scenes, adding more effects, and keeping the logo on screen at all times. Based on this feedback, the creators will shorten the first two scenes, add more effects to hold attention, and experiment with B-roll footage for the second edited version.

1. Feed back. Evlo Q3
We showed 5 people are add in the first finished versions incuding
the ansinry taskes . All 5 candidates told us a good thing about the
add and a way to improve it for are second edited version. Common
themes will be highlited and spoken about in the conclusion

2. Good points Room for improvement
Candidate one
• Good use of effects
• Fits the music
• The shoes are always in shot
and focus is always is on the
shoes at all time
• Use of 180 degree rule
• God linck to the show it was
backing up
• Good final effect on the short
advert.
• Increase the pace and tempo of
the shots
• More effects
• The logo to be in screen at all
times
• More contanority between the
short advert and the main part
part of the campaim

3. Good points Room for improvement
Candidate two
• Good use of effects
• Liked the continuity between
the shots ood first tracking
shot in the advertising sequence
• The shoes are always in shot
and focus is always is on the
shoes at all time
• ‘flows’ very well with the music
• Replace the black screens with
some B rule to add another
dymenention.
• More effect
• First scens are too long
• Logo shuld be displayed at all
time escpaccy with the ‘other’
ancclorty tasks

4. Good points Room for improvement
Candidate three
• Good use of effects
• Shows the shoes in a good light
• Good use of song for the main
advert.
• ‘loved’ the prop use fpr the
advertsing sequence and the
timmings of he logo to come nto
shot
• More effects
• Shorten the first scens to make
it more dynamic as an advert
• Shorten the balck sports or
replace with B row fottage

5. How to improvement
Improvement one – we will shorten the first two
scenes. So it doesn’t drag and tries to maximise
attenction
Improvement two – we will be dropping in more
effects. We feel and are feed back shows that it
dose have an effect and keeps the audience guessing
Improvement three- exsperment with some B rule
fottage