1. Michael Wiley Chicago All Social Media Is Local: A Guide to Global Stakeholder Engagement

2. John Kerr Singapore All Social Media Is Local: A Guide to Global Stakeholder Engagement

3. Bulletin Boards / Forums Still Drive Conversation in Asia

4. Olga Rasulova Moscow All Social Media Is Local: A Guide to Global Stakeholder Engagement

5. http://flickr.com/photos/nicointhebus/227054792/ WHAT’S POPULAR? Social networks (at home and at work) and other web resources, like IM, that enable users to connect with each other

7. Wolfgang Lünenbürger Hamburg All Social Media Is Local: A Guide to Global Stakeholder Engagement

8. Social media is language-driven. Your outreach needs to be local, even hyperlocal. http://flickr.com/photos/samuelr/1452379695/

9. No overall leading social network, but several local champions. http://flickr.com/photos/samuelr/1452379695/

10. Marshall Manson London All Social Media Is Local: A Guide to Global Stakeholder Engagement

11. THERE ARE NO BORDERS ONLINE. Business definitions of markets are not relevant in social media. http://flickr.com/photos/wwworks/2712985768/

12. SOCIAL MEDIA HAS EVOLVED DIFFERENTLY FROM CULTURE TO CULTURE. In the UK, blogs less relevant than in the US, but social networks as or more important. http://flickr.com/photos/wwworks/2712985768/

13. Conversational content cannot be ad-led – has to transcend a particular spot. STORYTELLING – A NARRATIVE ARC – IS CRUCIAL. http://flickr.com/photos/wwworks/2712985768/

14. All Social Media Is Local: A Guide to Global Stakeholder Engagement Monte Lutz Washington, DC

16. All Social Media Is Local: A Guide to Global Stakeholder Engagement Steve Rubel New York

19. All Social Media Is Local: A Guide to Global Stakeholder Engagement Q&A http://flickr.com/photos/mansonliu/298440052/