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ABCD's of Social Media

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Brian Hsi
Brian Hsi

Part of a larger social media presentation @ The 6th Annual Puget Sound Leadership Conference

Entertainment & Humor
1 of 20
ABCD’s of Social Media by Brian Hsi Board of Directors Asian Pacific Islander Community Leadership Foundation
IS IT REALLY JUST A COOL LOGO?
Social Media is comprised of ARTIFACTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/b2ix/1538183203/
Social media is not an end, but a BEGINNING… ,[object Object],[object Object],[object Object],Photo by asphaltbuffet/Ben Lechlitner http://www.flickr.com/photo_zoom.gne?id=120482533&size=o http://www.flickr.com/photo_zoom.gne?id=120482533&size=o
COMMUNITY is central to Social Media blogs wikis Social network sites RSS forums Social bookmarking Photo/video sharing Mobile devices Community
Social Media is DISCOVERABLE
COMPETITIVE ADVANTAGE ,[object Object],Successful nonprofit players in the new media space will be those who figure out how to interface with the broad platforms like YouTube, Flickr, del.icio.us, Blogger, Miro, SecondLife, Google Maps, or Facebook by implementing campaigns that have both personal and organizational resonance. Daniel Ben-Horin, founder and co-chief executive officer, TechSoup (formerly CompuMentor) in San Francisco
TREMENDOUS GROWTH AND OPPORTUNITY ,[object Object]
DISTRIBUTED POWER ,[object Object]
Before social media Traditional media You (audience) Content creation
After social media Traditional media Content creation blogs wikis Social network sites RSS forums You (audience) Social bookmarking Photo/video sharing Mobile devices
GLOBAL IMPACT Photo by Ko Htike published at http://bp1.blogger.com/_63uOqYlI5Kk/RvfAlDU0RRI/AAAAAAAAAZc/YVkX_J-GFvA/s1600-h/IMG_0053.JPG and http://news.bbc.co.uk/2/hi/asia-pacific/7012984.stm
HELPS COMMUNITIES ORGANIZE
BUT REALLY, IT’S REALLY ABOUT PEOPLE Photo by Joe Slabotnik http://www.flickr.com/photo_zoom.gne?id=305410323&size=l
PEOPLE TRUSTING OTHER PEOPLE (AS OPPOSED TO BUSINESSES, GOVERNMENT, ORGANIZATIONS, ETC) Photo by technicolorcavalry/Colin Ashe http://www.flickr.com/photo_zoom.gne?id=255235933&size=l
(BESIDES, EVERYONE’S DOING IT) Source – http://www.businessweek.com/magazine/content/07_24/b4038405.htm
HOW DO I USE IT? Photo by sfllaw/Simon Law http://www.flickr.com/photo_zoom.gne?id=222795669&size=l
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source – http://blogs.forrester.com/charleneli/2007/12/the-post-method.html
IT’S ALL IN THE DETAILS Photo by xiaming/ Ming Xia http://www.flickr.com/photo_zoom.gne?id=144269428&size=l
Foster “flow” (adapted from Mihaly Csikszentmihalyi) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo by Scuddr http://www.flickr.com/photo_zoom.gne?id=477563236&size=l

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ABCD's of Social Media

  • 1. ABCD’s of Social Media by Brian Hsi Board of Directors Asian Pacific Islander Community Leadership Foundation
  • 2. IS IT REALLY JUST A COOL LOGO?
  • 3.
  • 4.
  • 5. COMMUNITY is central to Social Media blogs wikis Social network sites RSS forums Social bookmarking Photo/video sharing Mobile devices Community
  • 6. Social Media is DISCOVERABLE
  • 7.
  • 8.
  • 9.
  • 10. Before social media Traditional media You (audience) Content creation
  • 11. After social media Traditional media Content creation blogs wikis Social network sites RSS forums You (audience) Social bookmarking Photo/video sharing Mobile devices
  • 12. GLOBAL IMPACT Photo by Ko Htike published at http://bp1.blogger.com/_63uOqYlI5Kk/RvfAlDU0RRI/AAAAAAAAAZc/YVkX_J-GFvA/s1600-h/IMG_0053.JPG and http://news.bbc.co.uk/2/hi/asia-pacific/7012984.stm
  • 14. BUT REALLY, IT’S REALLY ABOUT PEOPLE Photo by Joe Slabotnik http://www.flickr.com/photo_zoom.gne?id=305410323&size=l
  • 15. PEOPLE TRUSTING OTHER PEOPLE (AS OPPOSED TO BUSINESSES, GOVERNMENT, ORGANIZATIONS, ETC) Photo by technicolorcavalry/Colin Ashe http://www.flickr.com/photo_zoom.gne?id=255235933&size=l
  • 16. (BESIDES, EVERYONE’S DOING IT) Source – http://www.businessweek.com/magazine/content/07_24/b4038405.htm
  • 17. HOW DO I USE IT? Photo by sfllaw/Simon Law http://www.flickr.com/photo_zoom.gne?id=222795669&size=l
  • 18.
  • 19. IT’S ALL IN THE DETAILS Photo by xiaming/ Ming Xia http://www.flickr.com/photo_zoom.gne?id=144269428&size=l
  • 20.