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Using Technology and Social Software to Connect with Members and Allies Thursday 08 October 2009 · 2:30 PM · Coronado G Ch...
Or, in plain English…
What is Web 2.0, social software, and collaborative software… and how can I use it to improve my ERG, community, and world?
Let’s start off with the ground rules. http://www.sxc.hu/photo/1156821
http://www.sxc.hu/photo/989421 You don’t need to know anything about social software to be here!
http://www.sxc.hu/photo/114141 This isn’t a lecture… it’s a conversation.
We welcome your questions at any time, but we may park them as a reminder for later on. http://www.sxc.hu/photo/1000269
Disclaimer: Okay, you found us out. We’re IBMers. IBM builds and sells a lot of this “social software” stuff, but that’s n...
Let’s start at the top. <ul><li>Social networks are all about people. </li></ul><ul><li>What is Web 2.0, and social or col...
Before we can talk about social software, we need to understand relationships.
Hi, I’m Chris … …  and I’m Mike …
… and we have a relationship …
… (no, not  that  kind of relationship) … http://www.flickr.com/photos/philwoodphoto/321173738/
…  that we can describe or tag in any number of ways. <ul><li>co-worker </li></ul><ul><li>friend </li></ul><ul><li>gay </l...
We also have other relationships …
… that we can describe or tag.
And all of those people have relationships that they can tag, too.
And each of these people is a source of information and knowledge.
From there it can get really confusing.
So what?
Because relationships matter, in ways we can measure. <ul><li>Over </li></ul><ul><li>40% </li></ul><ul><li>of people find ...
When it comes to relationships, there are two kinds of “ties.”
Do you mean… http://www.sxc.hu/photo/1110312 http://www.sxc.hu/photo/603947 and ?
How about… STRONG  and   weak   ?
All relationships are not created equal.
Remember those 40% of people who find their jobs through personal contacts? Over 60% of them found those jobs  through  we...
Fools and jerks Ability Likeability “ Competent Jerks, Lovable Fools, and the Formation of Social Networks,” Harvard Busin...
I need to manage all these relationships, and deal with fools and jerks? How!? http://www.sxc.hu/photo/443789
With social software. So what does it look like?
Web 2.0 software has four common characteristics. 1   2   3   4
Are you a Mac or a PC? Maybe Linux?
Web 2.0 doesn’t care. 1
You own your data, and you share it on your terms. http://www.sxc.hu/photo/865988 2
You participate in your web experience. 1997: What they want me to see 2009: What I want to see and do 3
The interface is rich, interactive, and user-friendly. 4
Is social software really necessary? http://www.flickr.com/photos/boston_public_library/2885404500/
Blogs and wikis and bookmarks… oh my! http://www.flickr.com/photos/dcjohn/31612712/
Webconferences are more than just lectures and slides. <ul><li>Your options are numerous… </li></ul><ul><li>Cisco WebEx </...
What is a wiki? <ul><li>It’s a web page </li></ul><ul><li>That anyone can edit </li></ul><ul><li>Yes, anyone </li></ul><ul...
Print is dead. Well, not quite… but new media (audio+video) is here to stay! Well, assuming you talk to paid models all da...
“Broadcast yourself.” <ul><li>YouTube and online video </li></ul><ul><ul><li>Corporate webcasts </li></ul></ul><ul><ul><li...
How do we track all of this content? <ul><li>co-worker </li></ul><ul><li>friend </li></ul><ul><li>gay </li></ul><ul><li>ib...
Let your viewers come to you.
What is a blog? <ul><li>It’s a journal… </li></ul><ul><li>…  or a newspaper </li></ul><ul><li>…  or an announcement board ...
Microblogging (e.g. Twitter  )
And what about social bookmarking?
What are you afraid of? http://www.sxc.hu/photo/964417
Afraid of being overwhelmed with content? http://www.flickr.com/photos/thurm/2742047292/
There’s an easy solution for that one. http://www.flickr.com/photos/endlessstudio/2362590878/
Afraid of sacrificing your privacy or anonymity? http://www.sxc.hu/photo/193180
Afraid that nobody will show up? Or worse yet: they’ll try and then give up? http://www.flickr.com/photos/bucher/280863110/
Afraid of getting yourself in trouble? http://www.sxc.hu/photo/149570
Make some rules. http://www.ibm.com/blogs/zz/en/guidelines.html
So how does social software help the GLBT community?
Well, what challenges do we face? http://www.sxc.hu/photo/293381
Preaching to the choir? http://www.flickr.com/photos/judybaxter/75359309/
Find common ground with a wider audience.
People all over the country? The world? http://www.sxc.hu/photo/679773
Use video when you can’t be there in person. http://www.facebook.com/video/video.php?v=550205771156
Unable to identify your community? http://www.sxc.hu/photo/1146670
Let them self-identify. http://www.facebook.com/group.php?gid=2460105414 http://www.facebook.com/group.php?gid=47746096283
Trouble getting the word out?
Catch different people different ways.
Now’s the time. Any other questions? http://www.sxc.hu/photo/1000269
Social software resources <ul><li>Blogger – blogging platform –  http:// www.blogger.com / </li></ul><ul><li>Blogspot – bl...
Housekeeping <ul><li>Legal mumbo jumbo </li></ul><ul><li>This presentation is made available under a Creative Commons  Att...
Using Technology and Social Software to Connect with Members and Allies Christopher Wyble · cwyble@us.ibm.com Michael Youn...
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Using Technology and Social Software to Connect with Members and Allies

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This presentation was given at the Out & Equal Workplace Summit in Orlando, Florida in October 2009. My co-presenter and I offered this as an introduction to social software and discussed ways it can be used to connect with the GLBT community.

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Using Technology and Social Software to Connect with Members and Allies

  1. 1. Using Technology and Social Software to Connect with Members and Allies Thursday 08 October 2009 · 2:30 PM · Coronado G Christopher Wyble · cwyble@us.ibm.com Michael Young · miyoung@us.ibm.com
  2. 2. Or, in plain English…
  3. 3. What is Web 2.0, social software, and collaborative software… and how can I use it to improve my ERG, community, and world?
  4. 4. Let’s start off with the ground rules. http://www.sxc.hu/photo/1156821
  5. 5. http://www.sxc.hu/photo/989421 You don’t need to know anything about social software to be here!
  6. 6. http://www.sxc.hu/photo/114141 This isn’t a lecture… it’s a conversation.
  7. 7. We welcome your questions at any time, but we may park them as a reminder for later on. http://www.sxc.hu/photo/1000269
  8. 8. Disclaimer: Okay, you found us out. We’re IBMers. IBM builds and sells a lot of this “social software” stuff, but that’s not why we’re here. We’re here to talk about the concepts, not sell the tools. m ®
  9. 9. Let’s start at the top. <ul><li>Social networks are all about people. </li></ul><ul><li>What is Web 2.0, and social or collaborative software? </li></ul><ul><li>How do we use it for business? </li></ul><ul><li>How can we use it in the GLBT community? </li></ul>
  10. 10. Before we can talk about social software, we need to understand relationships.
  11. 11. Hi, I’m Chris … … and I’m Mike …
  12. 12. … and we have a relationship …
  13. 13. … (no, not that kind of relationship) … http://www.flickr.com/photos/philwoodphoto/321173738/
  14. 14. … that we can describe or tag in any number of ways. <ul><li>co-worker </li></ul><ul><li>friend </li></ul><ul><li>gay </li></ul><ul><li>ibm </li></ul><ul><li>[email_address] </li></ul>
  15. 15. We also have other relationships …
  16. 16. … that we can describe or tag.
  17. 17. And all of those people have relationships that they can tag, too.
  18. 18. And each of these people is a source of information and knowledge.
  19. 19. From there it can get really confusing.
  20. 20. So what?
  21. 21. Because relationships matter, in ways we can measure. <ul><li>Over </li></ul><ul><li>40% </li></ul><ul><li>of people find their jobs </li></ul><ul><li>through personal contacts. </li></ul>“ The Strength of Weak Ties.” Mark S. Granovetter 1973.
  22. 22. When it comes to relationships, there are two kinds of “ties.”
  23. 23. Do you mean… http://www.sxc.hu/photo/1110312 http://www.sxc.hu/photo/603947 and ?
  24. 24. How about… STRONG and weak ?
  25. 25. All relationships are not created equal.
  26. 26. Remember those 40% of people who find their jobs through personal contacts? Over 60% of them found those jobs through weak ties . “ The Strength of Weak Ties.” Mark S. Granovetter 1973.
  27. 27. Fools and jerks Ability Likeability “ Competent Jerks, Lovable Fools, and the Formation of Social Networks,” Harvard Business Review, Vol. 83, No. 6, June 2005. Competent jerk Incompetent jerk Lovable superstar Lovable fool
  28. 28. I need to manage all these relationships, and deal with fools and jerks? How!? http://www.sxc.hu/photo/443789
  29. 29. With social software. So what does it look like?
  30. 30. Web 2.0 software has four common characteristics. 1 2 3 4
  31. 31. Are you a Mac or a PC? Maybe Linux?
  32. 32. Web 2.0 doesn’t care. 1
  33. 33. You own your data, and you share it on your terms. http://www.sxc.hu/photo/865988 2
  34. 34. You participate in your web experience. 1997: What they want me to see 2009: What I want to see and do 3
  35. 35. The interface is rich, interactive, and user-friendly. 4
  36. 36. Is social software really necessary? http://www.flickr.com/photos/boston_public_library/2885404500/
  37. 37. Blogs and wikis and bookmarks… oh my! http://www.flickr.com/photos/dcjohn/31612712/
  38. 38. Webconferences are more than just lectures and slides. <ul><li>Your options are numerous… </li></ul><ul><li>Cisco WebEx </li></ul><ul><li>IBM Lotus Sametime Web Conferencing </li></ul><ul><li>Microsoft Netmeeting / Windows Meeting Space </li></ul><ul><li>IBM LotusLive Meetings (aka Unyte, Web Dialogs) </li></ul>wordle.net
  39. 39. What is a wiki? <ul><li>It’s a web page </li></ul><ul><li>That anyone can edit </li></ul><ul><li>Yes, anyone </li></ul><ul><li>Yes, even if you don’t know HTML or any other markup language </li></ul>
  40. 40. Print is dead. Well, not quite… but new media (audio+video) is here to stay! Well, assuming you talk to paid models all day… Those are real people on the other end of the line!
  41. 41. “Broadcast yourself.” <ul><li>YouTube and online video </li></ul><ul><ul><li>Corporate webcasts </li></ul></ul><ul><ul><li>Training and education </li></ul></ul><ul><ul><li>Personal stories </li></ul></ul><ul><li>Podcasts and online audio </li></ul><ul><ul><li>News with a personal touch </li></ul></ul><ul><ul><li>Recorded Q&A sessions </li></ul></ul><ul><li>Portable! Let people listen on the go. </li></ul>© Apple Inc.
  42. 42. How do we track all of this content? <ul><li>co-worker </li></ul><ul><li>friend </li></ul><ul><li>gay </li></ul><ul><li>ibm </li></ul><ul><li>[email_address] </li></ul>
  43. 43. Let your viewers come to you.
  44. 44. What is a blog? <ul><li>It’s a journal… </li></ul><ul><li>… or a newspaper </li></ul><ul><li>… or an announcement board </li></ul><ul><li>… or almost anything you want … </li></ul><ul><li>in article form. </li></ul>Sometimes you get comments and discussion too… for better or worse!
  45. 45. Microblogging (e.g. Twitter )
  46. 46. And what about social bookmarking?
  47. 47. What are you afraid of? http://www.sxc.hu/photo/964417
  48. 48. Afraid of being overwhelmed with content? http://www.flickr.com/photos/thurm/2742047292/
  49. 49. There’s an easy solution for that one. http://www.flickr.com/photos/endlessstudio/2362590878/
  50. 50. Afraid of sacrificing your privacy or anonymity? http://www.sxc.hu/photo/193180
  51. 51. Afraid that nobody will show up? Or worse yet: they’ll try and then give up? http://www.flickr.com/photos/bucher/280863110/
  52. 52. Afraid of getting yourself in trouble? http://www.sxc.hu/photo/149570
  53. 53. Make some rules. http://www.ibm.com/blogs/zz/en/guidelines.html
  54. 54. So how does social software help the GLBT community?
  55. 55. Well, what challenges do we face? http://www.sxc.hu/photo/293381
  56. 56. Preaching to the choir? http://www.flickr.com/photos/judybaxter/75359309/
  57. 57. Find common ground with a wider audience.
  58. 58. People all over the country? The world? http://www.sxc.hu/photo/679773
  59. 59. Use video when you can’t be there in person. http://www.facebook.com/video/video.php?v=550205771156
  60. 60. Unable to identify your community? http://www.sxc.hu/photo/1146670
  61. 61. Let them self-identify. http://www.facebook.com/group.php?gid=2460105414 http://www.facebook.com/group.php?gid=47746096283
  62. 62. Trouble getting the word out?
  63. 63. Catch different people different ways.
  64. 64. Now’s the time. Any other questions? http://www.sxc.hu/photo/1000269
  65. 65. Social software resources <ul><li>Blogger – blogging platform – http:// www.blogger.com / </li></ul><ul><li>Blogspot – blogging platform, now part of Blogger – http:// www.blogspot.com / </li></ul><ul><li>Delicious – social bookmarking – http:// delicious.com / </li></ul><ul><li>Facebook – social networking – http://www.facebook.com/ </li></ul><ul><li>Flickr – social photo sharing – http:// www.flickr.com / </li></ul><ul><li>Friendster – social networking – http://www.friendster.com/ </li></ul><ul><li>Last.fm – social music sharing – http:// www.last.fm / </li></ul><ul><li>LinkedIn – social networking for professionals – http:// www.linkedin.com / </li></ul><ul><li>LiveJournal – blogging platform – http:// www.livejournal.com / </li></ul><ul><li>Lotus Connections – social software for business – http:// www.ibm.com /lotus/connections/ </li></ul><ul><li>LotusLive – social networking and collaboration services – http:// www.lotuslive.com / </li></ul><ul><li>Magnolia – social bookmarking – http:// ma.gnolia.com / </li></ul><ul><li>MovableType – blogging platform – http:// www.movabletype.org / </li></ul><ul><li>MySpace – social networking – http://www.myspace.com/ </li></ul><ul><li>Twitter – microblogging – http:// twitter.com / </li></ul><ul><li>WebEx – online meetings -- http:// webex.com / </li></ul><ul><li>Wordpress – open source blogging platform – http:// www.wordpress.com / and http://www.wordpress.org/ </li></ul><ul><li>YouTube – social video sharing – http:// www.youtube.com / </li></ul>
  66. 66. Housekeeping <ul><li>Legal mumbo jumbo </li></ul><ul><li>This presentation is made available under a Creative Commons Attribution-Share Alike 3.0 United States License ( http://creativecommons.org/licenses/by-sa/3.0/us/ ). </li></ul><ul><li>All photos are used under license from Stock Exchange ( http://www.sxc.hu ), Flickr ( http:// www.flickr.com / ), iStockPhoto ( http://www.istockphoto.com/ ), the individual copyright holder, or are publicly available and not copyrighted. </li></ul><ul><li>Acknowledgements </li></ul><ul><ul><li>Special thanks to Frank Jania ( http:// www.frankjania.com / ) for his Web 2.0 wisdom. </li></ul></ul>
  67. 67. Using Technology and Social Software to Connect with Members and Allies Christopher Wyble · cwyble@us.ibm.com Michael Young · miyoung@us.ibm.com

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