Omma Social Presentation '14 NYC

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Presentation: Bright Shiny Alternatives: Instagram

In the first of two presentations about social platforms being overlooked by some brands, we take a close up look at Instagram. Presenter Michoel Ogince thinks your brand should be on it! Engagement on Instagram is 15x that of Facebook and a recent report considers the photo app the best media acquisition of the last five years. This session will explore the powerful emotional connection that Instagram establishes between brand and consumer, as well as best practices and social ROI.

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Omma Social Presentation '14 NYC

  1. 1. #Instagram F R O M C O N T E N T T O C O M M E R C E ™ ! May 20th, 2014 Michoel Ogince, Director Platform & Product Strategy michoelo@bigfuel.com @Twabbi
  2. 2. Why?
  3. 3. Instagram 200M MAU 20B photos total 60M photos/day 1.6B likes
  4. 4. Brand C E C E C E Coca-Cola! 80,897,998 77,667 2,372,495 9,656 133,418 105,263 Red Bull! 43,172,402 602,093 1,880,931 165,212 1,255,589 3,088,065 Oreo 35,856,045 97,167 310,342 14,747 138,752 140,060 Zuum, ‘14 Community Vs. Engagement
  5. 5. Growth
  6. 6. Compared to FB: ! ! Instagram content gets 3.6x more engagements ! Engagements to community ratio is 100x higher Instagram gaining fans at a rate 5x faster Zuum, ‘14
  7. 7. Emotional Connection ! ! We learn to see before read. ! Less emphasis on text, recipient conjures up a response, a feeling, a reaction.
  8. 8. “Starbucks photos are so beautiful, you can look at them all day; it seems like you are tasting those photos!”
  9. 9. How?
  10. 10. 2500 brands on Instagram Nitrogram, ‘14
  11. 11. Best Practices ! Nights, weekends, outside US biz hours. ! Union Metrics ‘14
  12. 12. ! ! frequency authenticity passion points !
  13. 13. So what?
  14. 14. ! ! 40+ actionable metrics
  15. 15. Analytics ! Audience | Engagement | Velocity | Posting Habits | Contributors !
  16. 16. Paid Media ! 6 months ! 15 brands ! Ben & Jerry’s first ad added 50k followers, 386k likes (2000% increase over an average post).
  17. 17. #Thankyou Michoel Ogince, Director Platform & Product Strategy michoelo@bigfuel.com @Twabbi F R O M C O N T E N T T O C O M M E R C E ™

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