Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Greg Fry Biz Expo talk April 2017


Published on

Digital Video

Published in: Business
  • Be the first to comment

  • Be the first to like this

Greg Fry Biz Expo talk April 2017

  1. 1. The Power of Social Media & the Rise of Digital Video @gregfrysocial
  2. 2. 4 Steps for Social Media Success 1.  Let people know you exist 2.  Demonstrate your passion and expertise. Generate Likeability” . 3.  Ask for the sale. 4.  Turn Customers into Advocates.
  3. 3. 6 Future Trends Happening Now •  Video continues to evolve •  Unique “Rich” content becomes vital •  Social Advertising becomes more powerful •  “Private” Social Networks thrive •  The Age of Advocacy arrives •  Automation gets serious
  4. 4. Build Relationships faster with Video thehappypear
  5. 5. Think Like a Content Marketer “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action” - Content Marking Institute
  6. 6. Examples of Video Marketing? •  Live Streams •  Customer Service Videos •  Funny Videos •  Video Case studies •  Video teasers •  Hot News Topics •  Crowd Sourcing videos •  Event Previews •  Event Roundups •  Guides/ How to videos •  Video Product reviews •  Interviews
  7. 7. “The nobodies are the new somebodies” Who are the influencers in your industry and/or in the video world?
  8. 8. Be Real in your videos
  9. 9. Think Vertical Image credit: Form Meets Function As of February 2017: •  Facebook - Vertical videos publish with no black borders. •  Instagram - Vertical videos publish with no black borders. •  Snapchat - Vertical videos publish with no black borders. •  Twitter - Vertical videos publish with no black borders. •  YouTube - The Android version of the app hides black borders when device is held vertically and video is viewed in full screen.
  10. 10. Formatting Your Video Title – Ensure your keywords are included in your title. Intro - Does it hold the viewer’s attention? Does it explain what the video is about? Does it communicate the “what it’s in it for me” to the viewer? Tags and Descriptions – Think SEO. Take time adding a description to your video. Also add relevant tags so your video can be found online. Add Subtitles - Add subtitles or captions so the viewer can understand your video with or without sound. Branding – Make sure you add your logo to your video. That way when your video goes viral everyone will know where it came from. Call to Action – Add a call to action in your video.
  11. 11. In front of the camera Screen recording Webinars LIVE video Creating Content
  12. 12. Creating Content
  13. 13. Mobile Video Apps •  Quik – video editor from GoPro •  iMovie(iOS only) •  Power Director (Android only) •  Magisto Video Editor & Movie Maker •  FilmoraGo •  Adobe Premier Clip •  Splice (iOS only) •  Boomerang •  Clips •  Hyperlapse •  Animoto •  YouTube
  14. 14. Do you use Instagram Stories? Should you invest time in creating daily stories on Instagram and/or Snapchat?
  15. 15. Promote your Videos and Create Video Ads
  16. 16. Why Live Video?
  17. 17. Go “Live” •  Facebook Live •  YouTube Live •  Twitter/Periscope •  Instagram Live
  18. 18. Live Video Ideas
  19. 19. Go “Live” - Tools
  20. 20. BeLive.TV
  21. 21. The 10 Tip Takeaway •  Create video for your audience not you. Be creative and dare to be different. •  Look at the camera and be yourself. It is not a Hollywood movie you are recording. •  Use simple video editing software such as Power Director, Adobe Premier Pro, iMovie or Final Cut Pro. •  Reinvent your Social Media updates by using video apps. (Quik, Magisto, FilmoraGo, Clips) •  Share, Share and Share - on your Facebook page, repurpose for Instagram, Newsletters etc. •  Tag all your video content. •  Add captions or subtitles to your video.. •  Use Video tools like Go To Meeting or even Skype to meet regularly with your clients. (particularly the ones that are far away. •  Use Live Streaming to showcase any offline Use Screen recording to give customer support. (Check out Camtasia) @gregfrysocial
  22. 22. Questions?
  23. 23. Contact Me +353 87 2039855