Social Media Best Practices for the RV Industry

1. IG: @Cperlman
LinkedIn/In/CoreyPerlman

2. Before we begin…
• Slides? Text Slides to 66866
• Negative comments?

4. SOCIAL SELLING
PRINCIPLE:
Connect on THEIR terms, not YOURS

5. Where to Connect?
• Fish Where the Fish are
• Who’s your customer?
• Where are they active on
social?
• Meet them there.

6. DON’T TRY TO BE EVERYWHERE
• 15-25: Snapchat & Tik Tok
• 25-35: Instagram
• 35-45: Instagram,
Facebook
• 45-55+: Facebook

7. Asked/Answered:
What platforms should we prioritize?

8. Don’t Wind Up on
WebsitesThatSuck.com

9. Website Best Practices
• Dated
• Critical info
• Not Mobile-responsive
• Clear and concise
• What does the visitor want?
• What do you want the visitor to do?

10. Critical Info

12. Conversion focused

13. • Do the thumb-test
• Add: Covid-related info, physical
address, phone, services to top
of page
• What’s the #1 action you want
me to take and is it easy to do?
• Is it crystal clear where you are
and what you offer?
• How are you collecting my info?
Is it compelling enough?
Take Action!

15. Why Make Directories a Priority?
• Research starts online - make a
positive impression
• 93% of consumers say that online
reviews impact their purchasing
decisions.
• Make it easy for clients to review us
• 6 out of 10 people will leave a
review if asked.

17. They’re super
creative!

18. They can never
be satisfied

19. Don’t get me
started on Amazon
reviews…

20. If you receive a negative review:
•Be diplomatic
•Be empathetic
•Don’t be defensive
•Try to solve the issue
•Take it offline

21. Create a process for positive feedback
•Tell your team to listen
for clues
•Instruct us on what to do
and where to go
•Incentivize
•Show appreciation

22. Be Proactive in getting
Positive Reviews
• Timing is everything
• #MyFirstRide
• #OurFirstAdventure
#ABCRV

23. TAKE ACTION: DO A DIRECTORY AUDIT
• Google yourself/Your services
• Top 3 Directories?
• Has it been claimed by the
business?
• Is the information accurate
and current?
• Do you have reviews?
• Positive? Negative?

25. Social Media

26. Does Your Online Brand Impress?
• Do your social profiles have
consistent, professional
branding?
• Photos/videos reflect the quality
of your products/services?

27. Best Practice: Video

28. CREATE A CONTENT CALENDAR
• Motivation Monday
• Testimonial Tuesday
• WTF Wednesday
• Thank You Thursday
• Feel Good Friday (Local)

29. Best Practice

30. BEST PRACTICE:
ABC!

31. Best Practice:
Testimonial Thursday

32. Best Practice: Updated
Covid Practices

33. Best Practice: More
Funny, More Money!

34. CONTENT DO’S AND DON’TS
• Do have fun
• Don’t phone it in
• Do make it about
THEM
• Don’t tell me, show me

35. PLAN FOR MORE VIDEO
• Go Live and answer questions
• Educate us while we are in
research mode
• Sense of Urgency - now is the
time to come in and it’s safe to
do so!

36. Best Practice:
Video Tours

37. BEST PRACTICE: USE SUBTITLES
• Clips (iPhone)

38. • Are you proud of your profile?
• Header?
• Likes?
• Photos?
• Consistent posting?
• Are you just phoning it in?
• Video?
Take Action!

39. Social Media

41. “THE BEST WAY TO THANK
US IS TO POST ABOUT US.”
• @AmericanFamilyRV
• #AmericanFamilyRV

42. • Do you have a process for
turning customers into your
salesforce?
• Where do you want them to go?
• What’s your IG/FB Biz name?
• Hashtag?
• How can your dealership
encourage more social posting?
Take Action!

43. • One digital asset you’d like me
to review.
• Website, GMB, Facebook, IG,
Other?
Hot Seat!

44. SUMMARY
• Prioritize (Website, GMB,
Yelp, FB/IG)
• Be Proud of your profiles
• Content is king (utilize your
resources like NTP-STAG)
• Turn customers into your
digital salesforce

45. Thank You!
• corey@impactsocialmedia.com
• Text SLIDES to 66866