Social Media Roadmap

523 views

Published on

Hard to know where you going with social media for your business if you don't have a map. This presentation covers what strategy steps you should be taking before embarking on a social media marketing campaign and then provides insight on how to best utilize the different networks including the big 5 and newbies like Instagram and Pinterest.

Published in: Education, Technology, Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
523
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Social Media Roadmap

  1. 1. Our Agenda• Overview/Strategy• The Big Networks – Facebook – Twitter – LinkedIn – YouTube• Social Gets Visual – Instagram – Pinterest• Social Gets Local & Mobile – Google+ – Reviews/Online Reputation – Check-ins• Science of Timing• Dashboard• Track Your Efforts• Q&A
  2. 2. Connect Your Marketing Dots• All your marketing must work TOGETHER
  3. 3. Pick networks that fit your business
  4. 4. Overwhelmed?Don’t be.
  5. 5. Where to Begin? It all starts with a strategy. • Pick your networks • Get creative about your product/service • Test and repeat
  6. 6. I get it, your product is great.
  7. 7. Engage Your Audience
  8. 8. • Be funny• Be thought provoking• Be amusing• Be yourself• Don’t be a perma-salesman
  9. 9. What’sTimeline?
  10. 10. Engage or else!• Facebook EdgeRank• Ask a question• Pictures, videos stand out in the newsfeed• Likes are good, comments are better
  11. 11. Target Your Market
  12. 12. B2B VIPReferral juggernaut
  13. 13. YouTube
  14. 14. Tweet much?
  15. 15. Twitter tips• Use hashtags #• Ok to be more active• Great search tool• Be sure to get your biz name
  16. 16. Social Gets Visual
  17. 17. A little @ goes a long way • Mention your fans • Fans mention you • You hit their feed • You hit their network
  18. 18. Social Goes Mobile & Local
  19. 19. Social Reviews=Your Online ReputationYes, they’re talkingabout you. • Get control & listen • Respond sans your emotions • Gain cheerleaders
  20. 20. Check outYour Check-ins Reward your check-ins, they reward you with access to their network
  21. 21. Timing iseverything.
  22. 22. Social & Searchgo handin hand Whichbecomes your GoogleResume
  23. 23. Save time, use a dashboard
  24. 24. Measuring Results• Track engagement• Learn from mistakes• Change it up
  25. 25. Thank you.

×