Corey Perlman 2019

1. IG: @Cperlman
LinkedIn/In/CoreyPerlman
Social Selling:
Turn Prospects into
Clients and Clients into
your Digital Salesforce

2. Before we begin…
• Slides? Text Slides to 66866
• Or just toss me your biz card
• Negative comments?

4. Strategy #1
Fish Where the
Fish Are

6. • What’s your buyer persona?
• Where do they hangout online?
• What’s your strategy for
connecting?
• Digitally connect w/ 5 Clients/
Prospects a week.
Step 1: Connect

7. Prioritize Your
Platforms
(F.I.L.)

8. Step Two: Build Trust &
Credibility
• Website/Profiles
• Reviews/Testimonials
• Thought leadership

9. Should you be on
WebsitesThatSuck.com?

10. Best Practice:
Modern, User-friendly Website
•Critical Info Above
the Fold
•Mobile Responsive
•SEO Friendly
•Conversion focused

11. Be Proud of Your Profile
• Photos
• Professional Summary
• Quality
Recommendations
• Keep it updated!

12. Reviews/Testimonials

13. TIP: Never Let a
Verbal Testimonial Go
Unpublished.

14. Build credibility through
thought-leadership
• What differentiates you vs.
others in your field?
• What do you know that your
tribe can value from?
• FAQs?
• What makes you unique?
• How can you bring more of
yourself to your social
media?

16. 3C’s:
Consistent, Compelling Content.
• Add value
• Seek to help
• Indirectly sell your value
• 75% Value, 25% Promotion

17. Best Practice:
Create a Content Calendar
•Motivation Monday
•Testimonial Tuesday
•WTF Wednesday
•Thank You Thursday
• Photo Friday

18. Best Practice: Use Instagram
to Humanize your Brand
• Company Culture
• Behind the Scenes
• Community outreach
• Use Stories

19. Best Practice:
Insta-Stories

20. Videos > Written Content
"I see video as a megatrend, and
that's why I'm going to keep putting
video first across our family of
apps.” CEO Mark Zuckerberg

21. Best Practices: Use Subtitles
• Clips (iPhone)
• ZubTitle (Android)

23. Where’s your sweet spot?
• How do you close
business?
• Face-to-face?
• Phone?
• eMail?
• Drive them there.

24. Step 5:
Build Rapport

25. How can you show digital
love to your clients?
• How often do they
hear from you?
• How do you support
them?
• Mackay 66?

26. Best Practice:
Give a Digital ‘High-five!’
•Like
•Comment
•Share

29. • Turn cold calls into
warm leads
• Look for #2s
• Quality connections
• Ask for the referral
• #1 (Red) #2 (Yellow)

30. In Summary

31. Thank You!
• corey@impactsocialmedia.com
• Text SLIDES to 66866
• Books: $20 Cash/Credit