Hyderabad | Sep-16 | Extension Through Innovative ICT - The example of Digital Green
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Digital Green uses innovative information and communication technologies (ICT) like video to improve the efficiency and effectiveness of agricultural extension services in developing countries. It aims to disseminate expert information to farmers through a community-led approach. Starting as a research project in 2006, it has now reached over 1 million farmers across India and expanded to other countries. Digital Green produces short videos on best practices and new technologies with input from farmers and experts. These videos are then shown to farmer groups by trained local leaders, addressing barriers like illiteracy and the lack of extension agents. Data analytics help measure the impact of these video-mediated extension services.
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Hyderabad | Sep-16 | Extension Through Innovative ICT - The example of Digital Green
- 1. Extension Through Innovative ICT - The example of Digital Green
- 2. 2 2 Agricultural Extension Training & Visit: Face-to-face interactions of extension officers and farmers 500,000 extension officers in developing countries Extension agent-to-farmer ratio: 1:2,600 in South Asia 1:1,800 in Sub-Saharan Africa High recurring costs, weak accountability, under-resourced, limited training Extension officer “commuting” between farms Dissemination of expert agricultural information to farmers
- 3. Human Mediated Extension system: uses social organization and technology to improve the efficiency of extension systems
- 4. Vision: A world where all individuals can live a life of dignity Mission: Integrate innovative technology with global development efforts to improve human well-being
- 5. 2006 2008 2009 2012 2015 Project at Microsoft Research Non-profit in USA and India Implementation in 4 Indian states Scaled to 7 Indian states 11,000 villages 1 million farmers 1,800 villages 125,000 farmers Extend to health & nutrition Ethiopia and Ghana WHERE WE WORKHow we evolved in India
- 6. Research Organizations Service providers Implementers and practitioners • Uses ICT based community oriented approaches to improve effectiveness and efficiency of knowledge transfer • Acts as an effective knowledge management platform • Builds on innate capacities for community to community transfer of knowledge Since June 2012… Countries : 6 Farmers reached : 10,56,965 Villages : 13,250 Community Videos : 3,105 Video Disseminations : 481,368 Viewer Adoptions : 16,38,293
- 7. 7 Video provides… – Resource-savings: human, cost, time – Accessibility for non-literate farmers Digital Video for Extension
- 8. Community approach Demonstration of technology and Capacity Building KVKs / FTCs Efficient technology stack Knowledge management platform
- 9. Initiation Mobilization Situational Awareness Training Production Topic Identification Storyboarding Shooting Editing Diffusion Dissemination Adoption Reporting
- 11. Analytics
- 12. Farmerbook
Editor's Notes
- Agricultural extension is essentially the dissemination of expert agricultural information and technologies to farmers. Agricultural extension was popularized by the World Bank during the 1960s and 1970s in the form of the “Training & Visit” system. Today, India still has over 100,000 civil-service extension officers. This represents the second largest extension force in the world, but India has an even vaster population of farmers. Indeed, there is only 1 extension officer for every 2,000 farmers. Reference for stats: Agricultural research and extension funding levels required to meet the Anti-Hunger Programme objectives (FAO)
- Inspired by Digital StudyHall’s efforts in improving rural education, we began with the premise that digital video is a technology that can be taken to the last-mile and provide significant resource-savings – particularly, since the hardware has become so affordable. A one-to-one demonstration between an extension officer and a farmer could now be digitally captured and shown to many farmers who could easily relate to a visual media.
- Hub and spoke model. 6-8 videos a month in each district. 3-4 community videos producers in each district. One mediator 2-3 villages. KVKs do all of the above activities. The need is to be much more effective in getting farmers to listen and practice what an outreach functionary says. A video based extension system is a peer-to-peer learning process that can be done at low cost: (i) The same “progressive farmer” need not travel with the KVK functionary to all villages but the video can, (ii) the message that the outreach functionary provides at each village is consistent, there is no element of ‘human fatigue’.
- Hub and spoke model. 6-8 videos a month in each district. 4-8 community vidoes producers in each district. One mediator per village
- Please visit our website or follow us on Twitter to learn more. Thank you.