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WEBINAR | CROWD POWER | Sosai RE Crowdfunding Experience - Habiba Ali

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Smart Villages/LCEDN webinar series

For more information, please go to e4sv.org

https://e4sv.org/events/webinar-crowd-power


If you are a start-up or a smaller energy access firm looking to raise funds, then energy-targeted crowdfunding may just be for you.

Raising the necessary finance for start-up and scale-up energy access ventures on terms that make commercial sense is one of the biggest challenges in the sector. In the search for appropriate finance, innovative energy access projects are increasingly turning to crowdfunding to address their financing need.

Energy4Impact has spent the last 3 years looking into the challenges and opportunities in crowdfunding energy access. In this webinar, they will share some of their findings and recommendations, covering donation, reward, debt and equity crowdfunding. Energy4Impact will be joined by crowdfunding platform partner Lendahand, as well as crowdfunded entrepreneurs Sosai Renewable Energies of Nigeria to present their experiences.

This month, our presenters/discussants will be Energy4Impact's Davinia Cogan, who has been managing their crowdfunding research programme, Koen The, CEO of Lendahand Ethex and Habiba Ali, Managing Director of Sosai RE. In addition to presentations on their experiences, the webinar will include a panel discussion on the various challenges and opportunities of crowdfunding energy access between the presenters, as well as - of course - an opportunity for Q&A with all webinar participants.

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WEBINAR | CROWD POWER | Sosai RE Crowdfunding Experience - Habiba Ali

  1. 1. Beneficiary View Point of Crowd Funding
  2. 2. Sosai RE Company Habiba Ali
  3. 3. Problem  Nigerian Population: 180 Million  Average Access to Energy: 30%  Energy Poverty is so bad we lose 350 hectares of woodland yearly for cooking Energy Habiba Ali
  4. 4. Sosai RE Company Mission statement  We have as a mission on this journey: • To Provide Better livelihoods to a minimum of 1000 communities in northern Nigeria by 2020 through Renewable Energies.
  5. 5. Solution By Sosai Sosai Renewable Energies Company provides reliable technologies like Solar Lamps, Home systems and improved cook stoves that completely eliminates any form of pollution and promotes all year farming through better irrigation services. Constant energy for educational opportunities and increase in economic status of the people in general
  6. 6. Value Proposition Core Sosai Promise High Quality Certified By Lighting Global Ensuring Seamless behavioral process
  7. 7. Market sizing  Total Addressable Market : 19 northern States  The Served Available Market: Over 12 Million people of Communities in Kano, Kaduna, Katsina, Niger and Zamfara states. With the same demography. Age range between 18-65 years.
  8. 8. Impacts so far • 50,000 ICS and 2500 Solar Products. • 317, 500 People • 70 MASI (30% Income rise) • 103,000 tonnes CO2 • Reduction in Family expenditure 30% • 160 Artisans • 2 Mini Grids • Agro Processing units
  9. 9. Competitive Advantage End User Financing through Payment in installment Positive Livelihood Impact is our main goal Wide rural and community based network High Function products delivering value for money.
  10. 10. Single Product Goals Product 2018 2019 2020 2021 Total Izzy 3 50 100 150 250 550 Izzy 3.5 50 100 150 250` 550 SHS PaYG 1000 2000 2500 5000 10500 Lanterns and Radio Lamps 500 1000 1500 1500 4500 ICS 10000 15000 25000 35000 85000 Total 11600 18200 29300 42000 101,100
  11. 11. Single Product Goals Costs Product 2018 2019 2020 2021 Total $ $ $ $ $ Izzy 3 150,000 300,000 450,000 625,000 1,525,000 Izzy 3.5 175,000 350,000 525,000 875,000 1,925,000 SHS PaYG 360,000 720,000 900,.000 1,800,000 3,780,000 Lanterns and Radio Lamps 18,000 36,000 54,000 54,000 162,000 ICS 10,000,000 15,000,000 25,000,000 35,000,000 85,000,000 Total 703,000 1,406,000 1,929,000 3,354,000 7,392,000
  12. 12. Strategies to reach our goals: 5P’s 1. Product: Pay as You go Solar Energy options. Delivering Better payment plans, Better service levels 2. Price: Using COGS in pricing and the Pay as You go Model. Prices of Products range between N4000 (10USD)- 1,200,000 (3000USD) 3. Place: Sosai Premises/ Experience Center Micro Enterprise of (MASI) Women and Community heads 4. Partnerships: Suppliers, Distributors, Multilateral Bodies and District heads 5. Promotion: Fours Step, Educate, feature, benefits and loyalty.
  13. 13. Why Crowd Funding?  Market availability  Lighting Global Certification on Products  Sosai Team Expertise  Cost of Products  Expensive Working Capital  Short repayments  Investors Requirements
  14. 14. Crowd Funding Experience Organization Year Amount Kiva 2013/2014 $22,950 Kiva (DSE) 2016 $35,000 Bettervest October 2017 €112,200 Bettervest November 2017 €112,200 Bettervest March 2018 €224,400
  15. 15. Impact of Crowd Funding to Sosai Achievement of the impacts listed beforehand Growing a large base of rural women owned businesses.
  16. 16. Kiva Paid to Provide Energy to women owned businesses & Train Artisans
  17. 17. Tips  Research Crowd funding Platforms and their terms  Be concise and transparent during the process  Business of high impact  Invest wisely  Have a good action plan upon full funding.  Sometimes Slow: Be patient.  But Self Promote as well…. Ferociuosly.  Be diligent with the project  Make timely repayments
  18. 18. A winning project for crowd funding Will be
  19. 19. an Enterprise that has…  Measurable impact  Product that solves a pain point  First mover or difficult to replicate  Customers willing to pay  Competitive advantage  Game changing innovation  Right team  Financials that scale  Plausible exit options List provided by Lisa Kleissner of KL Felicitas Foundation

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