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Community Radio Station Program Preferences in Lakhimpur Khiri

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Centre for Agriculture and Rural Development , a national organisation has been working for agriculture led transformation in India since 2000. The report prepared by Mr.Jitesh Doliya is describes the preferences of people for programming in the region. The study was conducted for assessing the preference of listeners of the community radio station proposed there with the support of Department of Agriculture.

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Community Radio Station Program Preferences in Lakhimpur Khiri

  1. 1. Project Report On Community Radio Station Feasibility at Golagokarnnath,lakhimpur kheri (Uttar Pradesh) Submitted to Execute Director - Mr. Mukhtar Alam Centre for Agriculture and Rural Development Delhi By Jitesh Doliya Institute Of Rural Management Jodhpur (II SEM-PGDRM)2013
  2. 2. Acknowledgement The program has been supported by Center for Agriculture and Rural Development (CARD), will be help in development of agriculture and rural people. And other independent, grassroots initiatives in community radio, this programme also put the schemes of Government of India into legislative action, enabling the function of the new sector of broadcasting. This will truly democratize in the region. The survey is the view of need to establishment of community radio station in the region for information to rural development. The project show services basically to agriculture among rural people. Mr. Anish Khan shared his own experiences as a long term grass root activist in the region and explained the role of agriculture in the modern age and community radio in the organization’s overall agenda. He not only acted as a field guide but also patiently filled in the gaps in our understanding of the social context of the project. The commitment of people of community and their enthusiasm enabled the smooth of the focus group discussions in their villages. Without their eagerness and hospitality to share their experiences, this study would have been impossible. Respected sir Dr. Dushyant Solanki (IRM-Jodhpur), helped in research design and complete report writing on time. Finally, I am grateful to Mr. Mukhtar Alam of CARD for giving me this opportunity to study first-hand exciting community radio station feasibility project. Jitesh Doliya
  3. 3. Summary This report presents a analytical snapshot of current feasibility of community radio station as being undertaken by various entities at Golagokarnnath by considering some examples. The summary of findings for this study is drawn from extensive research conducted in the form of questionnaires and focus groups. The people who are participated in the focus group discussions, interviews and all other met in the villages Mamri, Maheshpur, Aliganj, Hafizpur and Hedarbaad blocks, are backbone of project. Survey has been conducted over mostly farmers, students, women and religeons such as Hindu, Muslim and Sikkh (not including christians as they are rare to find in the Block named Golagokarnnath). The study focuses on the contribution of community Radio to the livelihood improvement of the people. Data were gathered on the use of interview and focus group as an educational tool, the promotion of traditional culture, communication and information sharing, health, entertainment and agriculture promotion. The study established that Community Radio has worked to improve awareness and knowledge of solutions to community development problems ranging from culture, rural development, education and agriculture to local governance. It has promoted small and medium enterprise development by creating market opportunities for unemployed people. Survey comes out with a view that people lack a source of entertainment in their reach hence forth it is a highly recommended choice for entertainment among the people. If the cummunity based radio station would be alloted and brought in operations in the block Golagokarnnath than it would be a revolutionary step towards bringing source communication between the rural people and whole system working towards their development and betterment.
  4. 4. Introduction CARD was Established and registered in the year 2000 under the Societies Registration Act 1860, Centre for Agriculture and Rural Development is a premier Non Government Organisation, accredited with ISO 9001: 2008 is playing a vibrant role in the national efforts of developing India through agriculture led transformation. CARD is committed to reaching all parts of the rural society especially farming community and participates actively towards improving the quality of life of rural masses by addressing technical, economical policy issues related to the development of agriculture and rural society. CARD is engaged in a variety of activities in agriculture, horticulture and rural development with an all India presence. CARD envisages to develop agriculture and rural sector through project based activities. It focuses on information dissemination, training, capacity building and technology exposure by organising business seminars, technical conferences, farmers workshops, agro trade fairs, conducting surveys & studies and adopting villages for their sustainable development. CARD monitors trends in agriculture and agribusinesses and advises Central and State Governments, NGOs and various bodies on appropriate policies and actions for the development of agriculture and rural economy. Its various bodies are engaged in a host of developmental activities for the benefit of rural society. CARD has strong links with the farming, business communities as well as policy makers built up through many years of consistent effort to voice agriculture issues and facilitating partnership between Government and the industry by initiating public private partnership in agriculture. The pioneering roles played by CARD in popularizing the concept of PPP, Government initiative on mass media support to agriculture, lowering of interest rates by organising Parliamentarians conferences and working towards greater investments in agriculture sector, There has also been a long association of CARD with farmers throughout the country and with agencies and organizations involved with rural development. CARD has organized hundreds of rural expos, farmers’ seminars and workshops and participated in field projects. Through a series of activities to empower farmers on latest technology, quality products and services by organizing several capacity building sessions, workshops, rural exhibitions and interaction programmes. CARD has impacted over three lacs framers by a series of successfully carried out awareness campaigns at District and block levels.Till now CARD has covered 74 districts in various states like U.P., M.P., H.P, Haryana, Punjab, Maharashtra Andhra Pradesh and North east region.
  5. 5. CARD team is comprised of highly qualified and experienced persons from agriculture, horticulture, development sector, media and marketing, who have strong background in planning, designing and implementation of development initiatives. Vission To play a vibrant role in the national endeavour of developing India through agriculture led transformation; and participate actively in addressing information, technology, policy, resource and environment related issues for sustainable development of agriculture and towards improving the quality of life of rural India. Mission To act as a link and facilitator towards the national efforts of improving the quality of life of rural India by creating awareness, training & skills development and mobilising the farmers and participating with them in implementation of developmental activities. Objective  Community radio station to provide platform where the who are selected from the community to exchange information through communication in local language for development and betterment of people.  To create pro-technology environment in agriculture by conducting surveys and studies on the important issues and spreading awareness among stake holders in rural and agriculture sector.  To develop information bank on agriculture and rural subjects and provide information access to people connected with agriculture, agribusiness and rural sectors.  To conduct studies and organise expert discussions, seminars and conferences on important agricultural issues and network with various institutions and agri industry to facilitate trade and agribusiness growth.  To mobilise, organise and work with the farmers on developmental projects to help them improve productivity and quality, cost reduction, crop diversification, skills development and taking up small rural enterprises.  To establish Farmers Information Centres at district levels, which would provide information on agriculture, value addition, rural enterprises etc. and would provide training & skills development to help improve the income of farmers and rural youths.
  6. 6. Project Details Title of the Project Community Radio Station Feasibility Project Objective Community radio station is as opportunity to exchange of information through communications for rural development. Student Background Jitesh Doliya has completed his B.Sc. in Computer Science from Holkar Science College, Indore (M.P.), DAVV University in 2011. He has keen interest in Rural Development and associated fields, persuing PGDM in Rural Management from Institute of rural Management Jodhpur (Rajasthan). Project Area Gola Gokarnnath, Lakhimpur Kheri, Uttar Pradesh Term 45 Days (16 May- 31 June), 2013
  7. 7. Contents 1. Acknowledgments………………………………………………………………………………….…….2 2. Summary………………………………………………………………………………………………………3 3. Introduction……………………………………………………………………………….….……………..4 4. Project Details……………………………………………………………………………………………….6 Title of Project Project Objective Student Background Project Area Term 5. Methods & Materials used……………………………………………………………………………7 6. Analysis & Data Interpretation………………………………………………………………………8 7. Conclusion…………………………………………………………………………………………………31 8. Recommendation/ Suggestion……………………………………………………………………32 9. Annexure……………………………………………………………………………………………………33
  8. 8. Methods & Materials used A sample of 240 people was drawn villages by random sampling. Survey was conducted distance of 12 kilometers around Golagokarnnath. 1. Data Collection: Primary Data: Primary data collection was done by interview through scheduled questionnares. 2. Techniques : o Personal Interview o Focus Group
  9. 9. The survey has been conducted all communities live in villages 63/240 of Muslim, 32/240 145/240 Hindu. 1. How are you old ? 1. 14-18 3. 24-30 Interpretation  Total number of samples be there for all age groups. 30% 9% S.N. No. of Respondent 14-18 19-23 24-30 30-40 40 above Total The survey has been conducted all communities live in villages 63/240 of Muslim, 32/240 2. 19-23 4. 30-40 5. 40 above Total number of samples 240 which are predefine by me, how percentage should be there for all age groups. 22% 33% 9% 6% 14-18 19-23 24-30 30-40 40 above No. of Respondent % of respondent 52 79 73 21 15 240 The survey has been conducted all communities live in villages 63/240 of Muslim, 32/240 Sikkh, 240 which are predefine by me, how percentage should 40 above % of respondent 22% 33% 30% 9.00% 6% 100%
  10. 10. 2. What is your occupation? 1. Student 3. Employee S.N. Occupational Distribution Student Farmer Employee Other Total Interpretation  Some of the respondent select mu 240.  Majority of the respondent 48/240 are students, is 20 percent.  144/240 farmer 48 144 20% 0 50 100 150 200 250 300 Student Farmer Occupational Distribution What is your occupation? 2. Farmer 4. Other Occupational Distribution % of respondent 48 144 22 51 265 Some of the respondent select multiple occupation that increase in 265 of Majority of the respondent 48/240 are students, is 20 percent. 144/240 farmers are 60 percent. 22 51 60% 9% 21.25% Farmer Employee Other Occupational Distribution % of respondent % of respondent 20% 60% 9% 21.25% 110% tiple occupation that increase in 265 of Majority of the respondent 48/240 are students, is 20 percent. 265 110% Total
  11. 11. 3. Do you want any special 1. Yes If yes, ___________________________________________ Interpretation  12 percent people answered this question. Different respondent answered different as they want politics, news about all. 4. Which language do you prefer 1.Hindi 3. Both Interpretation  Most of the responded want to listen Hindi but 15 % responded also select English who are most of 0% Do you want any special (Occupational) information or news? 2. No ___________________________________________ 12 percent people answered this question. Different respondent answered different as they want information about cotton agriculture, engineering, news about all. Which language do you prefer? 2. English Most of the responded want to listen Hindi but 15 % responded also select English who are most of the students. 85% 15% Hindi English Both 12 percent people answered this question. Different respondent answered e, engineering, Most of the responded want to listen Hindi but 15 % responded also select
  12. 12. 5. Which FM radio channel you prefer to listen 1.Radio Mirchi 3. Vividh Bharti S.N. No. of respondent Radio Mirchi Big FM Vividh Bharti All Total Interpretation  Percentage calculated on 226 samples instead of total samples 240.  14/240 respondent leave this question. 6. How much time you spend listening radio? ------------------------------------------------------- Interpretation  Only 36/240 respondent answered the question.  Average time of listening radio is 20 Minute. 58% io channel you prefer to listen? 2. Big FM 4. All No. of respondent % of respondent 11 8 76 131 226 Percentage calculated on 226 samples instead of total samples 240. 14/240 respondent leave this question. time you spend listening radio? ------------------------------------------------------- respondent answered the question. Average time of listening radio is 20 Minute. 5% 3% 34% Radio Mirchi Big FM Vividh Bharti All % of respondent 5% 3% 34% 58.00% 100% Percentage calculated on 226 samples instead of total samples 240. Radio Mirchi Big FM Vividh Bharti
  13. 13. 7. Who should be program 1. Male 2. Female 3. Both Female Male Both Total Interpretation  148/240 are interested to listen Female.  41/240 are interested to listen Male.  51/240 want to listen Both. 17% 21% Who should be program host ? 2. Female No. of Respondent % of respondent 148 41 51 240 148/240 are interested to listen Female. 41/240 are interested to listen Male. 51/240 want to listen Both. 62% Female Male Both % of respondent 62% 17% 21% 100.00%
  14. 14. 8. Which music you like ? 1.Filmy Songs 3. Bhajan Interpretation  People are interested to listen 11% 6% 1% Which music you like ? 2. Qabbali 4. Other People are interested to listen flmy songs most. 82% 1% Music Interest Filmy Songs Qabbali Bhajan Other Filmy Songs
  15. 15. 9. Which program you like ? 1. Social Drama 2. Story 3. Pravachan 4. Educational Programme S.N. No. of Respondent % of respondent Social Drama 38 18% Story 104 48% Pravachan 35 16% Educational Programme 51 23.61% Total 228 106% Interpretation  216/240 respondent interested to answered this question remaining avoid the question.  In the sample of 216 most of people want to listen all entertaining program. Students and women like real and social stories. 96 percent students like both story and educational program, 86 percent women like social drama and 35/216 like Pravachan. 38 104 35 51 228 18% 48% 16% 23.61% 106% Social Drama Story Pravachan Educational Programme No. of Respondent % of respondent
  16. 16. 10. On average what time you listen to radio station 1. Daily 3. Monthly S.N. Daily Weekly Monthly Less Often Total Interpretation  Only 214/240 responded answered this question others avoid the question.  165/214 Most much time to spend 165 28 77% 13% Daily Weekly ime you listen to radio station? 2. Weekly 4. Less Often No. of Respondent % of respondent 165 28 6 15 214 Only 214/240 responded answered this question others avoid the question. 165/214 Most of respondents listen to radio station daily. Other not have much time to spend with radio/fm regular. 6 15 13% 3% 7.00% Weekly Monthly Less Often No. of Respondent % of respondent respondent 77% 13% 3% 7.00% 100% Only 214/240 responded answered this question others avoid the question. . Other not have 214 100% Total
  17. 17. 11. Where do you listen? 1.Working place 3. Communal S.N. No. of Respondent Working place At home Communal All Total Interpretation  According survey 46 percent people listen radio at working place for entertainment.  43 percent people who are mostly students and women listen radio at home and remaining 11 percent people listen radio anywhere they choose 4 option. 43% 3% ? 2. At home 4. All No. of Respondent % of respondent 111 102 8 19 240 According survey 46 percent people listen radio at working place for entertainment. 43 percent people who are mostly students and women listen radio at home and remaining 11 percent people listen radio anywhere they choose 4 46% 43% 3% 8% Working place At home Communal All % of respondent 46% 43% 3% 8.00% 100% According survey 46 percent people listen radio at working place for 43 percent people who are mostly students and women listen radio at home and remaining 11 percent people listen radio anywhere they choose 4th
  18. 18. 12. Which time you prefer to listen radio in a day 1. Morning 3. Evening 13. Do you want to repetition of programs and news 1. Yes Interpretation  2 percent people are not interested in repet they want to listen only music.  98 percent stay for their favourite program 41% Which time you prefer to listen radio in a day 2. Afternoon 4. Late Evening repetition of programs and news? 2. No 2 percent people are not interested in repetition of news or other program they want to listen only music. tay for their favourite program. 17% 25% 17% 41% Morning Afternoon Evening Late Evening 98% 2% Yes No of news or other program, Morning Afternoon Evening Late Evening
  19. 19. 14. What type of Radio station you prefer to 1. News 3. Music choice S.N. News Local Radio Music choice All Total Interpretation  Most of young generation want to listen Music Choice, yet 193 of people select option one.  21 percent people choose 1 (program conducted 39 916% 4% News Local Radio of Radio station you prefer to? 2. Local Radio 4. All No. of Respondent % of respondent 39 9 193 12 253 Most of young generation want to listen Music Choice, yet 193 of people select option one. percent people choose 1st and 3rd option. 9 respondents like Local Radio (program conducted in regional) language. 193 124% 80% 5.00% Local Radio Music choice All No. of Respondent % of respondent % of respondent 16% 4% 80% 5.00% 105% Most of young generation want to listen Music Choice, yet 193 of people like Local Radio 253 105% Total
  20. 20. 15. What is your ethnicity 1. General 2. OBC 3. Other 16. What program should be prefer 1. Small scale industry 3. Govt. schemes on business Interpretation  87 Everyone want to know about all schemes related their occupations.  13 percent (31/240) respondent 17. Do you stay for your favourite programme ? 1.Yes Interpretation  Every one want to stay for their  Most of women stay for their favourite programme, others have less interest.  76/240 respondent stay for their favourite programme 43% 39% 18% 68% What is your ethnicity? 2. OBC should be preferred by you ? 1. Small scale industry 2. Large scale industry 3. Govt. schemes on business 4. All Everyone want to know about all schemes related their occupations. (31/240) respondent avoid this question. Do you stay for your favourite programme ? 2. No Every one want to stay for their favourite programme. Most of women stay for their favourite programme, others have less 76/240 respondent stay for their favourite programme. 43% Category General OBC Other 32% Yes No Everyone want to know about all schemes related their occupations. Most of women stay for their favourite programme, others have less
  21. 21. 18. Do you listen to FM radio alone? 1. Yes 2. No Interpretation  This is psychology test of listening interest of radio. Students and women want listen to music and other radio program alone.  86 percent respondents choose option one and 11 percent choose second option remaining 3 percent leave the question. 19. Are there children in family? If yes, what should be program for them. ---------------------------------------------------------------------------- Interpretation  30/240 respondent answered this question.  Respondent are interested to play educational, health, sport and their nourishment.
  22. 22. 20. What program, you want for your children? 1.Panchtantra Kahaniya 3. Health Safety S.N. Panchtantra Kahaniya Mind games Health Safety All Total Interpretation  119/240 respondents have multiple choice that’s why size of the samples increase as 265.  75/119 select that’s why the percentage of total no is 139%. 21. Do you want to listen FM radio with family? 1. Yes Interpretation  24/148 (only 10% of 240) listen radio with family often.  38 percent respondent 75 63% Panchtantra Kahaniya Mind games , you want for your children? 1.Panchtantra Kahaniya 2.Mind games 4. All No. of Respondent % of respondent 75 16 29 45 165 119/240 respondents have multiple choice that’s why size of the samples increase as 265. 75/119 select Panchtantra Kahaniya and 45/119 select All in multiple choice that’s why the percentage of total no is 139%. listen FM radio with family? 2. No 24/148 (only 10% of 240) listen radio with family often. percent respondents not have radio transistor. 16 29 45 13% 24% 37.81% Mind games Health Safety All No. of Respondent % of respondent % of respondent 63% 13% 24% 37.81% 139% 119/240 respondents have multiple choice that’s why size of the samples Panchtantra Kahaniya and 45/119 select All in multiple choice 165 139% Total
  23. 23. 22. Do you have mobile? 1. Yes Interpretation  97.46 percent respondents (stud use mobile phones.  1.25 percent people 23. Do you have T.V.? 1. Yes Interpretation  97 percent respondent 24. Do you have Radio Transistor 1. Yes Interpretation  148/240 percent respondent  92/240 do not have radio transi mobile phones. 38% 2. No percent respondents (students) do not have mobile but use mobile phones. people leave this question. 2. No 97 percent respondents have T.V. but still they have interest in radio fm. Transistor? 2. No percent respondents not have radio transistor. 92/240 do not have radio transistor, some of them access radio phones. 62% 38% Yes No ents) do not have mobile but 2.53 respondent but still they have interest in radio fm. radio fm through
  24. 24. 25. What news do you want to listen Interpretation  Except farmers other respondents also want to listen about agri like improve seeds, dairy, fertilizers and modern machinery. 26. Which Krishi information you want ? 1. Modern agriculture 3. krashi Machinery S.N. Modern Agriculture Krashi Info Krashi Machinery Irrigation Technology All Interpretation  176/240 respondent made mu respondents int  Most of the respondent agriculture. 19 11 11% 6% Modern Agriculture Krashi Info want to listen most often ? Except farmers other respondents also want to listen about agri like improve seeds, dairy, fertilizers and modern machinery. Which Krishi information you want ? 1. Modern agriculture 2. Krashi Info. 4. Irrigation Technology 5. All No. of Responses 19 11 12 7 147 176/240 respondent made multiple choice 196. It means 73% (176/240) respondents interested to answer the question. Most of the respondents select 4th option All to know everything about 12 7 147 7% 3.97% 84% Krashi Machinery Irrigation Technology All No. of Respondent % of respondent Except farmers other respondents also want to listen about agri-information % of Respondent 11% 6% 7% 3.97% 84% means 73% (176/240) to know everything about 196 112% Total
  25. 25. 27. What do you want to information of ? 1.Govt. loan schemes 2. Fertilizers 2. Crop Price 4. Climate info5. All Interpretation  Sample 202/240 made multiple choice of 221.  Percentage calculate over 221 of 202.  Most of the respondent select All option 4th to know everything about agriculture. 8 7 11 9 186 221 3.96% 3% 5% 4.45% 93% 110% Govt. Loan Scheme Fertilizer Crop Price Climate Info. All Total No. of Respondent % of Respondent S.N. No. of Respondent % of Respondent Govt. Loan Scheme 8 3.96% Fertilizer 7 3% Crop Price 11 5% Climate Info. 9 4.45% All 186 93% Total 221 110%
  26. 26. 28. Do you want information of ? 1.Rojgar Samachar 3.Career info. S.N. Rajgar Samachar General Knowledge Career Info. Technology Awareness All Total Interpretation  Students are more eager to establishment of community radio station  Percentage calculate  150/209 select option 4 (ALL). 29. Do you want to know about Govt 1. Yes Interpretation  209/240 respondent select Yes. 39 23 19% 11% Rajgar Samachar General Knowledge Do you want information of ? 2. General Knowledge 4. Technology Awareness 5. All No. of Respondent % of 39 23 8 6 150 226 are more eager to establishment of community radio station Percentage calculated over 226 of 209. 150/209 select option 4 (ALL). Do you want to know about Govt. Scholar scheme and other quota system? 2. No 209/240 respondent select Yes. 8 6 150 11% 3.82% 3% 72% General Knowledge Career Info. Technology Awareness All No. of Respondent % of Respondent % of Respondent 19% 11% 3.82% 3% 72% 108% are more eager to establishment of community radio station Scholar scheme and other quota system? 226 108% Total
  27. 27. 30. Are you interested to participate in radio program with expert to get solution your problem? 1. Yes 2. No Interpretation  209/240 respondents (most of students) are enthusiastic to participate in community radio station. They select option one (Yes). 31. Do you want English news? 1. Yes 2. No Interpretation  21/48 Very less students answered this question in yes.  182/209 respondents leave this question. 32. Do you want program on small scale industry for women? 1. Yes 2. No Interpretation  52/104 respondents select yes 33. Do you want to listen family soaps? 1. Yes 2. No Interpretation  37/240 select option yes.
  28. 28. 34. Which program do you prefer 1. Health 3. Cooking Interpretation  Only 104/240 (43.33%) respondents answered this question.  123 choices appear of 104 respondents.  84/104 Most of women select 4 35. Do you want women empowerment program 1. Yes Interpretation  104/240 respondent 21 8 20% 8% Health Beauty tips No. of Respondent S.N. No. of Respondent Health Beauty tips Cooking All Total Which program do you prefer? 2. Beauty tips 4. All Only 104/240 (43.33%) respondents answered this question. 123 choices appear of 104 respondents. 84/104 Most of women select 4th option. want women empowerment program ? 2. No 104/240 respondents want to listen women empowerment program 10 84 123 8% 10% 80.76% Beauty tips Cooking All Total No. of Respondent % of respondent No. of Respondent % of respondent 21 8 10 84 123 women empowerment program. 118% Total % of respondent 20% 8% 10% 80.76% 118%
  29. 29. Recommendation/ Suggestion Resource persons were chosen from within the area and used to discuss these issues in the local language. Community Radio provides a forum for local cultural exchange. It should be enhanced as an artistic and intellectual culture among people and showcase local talent. That will give opportunity to local artists in getting wider exposure, training & experience. The station has provided a forum for SMEs to reach out to the larger population by undertaking advertisements at very affordable fees. It has promoted Small and Medium Enterprise (SMEs) development. Programs designed on topical issues have further attractive Community Radio to the people. The station engages expert persons as guests on these programs and they are able to explain and make clear issues in their areas of expertise. Major areas include agriculture, small and medium enterprise, family life, moral education, gender and social inclusion, domestic violence, conflicts and conflict resolution etc. Community Radio to be able to play this important and significant role in community development, it must keep out of politics and religion and highlight on gender issues. There should be time to time camp for information to poultry farm, fisheries, livelihood and related programs for betterment of rural people in the villages. There should be one career counseling for students in a year. It can be included technical diplomas, job oriented courses and skill building institute. Research in South Africa has shown that effective educational radio programs can change listeners’ behavior and lead to the growth of knowledge in the community especially in areas such as HIV / AIDS.
  30. 30. Findings Community Radio improves people’s access to information in local languages. The success of rural radio can be explained by the accessibility of this medium, illiterate, much of the population can listen to broadcasts in their own language. Community Radio takes up local issues affecting the community members. In an area of very high illiteracy, only oral means can ensure effective communication. Culture and ethics of region are not flexible for women because any decision or work depends on their husbands. There is discrimination between male and female. There has also been increased awareness on hygiene and sanitation issues in the sampled communities as well as enhanced social conflict reduction. There are resources available for small scale industry but rural people not able to approach to the market Lack of access to information in remote and inaccessible regions can be tackled with the Community Radio. Print media cannot be used due to large scale illiteracy and remoteness of such regions. Television and video are ruled out due to absence/unstable supply of electricity coupled with high cost of receiver sets and distribution costs. Radio receiver sets are inexpensive and can operate on batteries. This finding particularly the adoption of good and modern agricultural practices is very necessary to development. Where most of farmers farming paddy and sugarcane only instead of multiple yield that improve soil quality. They need information of zero budget farming when the land is not being used. The schemes of Govt. and local support by Panchayat do not cover poor farmers. There is no flexibility with farmers by loan providers at time of famine or loss. Many of the farmers interested in traditional farming only although animal husbandry and dairy industry also provide extra advantage for their development.
  31. 31. Conclusion A Community Radio Station is a radio service by the people, close to the people and for the people and exchange of information through communications. Provide Information on agriculture, sanitation, health, education and woman empowerment. There are need to helping to promote and project the local language, arts, craft, culture and traditions. The Community Radio serves the interest of the community by dissemination and exchange of the most relevant information-including educational and developmental. The members of the community get an opportunity to express themselves socially, politically and culturally. Community Radio can have very high educational success rate. The educational programs based on characters with which members of the community can identify are the most effective. The audience is willing to trust the presenters they know. The station is accessible and people can either phone or just walk in if they need more information about any program. Community Radio stations adapt programs to local needs and language requirements. Community Radio will give voice to people from marginalized sections of society to express their views on Community Development. It promotes participatory decision making through healthy discussion on local issues. The attraction is particularly strong in the rural areas where the vast majority of the population has no other media that they are able to understand. More than 90 percent of the population, including children, listens to radio even though they do not necessarily have their own radio receivers. o Enhancing participation of the people in the development process. o Capacity building in rural areas, through education. o Providing opportunities to the people to upgrade their skills and enhance their creative talents. o Preserving and promoting the traditional wisdom, knowledge and skills, thereby o Bring within easy reach of the rural population, topical information in areas of agriculture, social welfare, education, health and environment. o Help in creating rural networks for the rural cottage and village industry.
  32. 32. Annexure I am conducting a survey of radio listening in the Lakhimpur Kheri area. I would be grateful if you give 10 minutes of your time to complete this questionnaire. There are some questions to answer. Personal Details Name of respondent………………………………………………….. Gender ……………………….……………………….. Religion …………………………………DOB………………………………… Village …….………………….…………………… 1. How are you old ? 1. 14-18 2. 19-23 3. 24-30 4. 30-40 5. 40 above 2. What is your occupation? 1. Student 2. Farmer 3. Employee 4. Other 3. Do you want any special(Occupational) informatiom or news ? 1.Yes 2. No If yes ___________________________________________ 4. Which langauge do you prefer ? 1.Hindi 2. English 3. Both 5. Which FM radio channel you prefer to listen ? 1.Radio Mirchi 2. Big FM 3. Vividh Bharti 4. All 6. How many time you spend listening radio ? ________________ 7. Who should be programme host ? 1. Male 2. Female 3. Both
  33. 33. 8. Which music you like ? 1.Filmy songs 2. Qabbali 3.Shastri Sangeet 4. Lokgeet 5. Bhajan 9. Which programme you like ? 1. Social Drama 2. Story 3.Pravachan 4. Educational Programme 10. On average what time you listen to radio station 1. Daily 2. Weekly 3. Monthly 4. Less Often 11. Where do you listen ? 1.Working place 2. At home 3. Communiting 3. All 12. Which time you prefer to listen radio in a day 1. Morning 2. Afternoon 3. Evening 4. Late Evening 13. Do you want to repetition of programs and news ? 1.Yes 2. No 14. What type of Radio station you prefer to ? 1.News 2. Local Radio 3. Music choice 4. All 15. What is your ethnicity ? 1.General 2. OBC 3. Other 16. What programme should be prefered by you ? 1. Small scale industry 2. Large scale industry 3. Govt. schemes on business 4. All 17. Do you stay for your favourite programme ? 1.Yes 2. No
  34. 34. 18. Do you listen FM radio in Community ? 1.Yes 2. No 19. Do you listen FM radio alone ? 1.Yes 2. No 20. Are there children in family ? If Yes, what shoul be programme for them. _______________________________________________________ 21. What programme, you want for your children ? 1.Panchtantra Kahaniya 2.Mind games 3. Health Safety 4. All 22. Do you listen FM radio with family ? 1.Yes 2. No 23. Do you have mobile ? 1.Yes 2. No 24. Do you have T.V. ? 1.Yes 2. No 25. Do you have Radio Transistor ? 1.Yes 2. No Farmers - Agriculture 26. What news do you listen to most often ? _________________________________ 27. Which Krishi information you want ? 1. Modern agriculture 2. Krashi samachar 3. krashi Machinery 4. Irrigation Technology 5. All 28. What do you want to information of ? 1.Govt. loan schemes 2. Fertilizers 2. Crop Price 4. Climate info 5. All
  35. 35. Students 29. Do you want iformation of 1.Rojgar Samachar 2. General Knowledge 3.Career info. 4. New Technology Awareness 5. All 30. Do you want to know about Govt Scholar scheme and other quota system ? 1.Yes 2. No 31. Are you intrested to participate in radio programme with expert to get solution your problem ? 1.Yes 2. No 32. Do you want English news ? 1..Yes 2. No 33. These all programme are really benficial for you ? 1.Yes 2. No Women 34. Do you want programme on small sacale industry for women? 1.Yes 2. No 35. Which programme do you prefer ? 1. Health 2. Beauty tips 3. Cooking 4. All 36. Do you want women empowerment programme ? 1.Yes 2. No 37. Do you want to know Govt. schemes for women empowerment ? 1.Yes 2. No 38. Do you want to listen family soap opera ? 1.Yes 2. No 39. What are the things you want to listen, put your suggetion ? _________________________________________________ _________________________________________________

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