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An important aspect for any band or music group is their artists identity – a
way for them to define themselves amongst all other artists when it comes to
finding there products online or in a store. The Digipak plays an important
part in establishing this. Although they will evolve with their designs they
will, at the core, keep the same style. This is so that those who already own
one album, will be drawn to the next because of the similarities.
In the next slides different album covers by the band All Time Low are shown
as they evolved. The main similarity is the font of their name in the title, and
the doodle-like pictures that are captured with it. But also the colours and use
of cartoon-like cut outs that are depicted.
Products and Merchandise.
 Even

when it comes to merchandise other
than the Digipak, such as posters and
shirts, the style of the band/ artist can be
seen. Whether it be the font, colour
scheme, or a certain pattern/ design. It
could even be as simple as the lead
singer’s face always being shown
throughout their commodities. I’ve tried to
include this in my own products.
Here I decided to
keep the colour
scheme to blacks
and whites and
greys. The only two
patterns I stuck with
were the watercolour
stains and the
branches/roots. The
font on all writing is
also kept the same,
due to keeping it
professional.
Again, for the poster, I
stuck with the two
patterns of
watercolour stains
and branches/ roots
for the identifying
style, along with the
black and white
colour scheme.
Something that I took
as inspiration from the
actual album cover of
‘Sinners Never
Sleep’.

I also used a photo of
the singer from my
music video as the
lead singers face for
part of the
identification of the
products.
In a way I feel that even
my logo matches with
the style of the rest of
the products. Even
though it is against the
black and white theme it
consists of the same
effect that I used on
Photoshop when
creating the poster and
other such photos. But
instead of using the
branches/roots I used
the petal itself as it
seems to be ripped
away.

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Digipak Research

  • 1.
  • 2. An important aspect for any band or music group is their artists identity – a way for them to define themselves amongst all other artists when it comes to finding there products online or in a store. The Digipak plays an important part in establishing this. Although they will evolve with their designs they will, at the core, keep the same style. This is so that those who already own one album, will be drawn to the next because of the similarities. In the next slides different album covers by the band All Time Low are shown as they evolved. The main similarity is the font of their name in the title, and the doodle-like pictures that are captured with it. But also the colours and use of cartoon-like cut outs that are depicted.
  • 3.
  • 4.
  • 5.
  • 6.
  • 8.  Even when it comes to merchandise other than the Digipak, such as posters and shirts, the style of the band/ artist can be seen. Whether it be the font, colour scheme, or a certain pattern/ design. It could even be as simple as the lead singer’s face always being shown throughout their commodities. I’ve tried to include this in my own products.
  • 9. Here I decided to keep the colour scheme to blacks and whites and greys. The only two patterns I stuck with were the watercolour stains and the branches/roots. The font on all writing is also kept the same, due to keeping it professional.
  • 10. Again, for the poster, I stuck with the two patterns of watercolour stains and branches/ roots for the identifying style, along with the black and white colour scheme. Something that I took as inspiration from the actual album cover of ‘Sinners Never Sleep’. I also used a photo of the singer from my music video as the lead singers face for part of the identification of the products.
  • 11. In a way I feel that even my logo matches with the style of the rest of the products. Even though it is against the black and white theme it consists of the same effect that I used on Photoshop when creating the poster and other such photos. But instead of using the branches/roots I used the petal itself as it seems to be ripped away.