An important part of a band's identity is how they present themselves through their album artwork and merchandise. This establishes a consistent style that fans will recognize. The band All Time Low evolved their album covers over time but maintained similarities like the font of their name and cartoon-like drawings. When creating merchandise, bands also try to maintain consistent elements like color schemes, patterns, or always including the lead singer. The student demonstrated this by keeping the same font, watercolor stains and branch patterns on posters and shirts to establish the band's style.
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Digipak Research
1.
2. An important aspect for any band or music group is their artists identity – a
way for them to define themselves amongst all other artists when it comes to
finding there products online or in a store. The Digipak plays an important
part in establishing this. Although they will evolve with their designs they
will, at the core, keep the same style. This is so that those who already own
one album, will be drawn to the next because of the similarities.
In the next slides different album covers by the band All Time Low are shown
as they evolved. The main similarity is the font of their name in the title, and
the doodle-like pictures that are captured with it. But also the colours and use
of cartoon-like cut outs that are depicted.
8. Even
when it comes to merchandise other
than the Digipak, such as posters and
shirts, the style of the band/ artist can be
seen. Whether it be the font, colour
scheme, or a certain pattern/ design. It
could even be as simple as the lead
singer’s face always being shown
throughout their commodities. I’ve tried to
include this in my own products.
9. Here I decided to
keep the colour
scheme to blacks
and whites and
greys. The only two
patterns I stuck with
were the watercolour
stains and the
branches/roots. The
font on all writing is
also kept the same,
due to keeping it
professional.
10. Again, for the poster, I
stuck with the two
patterns of
watercolour stains
and branches/ roots
for the identifying
style, along with the
black and white
colour scheme.
Something that I took
as inspiration from the
actual album cover of
‘Sinners Never
Sleep’.
I also used a photo of
the singer from my
music video as the
lead singers face for
part of the
identification of the
products.
11. In a way I feel that even
my logo matches with
the style of the rest of
the products. Even
though it is against the
black and white theme it
consists of the same
effect that I used on
Photoshop when
creating the poster and
other such photos. But
instead of using the
branches/roots I used
the petal itself as it
seems to be ripped
away.