propaganda

2. Do you watch TV? What do you
usually see in the middle of a
teleserye or movie?

3. Guess the
Ads!
GAME TIME!

14. PROPAGANDA
TECHNIQUES

15. PROPAGANDA
• publicly to promote something: information put out by an
organization or government to promote a policy, idea, or cause
• misleading publicity: deceptive or distorted information that
is systematically spread

16. PROPAGANDA in History

17. 1.Bandwagon
persuading consumers by telling them that others are
doing the same thing.

20. 2. Testimonials
When a product is sold by using words from famous
people or authority figures.

22. 3. Plain Folks
A method used to convince the public that a person’s views
reflect those of the common person and that they are also
working for the benefit of the common person.

24. 4. Name Calling
It is the use of derogatory language or words that carry a
negative connotation when describing an enemy. Often, name
calling is employed using sarcasm and ridicule, and shows up
often in political cartoons or writings.

26. 5. Emotional Appeal
Words that will make a consumer feel strongly about
someone or something are used

28. 6. Repetition
when the product’s name is repeated at least three times in
the ad

30. Activity:
Direction: Identify the propaganda technique
used in the advertisement posters shown below.

31. Bandwagon Name Calling Emotional Appeal
Testimonial Plain Folks Repetition
1.
3.
2.

32. Bandwagon Name Calling Emotional Appeal
Testimonial Plain Folks Repetition
5.
4.

33. Bandwagon Name Calling Emotional Appeal
Testimonial Plain Folks Repetition
8.
6.
7.

34. Bandwagon Name Calling Emotional Appeal
Testimonial Plain Folks Repetition
10.
9.

35. Endorse the
Products!
Group 1: Bandwagon
Group 2: Repetition
Group 3: Name Calling
Group 4: Testimonial
Group 5: Plain Folks
ACTIVITY TIME!

36. Endorse the
Products!
Criteria:
Knowledge gained- 25
Ability to persuade- 15
Expression and body language- 10
50 points
ACTIVITY TIME!