It discusses about the five basic types of propaganda devices. it also emphasizes their meanings and its uses. You will have an idea of what to use with this propaganda devices especially when you are creating your advertisement.

1. 5 TYPES OF
PROPAGANDA
USED IN
ADVERTISING

2. What? Messages used to
persuade you to
believe something or
to do something.
• Corporations
• Government
• Individuals
How?
There are 5 techniques
for using propaganda
that we will learn.
•Commercials
•Packgaging
•Billboards
•newspapers
•Speeches
•Stores
•Internet
•Everywhere!!
To persuade you to:
• Buy something
• Think something
• Do something

3. Propaganda
publicly to promote
something: information
put out by an
organization or
government to promote
a policy, idea, or cause

4. misleading
publicity: deceptive
or distorted
information that is
systematically
spread

5. Basic
Propaganda
Strategies

6. Bandwagon
- persuading
consumers to join in
by telling them that
others are doing the
same thing.

7. Testimonial
- when a product is sold
by using words from
famous people or
authority figures.
i.e. Burmese celebrities
promoting brands

8. Transfer
- when a product is
sold by the name or
picture of a famous
person or thing but no
words from the said
person or thing.

9. Repetition
- when the
product’s name is
repeated at least
four times in the
ad.

10. Emotional Words
- words that will
make a consumer
feel strongly about
someone or
something are used.

11. LET’S REVIEW:
The five types of propaganda techniques are:
What tag line would you give each propaganda technique?
1. Bandwagon
2. Loaded words
3. Testimonial
4. Transfer
5. Repetition
– “ Everyone else is doing it!”
- “Those words are powerful!”
- “I trust celebrities and
experts.”
- “A picture is worth a
thousand words”
- “I remember things I see
often”