Diane Lefrandt - Big Visibility Big Profits
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4 Step Webinar Funnel to Create a Steady Stream of High Paying Clients
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Diane Lefrandt - Big Visibility Big Profits
- 1. Photo by Pink Sherbet Photography - Creative Commons Attribution License http://www.flickr.com/photos/40645538@N00 Created with Haiku Deck
- 2. Photo by Paxson Woelber - Creative Commons Attribution License http://www.flickr.com/photos/59306007@N08 Created with Haiku Deck You are an expert that has a product or service to sell and wants to: •Get media attention •Stand out as the go-to expert •Charge higher prices •A steady flow of ideal clients
- 3. Photo by jrmllvr - Creative Commons Attribution License http://www.flickr.com/photos/70117145@N05 Created with Haiku Deck • What Big Visibility can do for you. • Why your current system may not be your fastest path to big profits… • Big email list • Blogging • Affiliates • JV Partners • Launch funnels • Content Marketing
- 4. Photo by jrmllvr - Creative Commons Attribution License http://www.flickr.com/photos/70117145@N05 Created with Haiku Deck • How you can charge higher prices with your current product. • Why playing small keeps you from earning $20K, $30K or even $100K every month.
- 5. Photo by Pink Sherbet Photography - Creative Commons Attribution License http://www.flickr.com/photos/40645538@N00 Created with Haiku Deck
- 6. Photo by JanetR3 - Creative Commons Attribution License https://www.flickr.com/photos/54060879@N02 Created with Haiku Deck
- 7. Photo by seanmcgrath - Creative Commons Attribution License http://www.flickr.com/photos/52798669@N00 Created with Haiku Deck 1. Feeling lost in the noise and don’t know how to stand out? 2. Stumped on how to attract an endless stream of ideal clients who will pay? 3. Charging far less than you know you are worth?
- 8. Photo by seanmcgrath - Creative Commons Attribution License http://www.flickr.com/photos/52798669@N00 Created with Haiku Deck 4. Killing yourself with blogging, posting, networking and ineffective marketing? 5. Exhausted working 20-30-40 hours/week trying to create the perfect product launch? 6. Stuck with little or no sales and inconsistent income?
- 9. Photo by benjaminasmith - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/25178143@N04 Created with Haiku Deck
- 11. Photo by ClickFlashPhotos / Nicki Varkevisser - Creative Commons Attribution License http://www.flickr.com/photos/27015396@N08 Created with Haiku Deck
- 12. Former Top NYC PR Executive with Clients on NYTimes, WSJ, Forbes, TIME, etc. Advised Fortune 100 and 500 clients. Represented #1 NYTimes Bestselling authors. ABOUT ME
- 13. Photo by ^@^ina (Irina Patrascu Gheorghita ) - Creative Commons Attribution License http://www.flickr.com/photos/90471071@N00 Created with Haiku Deck
- 14. Photo by V31S70 - Creative Commons Attribution License http://www.flickr.com/photos/54177777@N00 Created with Haiku Deck
- 15. Photo by gurke - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/66726557@N00 Created with Haiku Deck
- 16. Photo by kevin dooley - Creative Commons Attribution License http://www.flickr.com/photos/12836528@N00 Created with Haiku Deck 1. Big Press ABC, CBS, NBC, FOX, CNN and YahooNews. 2. Seen as the Go-To Expert. 3. Big Profits with High Ticket Programs. 4. Simple Big Profits Sales Funnels 5. Working 10 hours a week.
- 17. Photo by Hallenser - Creative Commons Attribution License http://www.flickr.com/photos/26428343@N04 Created with Haiku Deck
- 18. Photo by techedlive - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/29701609@N08 Created with Haiku Deck
- 19. Photo by thephotographymuse - Creative Commons Attribution License http://www.flickr.com/photos/33252645@N00 Created with Haiku Deck A tribe of raving fans who want what you offer. You could charge VIP prices now! You would be cash flowing thousands every single day.
- 20. Photo by jrmllvr - Creative Commons Attribution License http://www.flickr.com/photos/70117145@N05 Created with Haiku Deck Part One: An inside look at a few clients who transformed their business and income with Big Visibility Part Two: How to do this yourself!
- 21. Photo by peddhapati - Creative Commons Attribution License http://www.flickr.com/photos/61270106@N06 Created with Haiku Deck •Marketing campaigns running in as little as 10 days •Attracting ideal clients •Earning $2K daily. •Power to accelerate your path to Big Profits.
- 22. SHERRY’S STORY 1) Small list, networking local and online. Needs more clients but didn’t want to work more hours. 1) Working 20 hr/wk with 1-on-1 coaching @ $125/hr = $2500/wk 2) 80 hrs/mo = $10,000 1) Working full-time is only option to creating more income.
- 23. SHERRY’S STORY 1) Got PRESS– Over 350 news outlets 1) 8-week automated course with live “done with you” coaching @ $3,000 2) FB ads >>Webinars on autopilot 3) 4 new clients in 3 days = $12,000 X 4 = $48,000/mo 4) Working 10 hrs/week
- 24. HAYDN’S STORY 1) Big Press: Forbes, TIME & HuffPost. 2) Webinar with 350 attendees. 1) Amazon bestselling author. 2) US Joint Chiefs of Staff called … Seen as a thought leader! 1) Top 10 Air Force Leadership Books.
- 25. Photo by gurdonark - Creative Commons Attribution License http://www.flickr.com/photos/46183897@N00 Created with Haiku Deck No complicated launch formulas. No JV partners. No videos, blogging, social media building. No paying out valuable affiliate commissions. No more getting lost in the noise and playing small.
- 26. Photo by matthewthecoolguy - Creative Commons Attribution License http://www.flickr.com/photos/49392356@N03 Created with Haiku Deck
- 28. OUR PROCESS Press FB Ad Reg. Page Webinar Sales
- 29. Photo by Stuck in Customs - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/95572727@N00 Created with Haiku Deck
- 30. Delivered to 1,000’s of News Outlets GUARANTEED
- 31. Research Starts Online with Search Engines *2013 Pardot
- 32. Social Media Drives Search Engine Ranking & Online Visibility *2013 Pardot
- 33. THE OLD WAY Need Leads Network Influencers 40-100% Commission + Endless Content Creation & SEO •Blogging •Email marketing •Newsletters •Social Media Daily •Ebooks, Freebies, etc. •Teleseminars •TeleSummits •List Building •Live Webinars •Podcasts, video, etc.
- 35. The New Way Press FB Ad Reg. Page Webinar Sales 100% Profit
- 37. Photo by Wolfgang Staudt - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/53074617@N00 Created with Haiku Deck
- 38. Photo by Leshaines123 - Creative Commons Attribution License http://www.flickr.com/photos/46018453@N06 Created with Haiku Deck
- 39. Photo by Stuck in Customs - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/95572727@N00 Created with Haiku Deck
- 40. Photo by Leshaines123 - Creative Commons Attribution License http://www.flickr.com/photos/46018453@N06 Created with Haiku Deck
- 41. Photo by Leshaines123 - Creative Commons Attribution License http://www.flickr.com/photos/46018453@N06 Created with Haiku Deck Solutions to their pain. They want to buy their way out of their problem… AND get results NOW. ACCESS TO THE EXPERT
- 42. Photo by Leshaines123 - Creative Commons Attribution License http://www.flickr.com/photos/46018453@N06 Created with Haiku Deck
- 43. Photo by Leshaines123 - Creative Commons Attribution License http://www.flickr.com/photos/46018453@N06 Created with Haiku Deck They want RESULTS with the fastest path possible. They will pay high-ticket pricing for access to the expert who will hold their hand and help them get there. People who pay more, do more.
- 44. Photo by Leshaines123 - Creative Commons Attribution License http://www.flickr.com/photos/46018453@N06 Created with Haiku Deck Media Pitching Secrets JV Launch – Endless Hours Webinar: $147 86 attended >>8 bought $147 price >> Total: $1,176 Subtract 40% Commission
- 45. Photo by Leshaines123 - Creative Commons Attribution License http://www.flickr.com/photos/46018453@N06 Created with Haiku Deck Same program, but added Done WITH you services with access to me, the expert. Ran ads/webinar on autopilot. 79 Attended >> 8 bought $3000 price >> Total $24,000 Repeat every week!
- 46. Photo by Leshaines123 - Creative Commons Attribution License http://www.flickr.com/photos/46018453@N06 Created with Haiku Deck
- 47. Photo by `James Wheeler - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/24128704@N08 Created with Haiku Deck
- 48. Photo by zbigphotography (1M+ views) - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/45098669@N06 Created with Haiku Deck
- 49. Photo by zbigphotography (1M+ views) - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/45098669@N06 Created with Haiku Deck POSITIONING YOU AS THE EXPERT 1. The right headline 2. The right photo 3. The right copy
- 51. Photo by Stuck in Customs - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/95572727@N00 Created with Haiku Deck
- 52. Photo by Robert S. Donovan - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/10687935@N04 Created with Haiku Deck
- 54. LISA’S STORY 1) Coach/trainer 1) No list – Tried Telesummits, JV’s 1) First BVBP launch = $36,000 in 14 Days
- 55. THE RESULTS 2723 clicks 317 Sign Ups 204 Attended 12 sales $36,000 Revenue $1,800 Ad Spend
- 56. WHAT YOU NEED TO WIN Right Press Right Product Right Price Right Process
- 57. Photo by Ivan Vranić hvranic - Creative Commons Attribution License http://www.flickr.com/photos/66906256@N06 Created with Haiku Deck
- 58. Photo by kevin dooley - Creative Commons Attribution License http://www.flickr.com/photos/12836528@N00 Created with Haiku Deck
- 59. Photo by Ajith (അജിത്ത്) - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/49211121@N00 Created with Haiku Deck
- 60. Photo by Pink Sherbet Photography - Creative Commons Attribution License http://www.flickr.com/photos/40645538@N00 Created with Haiku Deck How to: •Stand out as the go-to expert •Command high ticket pricing •Get a flow of ideal clients who pay You need the RIGHT STRATEGY You need the RIGHT PROCESS.
- 61. Photo by j0sh (www.pixael.com) - Creative Commons Attribution License http://www.flickr.com/photos/87690240@N03 Created with Haiku Deck •Attract a steady flow of high paying clients and stand out as the go-to expert with Big Visibility. •Deliver a product or service with the RIGHT OFFER and the RIGHT PRICE. •Create the RIGHT PROCESS to get Big Profits in the next 60 days. The cost? FREE
- 62. Photo by See-ming Lee 李思明 SML - Creative Commons Attribution-ShareAlike License http://www.flickr.com/photos/48973657@N00 Created with Haiku Deck
- 63. Photo by freestock.ca ♡ dare to share beauty - Creative Commons Attribution License http://www.flickr.com/photos/82955120@N05 Created with Haiku Deck My team and I have set aside some time in the next week to speak to you personally about how you can apply these ideas to your business starting TODAY. The cost? FREE
- 64. Photo by Paxson Woelber - Creative Commons Attribution License http://www.flickr.com/photos/59306007@N08 Created with Haiku Deck You must be 100% committed to reaching your income goals and provide real value and integrity for your clients. You must have genuine expertise and a product/service you can deliver. This is not a business startup course.
- 65. Photo by Leshaines123 - Creative Commons Attribution License http://www.flickr.com/photos/46018453@N06 Created with Haiku Deck On the call we will help you get complete clarity on what your business could look like and a strategy to get there. If you want us to help you and we think it’s a good fit, we may invite you to be one of our new clients.
- 66. Photo by j0sh (www.pixael.com) - Creative Commons Attribution License http://www.flickr.com/photos/87690240@N03 Created with Haiku Deck If we work together, we will hold you to the same standard as our top performers. The course is designed to get you to multiple six figures with minimum effort. We expect you to show up, be ready to execute and closing new clients for high- ticket sales in the first 14 days. The cost? FREE
- 67. Photo by Jaime GF - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/40592593@N08 Created with Haiku Deck
Editor's Notes
- Excited you are here, we are going to chat for just 30-45 minutes so stay tuned in… I am not selling anything, simply taking time to share with you my shortcuts to get you big visibility which as a result will also get you big profits.
- Changed wording… without-to free of… it sounds better when you hear it and I get exactly what you are saying. You also said complicated twice so I made it complex… just a little different. Also… added How to be seen… assuming that is what you are showing… catches me!
- Instead of multiply I put raise… again it is more clear and sounds better… I would also say something like “Basically how you can make more money with your existing product!” just make it more casual/natural. Like you are talking to them face to face. Also… the second bullet was way to wordy… tell it to me straight. I could be making more money! “How do those numbers sound? How could that change your life? Believe me, you are going to want to stick around for the next 30-45 minutes!”
- A step-by-step strategy for attracting the right people and creating a multiple six figure income. Yes! You can make multiple six figures… stick around and hear how my strategy will help.
- These are good… just remember when you are talking to keep it simple. Talk casual. “are you worried that if you charge more people won’t pay?” Russ said something like that but I don’t think it is a completely original idea so you can play off of it. 2. Russ said “Do you start out every month wondering where the clients and sales are going to come from?” I like how simple that was and easy to relate 3 “Are you charging what you are worth??” You didn’t say this point but I think you could combine it with the 3rd point “Are you afraid to charge higher prices for fear you aren’t big enough yet?”
- 4… don’t really understand what that is saying?? Systems? 5. Overwhelmed/exhausted??? Working 40-50-70 hours a week trying to produce the perfect product? 6. Changed with not enough to without?
- The real problem is, you don’t have the right strategy!
- You don’t have a strategy that gets you BIG VISIBILITY & BIG PROFITS NOW! I know you did not execute this as you would have wanted….. I think in the previous slide you need to mention “ok, let’s talk about what the real problem is. The real problem is you don’t have the right strategy. I am going to help you create a strategy that is going to get you big visibility and big profits now” --- I feel like if you focus on the fact that they simply don’t have the right strategy and that is why it isn’t working… I liked Russ’ next slide that said “once you make it..” he said the big problem was they weren’t making shifts… then he said he would explain what that meant in a bit but once you make it you will have control over who you work with, how you can serve them, and the prices you can command”--- That sounds super appealing to me… and really easy to understand and keep me interested. He also mentions breaking through the invisible ceiling on your income… again another appealing point.
- Moved this up…. Seems like it is a good fit after you talk about them not having a strategy… “I can help you with that… see what I have done”
- it is exhausting!!! The diagrams alone are proof.
- And I found it! I have don’t the work so you don’t have to use those sites any more! And I am going to show you my shortcuts that allow you to complete skip past these online platforms.
- So what were my clients getting??? They were getting big visibility! 2. Should “know-how” be in quotes? I put them in because the sentence isn’t saying know how to communicate, but to be the know-how in communicating? Correct?
- What I am talking about is the strategies to FRONTLOAD your value. Nobody can compete and outdo who you uniquely are…..and what you have to do is create a clear unobstructed view for your ideal clients and do it as easily and as fast as possible. In a noisy world, you need to create shortcuts to get in front of your ideal client NOW and help them see and understand how you are uniquely different and why you are the solution to their pain
- May be a good time to mention this…. “This isn’t about SPIN…what the PR industry in the past has gotten a bad rep for. This is about integrity. How to communicate your highest and best value. “
- An inside look….at a small list of clients who, like you, had the talent and expertise but weren’t getting the big visibility or big profits.
- Would simplify perhaps??
- Would simplify perhaps??
- Remember how I told you we have a new way to do things??? And you don’t have to do these…. Somehow draw it all back together
- Again… are you seen???? Are you?
- It’s that simple.
- It is in the numbers…. This works!
- Delete?
- Delete?? Is this for when they buy your product?
- That is it!! Is it easier than you thought?? You put one ad out, have one landing page for sign ups and then you get your big ticket offer.
- Confused where this is coming from?
- It is in the numbers…. This works!
- Kind of redundant…. But you could emphasize “AGAIN…. This is NOT…”
- Good recap on what you are trying to say
- Didn’t you promise to give a strategy/shortcuts to multiple six figure incomes??