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LinkedIn Marketing - The White, Grey, and Black Techniques

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This session covers the LinkedIn Content / Publishing Network, profiles, groups, blackhat hacks, and some middle of the road techniques.

Published in: Business

LinkedIn Marketing - The White, Grey, and Black Techniques

  1. 1. Jabez@gngf.com | www.GNGF.com LI: in/jabezlebret | @jabezlebret
  2. 2. 2015
  3. 3. @JabezLeBret LINKEDIN Profile Highlights: Headline – Benefits based statements Posts – Looks like you’re busy Picture – Stay professional
  4. 4. YOUR PICTURE MATTERS @JABEZLeBRE @JabezLeBret
  5. 5. LINKEDIN @JabezLeBret
  6. 6. LINKEDIN
  7. 7. LINKEDIN @JabezLeBret
  8. 8. LINKEDIN LI – Content Publishing Platform @JabezLeBret
  9. 9. LINKEDIN LI – Hates Dup Content @JabezLeBret
  10. 10. LINKEDIN @JabezLeBret
  11. 11. LINKEDIN @JabezLeBret
  12. 12. LINKEDIN User has: 2,300 followers Over 30 Articles 90% + are Dup (blog) @JabezLeBret
  13. 13. LINKEDIN @JabezLeBret 168 Views
  14. 14. LINKEDIN @JabezLeBret 1,670 Views
  15. 15. LINKEDIN @JabezLeBret
  16. 16. LINKEDIN @JabezLeBret
  17. 17. LINKEDIN @JabezLeBret
  18. 18. LINKEDIN @JabezLeBret
  19. 19. LINKEDIN @JabezLeBret
  20. 20. LINKEDIN @JabezLeBret
  21. 21. LINKEDIN Content All Posts Show Notifications Does Not = Views Shares Are Crucial @JabezLeBret
  22. 22. LINKEDIN @JabezLeBret
  23. 23. LINKEDIN @JabezLeBret
  24. 24. Pages Views Up 400% Followers Skyrocket Shares Off the Charts Google Indexing Sucks Timing & Topic Key
  25. 25. LINKEDIN What To Write 1,000+ Words Look at Popular List: Business Advice Career Advice Personal Improvement Company Growth Marketing Leadership Goal = 3.8K Views + @JabezLeBret
  26. 26. LINKEDIN @gngfoun d 9 of 57 Comments Mine
  27. 27. http://bit.ly/1xfzjJ1 Joe Youngblood LINKEDIN Ask For Help Career Announce Humor Graphic Advice Text Graphic New Job
  28. 28. LINKEDIN @JabezLeBret
  29. 29. LINKEDIN • Coattail Popular Articles • Join Groups to Email People • Post Ad on FB to Drive Views • Article Headline Copy…copy • Update Work History • Send Contact Link to ReDirect @JabezLeBret page on your website
  30. 30. LINKEDIN @JabezLeBret
  31. 31. LINKEDIN WARNING: What you are about to hear are techniques that will absolutely get you banned from LinkedIn…if you get caught. Personally I’ve never tried any of these techniques, but this is how I would go about gaming the network to get results. @JabezLeBret
  32. 32. LINKEDIN @seanthinks
  33. 33. LINKEDIN @seanthinks
  34. 34. LINKEDIN @seanthinks
  35. 35. LINKEDIN @seanthinks
  36. 36. LINKEDIN @seanthinks
  37. 37. LINKEDIN @seanthinks
  38. 38. LINKEDIN @seanthinks
  39. 39. LRIeNaKl EPDictINure (not a hot chick) More than one company Recommendations 150+ Connections (purchased) Contact Links Fake Twitter Account Join Groups Send Mail through Groups @seanthinks
  40. 40. LINKEDIN Change Popular Story @seanthinks
  41. 41. LINKEDIN High Jacking Groups: Pay Fiverr – spam discussions Offer to Moderate Offer to be Admin Kick Out Owner Spam List Alt: Find groups that have died @seanthinks
  42. 42. Jabez@gngf.com | www.GNGF.com LI: in/jabezlebret | @jabezlebret

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