Optimizing Your Blog for Google, Facebook, and Pinterest

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When you publish a blog post, you immediately share it with your networks and gain instant site visits. But how do you keep people coming to your blog post over time? One key is optimizing each blog post, through visuals and text, so it continues to be shared on Pinterest and Facebook. Another key is using accessible SEO tactics so your post shows up on Google’s search results.

This presentation was originally given at Tech PHX on November 15, 2014.

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Optimizing Your Blog for Google, Facebook, and Pinterest

  1. 1. @kathycowleyKatherine Cowley OPTIMIZING YOUR BLOG For Google, Facebook, and Pinterest image: (cc) yasa_ via flickr
  2. 2. KATHERINE COWLEY @kathycowley facebook.com/kathycowley Cowley.k.e@gmail.com Katherinecowley.com Giftso.me image: (cc) derrick.beaudiere via flickr @kathycowleyKatherine Cowley
  3. 3. www.katherinecowley.com February 2013 127 visitors 250 page views October 2014 1575 visitors 2290 page views @kathycowleyKatherine Cowley
  4. 4. MY COMPANION LLAMA image: (cc) Mary and her camera via compfight @kathycowleyKatherine Cowley
  5. 5. original image: (cc) Dimitris Papazimouris via flickr @kathycowleyKatherine Cowley
  6. 6. image: (cc) Chad Cooper via flickr @kathycowleyKatherine Cowley
  7. 7. image: (cc) Berit Watkin via flickr @kathycowleyKatherine Cowley
  8. 8. image: (cc) Francisco Martins @kathycowleyKatherine Cowley
  9. 9. Content: • Stimulating • Searchable • Sharable • Savable image: (cc) Ritesh Nayak via flickr @kathycowleyKatherine Cowley
  10. 10. Subject STIMULATING CONTENT Audience Speaker @kathycowleyKatherine Cowley
  11. 11. Content: • Stimulating • Searchable • Sharable • Savable image: (cc) Ritesh Nayak via flickr @kathycowleyKatherine Cowley
  12. 12. @kathycowleyKatherine Cowley
  13. 13. @kathycowleyKatherine Cowley
  14. 14. GOOGLE RANKINGS 1. CONTENT: relevancy for a particular word or phrase 2. CREDIBILITY: how popular your blog post is compared to others (links) @kathycowleyKatherine Cowley
  15. 15. TYPES OF CONTENT 1. HEDONIC: less adapted for search engine optimization 2. UTILITARIAN: more adapted for search engine optimization @kathycowleyKatherine Cowley
  16. 16. TIP 1: WRITE AN AWESOME BLOG POST @kathycowleyKatherine Cowley
  17. 17. TIP 2: FIND OUT WHAT PEOPLE ARE SEARCHING FOR @kathycowleyKatherine Cowley
  18. 18. @kathycowleyKatherine Cowley
  19. 19. @kathycowleyKatherine Cowley
  20. 20. TIP 3: INCLUDE YOUR KEYWORDS IN YOUR TITLE, URL, AND POST @kathycowleyKatherine Cowley
  21. 21. @kathycowleyKatherine Cowley
  22. 22. @kathycowleyKatherine Cowley
  23. 23. TIP 4: TO BE PERFECTLY OPTIMIZED, WORDS MUST BE IN EXACT ORDER AS THE SEARCH @kathycowleyKatherine Cowley
  24. 24. image: (cc) Dimitris Papazimouris via flickr @kathycowleyKatherine Cowley
  25. 25. TIP 5: INCLUDE RELATED KEYWORDS IN YOUR POST @kathycowleyKatherine Cowley
  26. 26. @kathycowleyKatherine Cowley
  27. 27. RELATED KEYWORDS Main Keywords • Gifts • Film • Media Arts • Screenwriting • Graduate students • Professors Related Keywords • Present • Ideas • Products • Grad students • Masters student • Graduation • PhD • Movie @kathycowleyKatherine Cowley
  28. 28. TIP 6: USE ANALYTICS @kathycowleyKatherine Cowley
  29. 29. @kathycowleyKatherine Cowley
  30. 30. @kathycowleyKatherine Cowley
  31. 31. @kathycowleyKatherine Cowley
  32. 32. @kathycowleyKatherine Cowley
  33. 33. TIP 7: CREATE AN OPTIMIZED PAGE THAT LINKS TO YOUR HEDONIC POSTS @kathycowleyKatherine Cowley
  34. 34. @kathycowleyKatherine Cowley
  35. 35. @kathycowleyKatherine Cowley
  36. 36. TIP 8: POST CONSISTENTLY @kathycowleyKatherine Cowley
  37. 37. TIP 9: PARTICIPATE IN BASIC LINKBUILDING • Guest blogging • Turn mentions into links • Relevant, non-spammy comments @kathycowleyKatherine Cowley
  38. 38. TIP 10 (ADVANCED): USE GOOGLE KEYWORD PLANNER FOR MORE SEARCH DETAILS @kathycowleyKatherine Cowley
  39. 39. @kathycowleyKatherine Cowley
  40. 40. @kathycowleyKatherine Cowley
  41. 41. @kathycowleyKatherine Cowley
  42. 42. @kathycowleyKatherine Cowley
  43. 43. @kathycowleyKatherine Cowley
  44. 44. @kathycowleyKatherine Cowley
  45. 45. @kathycowleyKatherine Cowley
  46. 46. source: Shareaholic @kathycowleyKatherine Cowley
  47. 47. TIP 1: USE AN IMAGE @kathycowleyKatherine Cowley
  48. 48. @kathycowleyKatherine Cowley
  49. 49. @kathycowleyKatherine Cowley
  50. 50. TIP 2: CREATE A BUZZWORTHY TITLE @kathycowleyKatherine Cowley
  51. 51. @kathycowleyKatherine Cowley
  52. 52. Bad Titles • What I’ve Been Thinking About • November Updates • Cool Infomercials Better Titles • Why I No Longer Yell at My Children • My New Novel is Coming Next Month! (And Other November News) • 26 of the Finest Acting Moments in Infomercial History @kathycowleyKatherine Cowley
  53. 53. TIP 3: TAKE ADVANTAGE OF THE FIRST FEW SENTENCES @kathycowleyKatherine Cowley
  54. 54. @kathycowleyKatherine Cowley
  55. 55. TIP 4: MAKE YOUR POSTS KAIROTIC (TIMELY) @kathycowleyKatherine Cowley
  56. 56. Origin Maturity (kairos) Deterioration Disintegration LIFE CYCLE OF A RHETORICAL SITUATION @kathycowleyKatherine Cowley
  57. 57. TIP 5: ADD BUTTONS @kathycowleyKatherine Cowley
  58. 58. TIP 6 (ADVANCED): USE OPEN GRAPH PROTOCOL @kathycowleyKatherine Cowley
  59. 59. @kathycowleyKatherine Cowley
  60. 60. @kathycowleyKatherine Cowley source: Pew Research Center
  61. 61. source: Shareaholic @kathycowleyKatherine Cowley
  62. 62. PINTEREST RETAIL STATS • Pinterest accounts for 25% of all retail traffic. • Shoppers referred from Pinterest spend more than those referred by other networks. • Amount spent per check out: • Referred by Pinterest: $140-180 per order • Referred by Facebook: $80 per order • Referred by Twitter: $60 per order • 43% of Pinterest users interact with brands or retailers on Pinterest; only 24% of Facebook users interact with brands or retailers on Facebook sources: digiday.com; entrepreneur.com @kathycowleyKatherine Cowley
  63. 63. image: (cc) frerieke via flickr; source: Ahalogy @kathycowleyKatherine Cowley
  64. 64. TIP 1: SPEND A WEEK ON PINTEREST @kathycowleyKatherine Cowley
  65. 65. image: (cc) Mike Licht via flickr @kathycowleyKatherine Cowley
  66. 66. @kathycowleyKatherine Cowley
  67. 67. PINTEREST CATEGORIES IN ORDER OF BROWSING FREQUENCY • Food & Drink • DIY & Crafts • Home Décor • Holidays & Events • Design • Gardening • Hair & Beauty • Women’s Fashion • Health & Fitness • Humor • Gifts • Quotes • Products • Photography • Film, Music, & Books • Travel • Outdoors • Animals • Art • Illustration & Posters • Place Boards • Weddings • Kids • Science & Nature • Education • Technology • Tattoos • Videos • Geek • Celebrities • Architecture • History • Sports • Men’s Fashion • Cars & Motorcycles source: Ahalogy 2014 Pinterest Media Consumption Study @kathycowleyKatherine Cowley
  68. 68. TIP 2: ALWAYS USE AN IMAGE @kathycowleyKatherine Cowley
  69. 69. @kathycowleyKatherine Cowley
  70. 70. • Flickr • Compfight • Bing • Google • Wikimedia Commons @kathycowleyKatherine Cowley
  71. 71. @kathycowleyKatherine Cowley
  72. 72. @kathycowleyKatherine Cowley
  73. 73. @kathycowleyKatherine Cowley
  74. 74. TIP 3: OPTIMIZE YOUR IMAGE FOR PINTEREST @kathycowleyKatherine Cowley
  75. 75. • No human faces • Little background • Multiple colors • Lots of red • Moderate light and color • Portrait style source: wired.com @kathycowleyKatherine Cowley
  76. 76. TIP 4: USE GOOD IMAGE FILE NAMES OR ALTERNATIVE TEXT @kathycowleyKatherine Cowley
  77. 77. @kathycowleyKatherine Cowley
  78. 78. @kathycowleyKatherine Cowley
  79. 79. @kathycowleyKatherine Cowley
  80. 80. @kathycowleyKatherine Cowley
  81. 81. @kathycowleyKatherine Cowley
  82. 82. TIP 5: MOVE PEOPLE FROM PINTEREST TO YOUR WEBSITE @kathycowleyKatherine Cowley
  83. 83. @kathycowleyKatherine Cowley
  84. 84. @kathycowleyKatherine Cowley
  85. 85. @kathycowleyKatherine Cowley
  86. 86. @kathycowleyKatherine Cowley
  87. 87. @kathycowleyKatherine Cowley
  88. 88. @kathycowleyKatherine Cowley
  89. 89. TIP 6: LEARN PHOTOSHOP (OR AT LEAST POWERPOINT) @kathycowleyKatherine Cowley
  90. 90. @kathycowleyKatherine Cowley
  91. 91. @kathycowleyKatherine Cowley
  92. 92. @kathycowleyKatherine Cowley
  93. 93. @kathycowleyKatherine Cowley
  94. 94. @kathycowleyKatherine Cowley
  95. 95. @kathycowleyKatherine Cowley
  96. 96. @kathycowleyKatherine Cowley
  97. 97. TIP 7: USE PIN IT PLUG-INS AND PINTEREST FOR BUSINESSES @kathycowleyKatherine Cowley
  98. 98. @kathycowleyKatherine Cowley
  99. 99. @kathycowleyKatherine Cowley
  100. 100. TIP 8 (ADVANCED): USE RICH PINS @kathycowleyKatherine Cowley
  101. 101. Types of rich pins: Movie, recipe, article, product, and place @kathycowleyKatherine Cowley
  102. 102. image: (cc) H is for Home via flickr @kathycowleyKatherine Cowley
  103. 103. KATHERINE COWLEY @kathycowley facebook.com/kathycowley cowley.k.e@gmail.com Katherinecowley.com Giftso.me image: (cc) derrick.beaudiere via flickr @kathycowleyKatherine Cowley

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