DJ Waldow
Social Fresh Charlotte
9/7/11
List Building: The Secret to Email Marketing

Waldow Social.

7 practical, actionable methods
to grown your email list
Growing Your Email List.

13practical, actionable methods
to grown your email list
Growing Your Email List.

The One Thing.

✓Permission
✓Deliverability
✓Content (valuable)
✓From Name
✓Subject Line
What’s Important.

"You live or
die by your
database."
-- Jeff Pulver

1. Make it Obvious.

1. Make it Obvious.

1. Make it Obvious.

1. Make it Obvious.

1. Make it Obvious.

2. Make it Easy.

2. Make it Easy.

2. Make it Easy.

3. Ask Post-registration.

4. Use Humor.

5. Get Creative.

http://cptr.it/email
6. Use a QR code.

7. Use Social Media.

8. Explain the Sign up Process.

8. Explain the Sign up Process.

9. Send a Welcome Email.

Consider a Popup.

(I know. I know.)

10. Consider a Popup.

10. Consider a Popup.

http://www.christopherspenn.com/2011/02/do-welcome-popups-work/
10. Consider a Popup.

11. Provide Incentive.

12. Big Arrows. WIIFM?

13. Offline.

13. Offline.

13. Offline.

But, Please. Don’t. Do. This.

1. Make it obvious.
2. Make it easy.
3. Ask post-registration.
4. Use humor.
5. Get creative.
6. Use a QR code.
7. Use social media.
8. Explain the sign up process.
9. Send a welcome email.
10. Provide incentive.
11. Consider a popup.
12. Big arrows. WIIFM?
13. Offline.
13 Ways to Grow Your Email List.

Let’s keep in touch.
waldowsocial.com/email
Waldow Social.

Image Credits
• Shhh: leahnicor
• Exclamation Point: simiezzz
• Postcard - Steve Woodruff
• Chart for Popups: Chris Penn
• Call Center Woman: alanclarkdesign
All images are from Flickr (Creative Commons) unless otherwise noted.