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DJ Waldow                             Social Fresh Charlotte                                            9/7/11List Buildin...
Waldow Social.
7 practical, actionable methods   to grown your email list   Growing Your Email List.
13practical, actionable methods  to grown your email list Growing Your Email List.
The One Thing.
✓Permission✓Deliverability✓Content (valuable)✓From Name✓Subject Line     What’s Important.
"You live ordie by yourdatabase."          -- Jeff Pulver
1. Make it Obvious.
1. Make it Obvious.
1. Make it Obvious.
1. Make it Obvious.
1. Make it Obvious.
2. Make it Easy.
2. Make it Easy.
2. Make it Easy.
3. Ask Post-registration.
4. Use Humor.
5. Get Creative.
http://cptr.it/email6. Use a QR code.
7. Use Social Media.
8. Explain the Sign up Process.
8. Explain the Sign up Process.
9. Send a Welcome Email.
Consider a Popup.
(I know. I know.)
10. Consider a Popup.
10. Consider a Popup.
http://www.christopherspenn.com/2011/02/do-welcome-popups-work/10. Consider a Popup.
11. Provide Incentive.
12. Big Arrows. WIIFM?
13. Offline.
13. Offline.
13. Offline.
But, Please. Don’t. Do. This.
1. Make it obvious.2. Make it easy.3. Ask post-registration.4. Use humor.5. Get creative.6. Use a QR code.7. Use social me...
Let’s keep in touch.                           waldowsocial.com/email                       Waldow Social.
Image Credits• Shhh: leahnicor• Exclamation Point: simiezzz• Postcard - Steve Woodruff• Chart for Popups: Chris Penn• Call...
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List Building: The Secret to Email Marketing (Social Fresh Charlotte)

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DJ Waldow's Social Fresh Charlotte presentation:

List Building: The Secret to Email Marketing

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List Building: The Secret to Email Marketing (Social Fresh Charlotte)

  1. 1. DJ Waldow Social Fresh Charlotte 9/7/11List Building: The Secret to Email Marketing
  2. 2. Waldow Social.
  3. 3. 7 practical, actionable methods to grown your email list Growing Your Email List.
  4. 4. 13practical, actionable methods to grown your email list Growing Your Email List.
  5. 5. The One Thing.
  6. 6. ✓Permission✓Deliverability✓Content (valuable)✓From Name✓Subject Line What’s Important.
  7. 7. "You live ordie by yourdatabase."   -- Jeff Pulver
  8. 8. 1. Make it Obvious.
  9. 9. 1. Make it Obvious.
  10. 10. 1. Make it Obvious.
  11. 11. 1. Make it Obvious.
  12. 12. 1. Make it Obvious.
  13. 13. 2. Make it Easy.
  14. 14. 2. Make it Easy.
  15. 15. 2. Make it Easy.
  16. 16. 3. Ask Post-registration.
  17. 17. 4. Use Humor.
  18. 18. 5. Get Creative.
  19. 19. http://cptr.it/email6. Use a QR code.
  20. 20. 7. Use Social Media.
  21. 21. 8. Explain the Sign up Process.
  22. 22. 8. Explain the Sign up Process.
  23. 23. 9. Send a Welcome Email.
  24. 24. Consider a Popup.
  25. 25. (I know. I know.)
  26. 26. 10. Consider a Popup.
  27. 27. 10. Consider a Popup.
  28. 28. http://www.christopherspenn.com/2011/02/do-welcome-popups-work/10. Consider a Popup.
  29. 29. 11. Provide Incentive.
  30. 30. 12. Big Arrows. WIIFM?
  31. 31. 13. Offline.
  32. 32. 13. Offline.
  33. 33. 13. Offline.
  34. 34. But, Please. Don’t. Do. This.
  35. 35. 1. Make it obvious.2. Make it easy.3. Ask post-registration.4. Use humor.5. Get creative.6. Use a QR code.7. Use social media.8. Explain the sign up process.9. Send a welcome email.10. Provide incentive.11. Consider a popup.12. Big arrows. WIIFM?13. Offline. 13 Ways to Grow Your Email List.
  36. 36. Let’s keep in touch. waldowsocial.com/email Waldow Social.
  37. 37. Image Credits• Shhh: leahnicor• Exclamation Point: simiezzz• Postcard - Steve Woodruff• Chart for Popups: Chris Penn• Call Center Woman: alanclarkdesign All images are from Flickr (Creative Commons) unless otherwise noted.

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