#ProjectAwesome
DJ Waldow
BlogWorld LA
11/5/11
Social Media Experiment: How to Find a New Job

July 1, 2011
Flickr: superstrikertwo
#ProjectAwesome @djwaldow

Moments Later
Flickr: superstrikertwo
#ProjectAwesome @djwaldow

July 6, 2011
As most of you know (some in more detail than others), I'm no longer employed by
Blue Sky Factory. Unfortunately, that's all I can really say until next week. That being said, I'm
in the process of revamping my resume - an interactive PDF.
I'm working on a blog post titled "Social Media Experiment: Find a New Job Using Social
Networks" that will publish sometime next week. In the post, I'm going to do a *voice-over for
my "interactive PDF resume" and was hoping to include some video testimonials. This is where
you all come in, should you choose to participate.
How you can help:
• Create a short (less than 29 seconds), fun, creative, "This is why you need to hire DJ" video.
• Post to YouTube as unlisted (for now) and email me the URL ... OR send me raw video file.
If you don't have the time, don't feel like you know me well enough, or just don't want to
participate, I totally understand.
If you do choose to help out, I can promise you virtual bear hugs and coffee/
beer toasts (or tequila for Jay; martini for Webster, diet coke for Falls, wine/
snakebite for Amber). I will also shout from the rooftops of Salt Lake City about how
awesome you are all and show some link love/juice on my blog.
#ProjectAwesome @djwaldow

As most of you know (some in more detail than others), I'm no longer employed by Blue Sky
Factory. Unfortunately, that's all I can really say until next week. That being said, I'm in the process of
revamping my resume - an interactive PDF.
I'm working on a blog post titled "Social Media Experiment: Find a New Job Using Social Networks"
that will publish sometime next week. In the post, I'm going to do a *voice-over for my "interactive
PDF resume" and was hoping to include some video testimonials. This is where you all come in,
should you choose to participate.
How you can help:
• Create a short (less than 29 seconds), fun, creative, "This is why you need to hire DJ" video.
• Post to YouTube as unlisted (for now) and email me the URL ... OR send me raw video file.
If you don't have the time, don't feel like you know me well enough, or just don't want to
participate, I totally understand.
If you do choose to help out, I can promise you virtual bear hugs and coffee/beer toasts (or tequila
for Jay; martini for Webster, diet coke for Falls, wine/snakebite for Amber). I will also shout from the
rooftops of Salt Lake City about how awesome you are all and show some link love/juice on my
blog.
#ProjectAwesome @djwaldow

As most of you know (some in more detail than others), I'm no longer employed by Blue Sky
Factory. Unfortunately, that's all I can really say until next week. That being said, I'm in the process of
revamping my resume - an interactive PDF.
I'm working on a blog post titled "Social Media Experiment: Find a New Job Using Social Networks"
that will publish sometime next week. In the post, I'm going to do a *voice-over for my "interactive
PDF resume" and was hoping to include some video testimonials. This is where you all come in,
should you choose to participate.
How you can help:
• Create a short (less than 29 seconds), fun, creative, "This is why you need to hire DJ" video.
• Post to YouTube as unlisted (for now) and email me the URL ... OR send me raw video file.
If you don't have the time, don't feel like you know me well enough, or just don't want to
participate, I totally understand.
If you do choose to help out, I can promise you virtual bear hugs and coffee/beer toasts (or
tequila for Jay; martini for Webster, diet coke for Falls, wine/snakebite for Amber). I will also
shout from the rooftops of Salt Lake City about how awesome you are all and show some link
love/juice on my blog.
#ProjectAwesome @djwaldow

Flickr: superstrikertwo
#ProjectAwesome @djwaldow

Flickr: superstrikertwo
#ProjectAwesome @djwaldow

Flickr: superstrikertwo
#ProjectAwesome @djwaldow

#ProjectAwesome @djwaldow

#ProjectAwesome @djwaldow

#ProjectAwesome @djwaldow

My Inbox
that same
day...
#ProjectAwesome @djwaldow

#ProjectAwesome @djwaldow

#ProjectAwesome @djwaldow

48 Hours Later...
40+ interview requests
5,600 interactive resume views
1,500 views of “Hire DJ” video
3,000 unique blog visits*
* (10x more than my best day in 2 years of blogging).
#ProjectAwesome @djwaldow

#ProjectAwesome @djwaldow

30 Days Later...
#ProjectAwesome @djwaldow

This did not happen in 30 days.
#ProjectAwesome @djwaldow

It took years.
#ProjectAwesome @djwaldow

#ProjectAwesome @djwaldow

#ProjectAwesome @djwaldow

#ProjectAwesome @djwaldow

#ProjectAwesome @djwaldow

#ProjectAwesome @djwaldow

#ProjectAwesome @djwaldow

#ProjectAwesome @djwaldow

#ProjectAwesome @djwaldow

Social Capital + Trust Agents
#ProjectAwesome @djwaldow

Social Capital
• Social relationships that have productive benefits
• the “currency of the web” (Julien Smith)
Trust Agents
“people that understand how [social capital] works through their understanding
of how people work on the web (how they join together, how they come to trust
others, etc).They do this, at all times, with *people* in mind, not profit.”
Source: Julien Smith, co-author of Trust Agents
#ProjectAwesome @djwaldow

Trust
Friendship
Relationship
#ProjectAwesome @djwaldow

EARNED Trust
BUILT Friendship
GREW Relationship
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EARNED Trust
#ProjectAwesome @djwaldow

EARNED Trust
#ProjectAwesome @djwaldow

EARNED Trust
#ProjectAwesome @djwaldow

BUILT Friendship
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GREW Relationship
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#ProjectAwesome @djwaldow

#ProjectAwesome @djwaldow

What are you known for?
What do you want to be known for?
What are you good at?
What do you love?
#ProjectAwesome @djwaldow

Be helpful.
Be kind.
Be positive.
#ProjectAwesome @djwaldow

It took time (years).
It took work (lots).
It involved both online & face to face (bear hugs).
#ProjectAwesome @djwaldow

#ProjectAwesome @djwaldow

#ProjectAwesome @djwaldow

DJ Waldow
Founder & CEO
djwaldow@waldowsocial.com
919.943.9248
djwaldow
#ProjectAwesome @djwaldow