Writing an IrresistibleEmail Call to Action DJ Waldow Waldow Social September 20th, 2012
DJ Waldow WaldowSocial.com @djwaldow waldowsocial.com/email
Before we talk about irresistible callsto action... we ﬁrst must understand the anatomyof an email
From Name Subject Line Preheader Header (Image and/or Text) Table of Contents* Main Call to Action Secondary & Tertiary Calls to Action Social Sharing & Connecting Source: Flickr - vidrio FooterAn typical white guy. A list of typical email parts. *Table of Contents is only found in certain types of emails.
Anatomy of a Typical EmailFrom Name & AddressSubject LinePreheaderHeaderMain Call to ActionSecondary & Tertiary Calls to ActionSocial Sharing & ConnectingFooterEmail example provided by King Arthur Flour
From: “Don Draper” Date: July 27, 2012 11:43:41 AM EDT Subject: Why I’m Not AttendingMarketingProfs B2B Forum
Read more about the MarketingProfs Don Draper email Part I - http://waldowsocial.com/Don-Draper/ Part II - http://waldowsocial.com/Don-Draper-Part-II/ Part III - http://waldowsocial.com/don-draper-part-iii/
1. Start with the From Name & Subject Line 2. Test mostly text vs. large images vs. a combination of both 3. Try including an image of a video 4. Give subscribers many options to click 5. Be sure the click-through landing page is consistent with call to action 6. If it’s unclear what the main call to action is …