10 Secrets of Email Optimization

DJ Waldow
DJ WaldowAuthor, Podcaster, Blogger, Speaker at Living Your Passion Podcast
DJ Waldow	

                          eTourism Summit	

                                   9/29/11	





                             Flickr: electronic_van	





10 Secrets of Email Optimization
Waldow Social.
10 Secrets of Email Optimization	

	

1. Grow Your List.	

2. Say Thank You & Set Expectations.	

3. Send a Welcome Email.	

4. Remember the Anatomy of an Email.	

5. Integrate Social Media.	

6. Ensure Emails Are Timely, Targeted, & Valuable.	

7. Give ‘Em a Chance to Get Delivered.	

8. Best Practices (break the rules).	

9. Test. Test. Test.	

10. Consider Remarketing.	


           The Next 32 Minutes
"You live or
die by your
database."  	

           -- Jeff Pulver
Grow Your List (make it easy).
Grow Your List (add some humor).
Grow Your List (get creative).
http://cptr.it/email	


Grow Your List (use a QR code).
Grow Your List (but please don’t do this!).
1. Make it obvious.	

2. Make it easy.	

3. Ask post-registration. 	

4. Use humor.	

5. Get creative.	

6. Use a QR code.	

7. Use social media. 	

8. Explain the sign up process.	

9. Send a welcome email. 	

10. Provide incentive.	

11. Consider a popup.	

12. Big arrows. WIIFM?	

13. Offline.	


 13 Ways to Grow Your Email List.
Say Thank You & Set Expectations.
Say Thank You & Set Expectations.
Send a Welcome Email.
From Name	

                 Subject Line	

                 Preheader	

                 Header	

                 Navigation	

                 Main Call to Action	

                 Secondary Call(s) to
                 Action	

                 Social Icons	

                 Footer	



Remember the Anatomy of an Email.
Remember the Anatomy of an Email.
Remember the Anatomy of an Email.
Integrate Social Media.
Integrate Social Media.
Ensure Emails are Timely, Targeted & Relevant.
Ensure Emails are Timely, Targeted & Relevant.
Wednesday only: Deals so good they're gone at midnight	





 Ensure Emails are Timely, Targeted & Relevant.
Give ‘Em a Chance To Get Delivered.
Give ‘Em a Chance To Get Delivered.
Best Practices (break the rules).
Best Practices (break the rules).
Test. Test. Test.
Consider Remarketing.
1. Grow Your List.	

2. Say Thank You & Set Expectations.	

3. Send a Welcome Email.	

4. Remember the Anatomy of an Email.	

5. Integrate Social Media.	

6. Ensure Emails Are Timely, Targeted, & Valuable.	

7. Give ‘Em a Chance to Get Delivered.	

8. Best Practices (break the rules).	

9. Test. Test. Test.	

10. Consider Remarketing.	



      10 Secrets of Email Optimization.
http://cptr.it/email	





    Waldow Social. Let’s Keep in Touch.
1 of 29

Recommended

Twitter Top Tips by
Twitter Top TipsTwitter Top Tips
Twitter Top TipsSue Beckingham
4.8K views15 slides
Creating Bibliographies With Easybib by
Creating Bibliographies With EasybibCreating Bibliographies With Easybib
Creating Bibliographies With Easybibhoganedix
450 views17 slides
Info overload by
Info overloadInfo overload
Info overloadMike Taylor
387 views35 slides
List Building: The Secret to Email Marketing (Social Fresh Charlotte) by
List Building: The Secret to Email Marketing (Social Fresh Charlotte)List Building: The Secret to Email Marketing (Social Fresh Charlotte)
List Building: The Secret to Email Marketing (Social Fresh Charlotte)DJ Waldow
1.4K views37 slides
Email Marketing 101: University of Utah Business School by
Email Marketing 101: University of Utah Business SchoolEmail Marketing 101: University of Utah Business School
Email Marketing 101: University of Utah Business SchoolDJ Waldow
916 views50 slides
Building Your Audience by
Building Your AudienceBuilding Your Audience
Building Your AudienceGlenn Stovall
740 views51 slides

More Related Content

Similar to 10 Secrets of Email Optimization

Business writing 3.0 by
Business writing 3.0Business writing 3.0
Business writing 3.0Barb Sawyers MA, TESL
655 views73 slides
Email marketing - the dos, the don'ts and the dodo by
Email marketing - the dos, the don'ts and the dodoEmail marketing - the dos, the don'ts and the dodo
Email marketing - the dos, the don'ts and the dodoAdam Roberts
528 views14 slides
Email marketing 101, How to run email marketing campaigns, Email marketing fu... by
Email marketing 101, How to run email marketing campaigns, Email marketing fu...Email marketing 101, How to run email marketing campaigns, Email marketing fu...
Email marketing 101, How to run email marketing campaigns, Email marketing fu...Deep Mehta
761 views34 slides
Email Lesson by
Email LessonEmail Lesson
Email Lessonmsbirkbeck
21K views59 slides
Email management by
Email managementEmail management
Email managementmiguelcabral
4K views35 slides
Wine & Web Email Marketing by
Wine & Web Email MarketingWine & Web Email Marketing
Wine & Web Email MarketingOrbit Media Studios
1.4K views54 slides

Similar to 10 Secrets of Email Optimization(20)

Email marketing - the dos, the don'ts and the dodo by Adam Roberts
Email marketing - the dos, the don'ts and the dodoEmail marketing - the dos, the don'ts and the dodo
Email marketing - the dos, the don'ts and the dodo
Adam Roberts528 views
Email marketing 101, How to run email marketing campaigns, Email marketing fu... by Deep Mehta
Email marketing 101, How to run email marketing campaigns, Email marketing fu...Email marketing 101, How to run email marketing campaigns, Email marketing fu...
Email marketing 101, How to run email marketing campaigns, Email marketing fu...
Deep Mehta761 views
Email Lesson by msbirkbeck
Email LessonEmail Lesson
Email Lesson
msbirkbeck21K views
The Power of the Inbox by Vanessa CEO
The Power of the InboxThe Power of the Inbox
The Power of the Inbox
Vanessa CEO463 views
How to use email outreach to grow your business by Eduardo Lopez
How to use email outreach to grow your businessHow to use email outreach to grow your business
How to use email outreach to grow your business
Eduardo Lopez56 views
7 Sales Tips for Prospecting by Ralph Barsi
7 Sales Tips for Prospecting7 Sales Tips for Prospecting
7 Sales Tips for Prospecting
Ralph Barsi3.4K views
Fresh Dirt Marketing Email Marketing "DIG" 8/13/09 by Fresh Dirt Marketing
Fresh Dirt Marketing Email Marketing "DIG" 8/13/09Fresh Dirt Marketing Email Marketing "DIG" 8/13/09
Fresh Dirt Marketing Email Marketing "DIG" 8/13/09
Internet Marketing Presentation by smuggli
Internet Marketing PresentationInternet Marketing Presentation
Internet Marketing Presentation
smuggli365 views
Presentation how-to-write-an-email-toolbox2 by poornima pawar
Presentation how-to-write-an-email-toolbox2Presentation how-to-write-an-email-toolbox2
Presentation how-to-write-an-email-toolbox2
poornima pawar113 views
10_20_22 Creating and Sending Emails.pdf by Bloomerang
10_20_22 Creating and Sending Emails.pdf10_20_22 Creating and Sending Emails.pdf
10_20_22 Creating and Sending Emails.pdf
Bloomerang5.5K views
Email Marketing for Independent Creatives by Indie Arsenal
Email Marketing for Independent CreativesEmail Marketing for Independent Creatives
Email Marketing for Independent Creatives
Indie Arsenal460 views

More from DJ Waldow

On Being HUMAN: The Importance of Writing More Engaging Emails (and more! ) by
On Being HUMAN: The Importance of Writing More Engaging Emails (and more!	)On Being HUMAN: The Importance of Writing More Engaging Emails (and more!	)
On Being HUMAN: The Importance of Writing More Engaging Emails (and more! )DJ Waldow
1.7K views124 slides
How to Use Social Media to Connect with Your Community, Build Relationships, ... by
How to Use Social Media to Connect with Your Community, Build Relationships, ...How to Use Social Media to Connect with Your Community, Build Relationships, ...
How to Use Social Media to Connect with Your Community, Build Relationships, ...DJ Waldow
2.1K views112 slides
Why You Need to Graduate From Email Marketing to Marketing Automation by
Why You Need to Graduate From Email Marketing to Marketing AutomationWhy You Need to Graduate From Email Marketing to Marketing Automation
Why You Need to Graduate From Email Marketing to Marketing AutomationDJ Waldow
3.2K views46 slides
Weathering the Social Media Storm - Weather Summit 2013 by
Weathering the Social Media Storm - Weather Summit 2013Weathering the Social Media Storm - Weather Summit 2013
Weathering the Social Media Storm - Weather Summit 2013DJ Waldow
1K views85 slides
More Engagement, Less Effort: The Lowdown on Marketing Automation by
More Engagement, Less Effort: The Lowdown on Marketing AutomationMore Engagement, Less Effort: The Lowdown on Marketing Automation
More Engagement, Less Effort: The Lowdown on Marketing AutomationDJ Waldow
1.4K views63 slides
7 Email Marketing Rules You Must Break by
7 Email Marketing Rules You Must Break7 Email Marketing Rules You Must Break
7 Email Marketing Rules You Must BreakDJ Waldow
1.9K views112 slides

More from DJ Waldow(20)

On Being HUMAN: The Importance of Writing More Engaging Emails (and more! ) by DJ Waldow
On Being HUMAN: The Importance of Writing More Engaging Emails (and more!	)On Being HUMAN: The Importance of Writing More Engaging Emails (and more!	)
On Being HUMAN: The Importance of Writing More Engaging Emails (and more! )
DJ Waldow1.7K views
How to Use Social Media to Connect with Your Community, Build Relationships, ... by DJ Waldow
How to Use Social Media to Connect with Your Community, Build Relationships, ...How to Use Social Media to Connect with Your Community, Build Relationships, ...
How to Use Social Media to Connect with Your Community, Build Relationships, ...
DJ Waldow2.1K views
Why You Need to Graduate From Email Marketing to Marketing Automation by DJ Waldow
Why You Need to Graduate From Email Marketing to Marketing AutomationWhy You Need to Graduate From Email Marketing to Marketing Automation
Why You Need to Graduate From Email Marketing to Marketing Automation
DJ Waldow3.2K views
Weathering the Social Media Storm - Weather Summit 2013 by DJ Waldow
Weathering the Social Media Storm - Weather Summit 2013Weathering the Social Media Storm - Weather Summit 2013
Weathering the Social Media Storm - Weather Summit 2013
DJ Waldow1K views
More Engagement, Less Effort: The Lowdown on Marketing Automation by DJ Waldow
More Engagement, Less Effort: The Lowdown on Marketing AutomationMore Engagement, Less Effort: The Lowdown on Marketing Automation
More Engagement, Less Effort: The Lowdown on Marketing Automation
DJ Waldow1.4K views
7 Email Marketing Rules You Must Break by DJ Waldow
7 Email Marketing Rules You Must Break7 Email Marketing Rules You Must Break
7 Email Marketing Rules You Must Break
DJ Waldow1.9K views
Project GET HEALTHY by DJ Waldow
Project GET HEALTHYProject GET HEALTHY
Project GET HEALTHY
DJ Waldow902 views
Email & Social - An Unstoppable Force to Boost Your Marketing Programs by DJ Waldow
Email & Social - An Unstoppable Force to Boost Your Marketing ProgramsEmail & Social - An Unstoppable Force to Boost Your Marketing Programs
Email & Social - An Unstoppable Force to Boost Your Marketing Programs
DJ Waldow1.7K views
Writing an Irresistible Email Call to Action by DJ Waldow
Writing an Irresistible Email Call to ActionWriting an Irresistible Email Call to Action
Writing an Irresistible Email Call to Action
DJ Waldow1.4K views
As I Get Older by DJ Waldow
As I Get OlderAs I Get Older
As I Get Older
DJ Waldow1.1K views
3 Ways to Find and Engage New Email Subscribers with SMS [WEBINAR] by DJ Waldow
3 Ways to Find and Engage New Email Subscribers with SMS [WEBINAR]3 Ways to Find and Engage New Email Subscribers with SMS [WEBINAR]
3 Ways to Find and Engage New Email Subscribers with SMS [WEBINAR]
DJ Waldow1.7K views
Batman and Robin: Email and Social Integration by DJ Waldow
Batman and Robin: Email and Social IntegrationBatman and Robin: Email and Social Integration
Batman and Robin: Email and Social Integration
DJ Waldow1.2K views
5 Email Marketing Secrets in 22 Minutes by DJ Waldow
5 Email Marketing Secrets in 22 Minutes5 Email Marketing Secrets in 22 Minutes
5 Email Marketing Secrets in 22 Minutes
DJ Waldow918 views
Breaking the Rules of Email Marketing by DJ Waldow
Breaking the Rules of Email MarketingBreaking the Rules of Email Marketing
Breaking the Rules of Email Marketing
DJ Waldow1.3K views
Social Media and Weather - DJ Waldow - Steamboat Weather Summit 2012 by DJ Waldow
Social Media and Weather - DJ Waldow - Steamboat Weather Summit 2012Social Media and Weather - DJ Waldow - Steamboat Weather Summit 2012
Social Media and Weather - DJ Waldow - Steamboat Weather Summit 2012
DJ Waldow1.1K views
The #1 Most Important Business & Life Skill Is ... by DJ Waldow
The #1 Most Important Business & Life Skill Is ...The #1 Most Important Business & Life Skill Is ...
The #1 Most Important Business & Life Skill Is ...
DJ Waldow890 views
Social Media Experiment: How to Find a New Job - BlogWorld 5NOV11 (Waldow Soc... by DJ Waldow
Social Media Experiment: How to Find a New Job - BlogWorld 5NOV11 (Waldow Soc...Social Media Experiment: How to Find a New Job - BlogWorld 5NOV11 (Waldow Soc...
Social Media Experiment: How to Find a New Job - BlogWorld 5NOV11 (Waldow Soc...
DJ Waldow1.4K views
Socializing Email Marketing by DJ Waldow
Socializing Email MarketingSocializing Email Marketing
Socializing Email Marketing
DJ Waldow5K views
DJ Waldow Interactive Resume by DJ Waldow
DJ Waldow Interactive ResumeDJ Waldow Interactive Resume
DJ Waldow Interactive Resume
DJ Waldow2.7K views
Everything You’ve Ever Wanted To Know About Email Marketing by DJ Waldow
Everything You’ve Ever Wanted To Know About Email MarketingEverything You’ve Ever Wanted To Know About Email Marketing
Everything You’ve Ever Wanted To Know About Email Marketing
DJ Waldow480 views

Recently uploaded

Nevigating Sucess.pdf by
Nevigating Sucess.pdfNevigating Sucess.pdf
Nevigating Sucess.pdfTEWMAGAZINE
24 views4 slides
Top 10 Web Development Companies in California by
Top 10 Web Development Companies in CaliforniaTop 10 Web Development Companies in California
Top 10 Web Development Companies in CaliforniaTopCSSGallery
74 views27 slides
Accounts Class 12 project cash flow statement and ratio analysis by
Accounts Class 12 project cash flow statement and ratio analysisAccounts Class 12 project cash flow statement and ratio analysis
Accounts Class 12 project cash flow statement and ratio analysisJinendraPamecha
35 views42 slides
HSI CareFree Service Plan 2023 (2).pdf by
HSI CareFree Service Plan 2023 (2).pdfHSI CareFree Service Plan 2023 (2).pdf
HSI CareFree Service Plan 2023 (2).pdfHomeSmart Installations
40 views1 slide
On the Concept of Discovery Power of Enterprise Modeling Languages and its Re... by
On the Concept of Discovery Power of Enterprise Modeling Languages and its Re...On the Concept of Discovery Power of Enterprise Modeling Languages and its Re...
On the Concept of Discovery Power of Enterprise Modeling Languages and its Re...Ilia Bider
15 views17 slides
case study of Insertion Type Magnetic Flowmeter exports to Australia_ (1).docx by
case study of Insertion Type Magnetic Flowmeter exports to Australia_ (1).docxcase study of Insertion Type Magnetic Flowmeter exports to Australia_ (1).docx
case study of Insertion Type Magnetic Flowmeter exports to Australia_ (1).docxDalian Zero Instrument Technology Co., Ltd China
29 views5 slides

Recently uploaded(20)

Nevigating Sucess.pdf by TEWMAGAZINE
Nevigating Sucess.pdfNevigating Sucess.pdf
Nevigating Sucess.pdf
TEWMAGAZINE24 views
Top 10 Web Development Companies in California by TopCSSGallery
Top 10 Web Development Companies in CaliforniaTop 10 Web Development Companies in California
Top 10 Web Development Companies in California
TopCSSGallery74 views
Accounts Class 12 project cash flow statement and ratio analysis by JinendraPamecha
Accounts Class 12 project cash flow statement and ratio analysisAccounts Class 12 project cash flow statement and ratio analysis
Accounts Class 12 project cash flow statement and ratio analysis
JinendraPamecha35 views
On the Concept of Discovery Power of Enterprise Modeling Languages and its Re... by Ilia Bider
On the Concept of Discovery Power of Enterprise Modeling Languages and its Re...On the Concept of Discovery Power of Enterprise Modeling Languages and its Re...
On the Concept of Discovery Power of Enterprise Modeling Languages and its Re...
Ilia Bider15 views
Bloomerang_Forecasting Your Fundraising Revenue 2024.pptx.pdf by Bloomerang
Bloomerang_Forecasting Your Fundraising Revenue 2024.pptx.pdfBloomerang_Forecasting Your Fundraising Revenue 2024.pptx.pdf
Bloomerang_Forecasting Your Fundraising Revenue 2024.pptx.pdf
Bloomerang146 views
Better Appeals and Solicitations - Bloomerang.pdf by Bloomerang
Better Appeals and Solicitations - Bloomerang.pdfBetter Appeals and Solicitations - Bloomerang.pdf
Better Appeals and Solicitations - Bloomerang.pdf
Bloomerang23 views
Navigating the Complexity of Derivatives Valuation 📈 by ValAdvisor
Navigating the Complexity of Derivatives Valuation 📈Navigating the Complexity of Derivatives Valuation 📈
Navigating the Complexity of Derivatives Valuation 📈
ValAdvisor14 views
Monthly Social Media Update November 2023 copy.pptx by Andy Lambert
Monthly Social Media Update November 2023 copy.pptxMonthly Social Media Update November 2023 copy.pptx
Monthly Social Media Update November 2023 copy.pptx
Andy Lambert30 views
CORPORATE COMMUNICATION.pdf by AKarthikeyan8
CORPORATE COMMUNICATION.pdfCORPORATE COMMUNICATION.pdf
CORPORATE COMMUNICATION.pdf
AKarthikeyan814 views
The Talent Management Navigator Performance Management by Seta Wicaksana
The Talent Management Navigator Performance ManagementThe Talent Management Navigator Performance Management
The Talent Management Navigator Performance Management
Seta Wicaksana29 views
Netflix Inc. by 125071027
Netflix Inc.Netflix Inc.
Netflix Inc.
12507102711 views

10 Secrets of Email Optimization