![Because if you don’t [email all members to let them know what has
happened, and what steps are being taken to address and correct the
situation], you are sending a very bad message to your members. You are
telling us that you only send us emails when it’s important,
like when you want us to upgrade to a premium account, or
update our profile, or connect our email address book to
our account. But when it comes to our security, well that’s not important
enough to warrant a ‘personal’ email.
-Mack Collier
Email talking about email (meta)](https://image.slidesharecdn.com/socialfresh-batmanandrobin-emailandsocialintegration-120615103239-phpapp01/75/batman-and-robin-email-and-social-integration-27-2048.jpg?cb=1669737732)
Batman and Robin: Email and Social Integration
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Batman and Robin: Email and Social Integration A "bonus" webinar I gave during the Social Fresh Advanced Facebook Advertising 2012 Online Conference http://ar.gy/fbads
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Batman and Robin: Email and Social Integration
- 1. Batman & Robin: Email & Social Integration DJ Waldow Waldow Social Social Fresh Advanced Facebook Advertising Online Conference
- 3. Email Marketing? Wait. Isn’t email dead?
- 5. Most emailed article of the day
- 6. How many of you have...? Email Marketing: Far from Dead
- 7. 91% Email Marketing: Far from Dead
- 8. Download the ExactTarget report Email Marketing: Far from Dead
- 9. 77% Email Marketing: Far from Dead
- 10. Download the ExactTarget report Email Marketing: Far from Dead
- 11. Agreed? Good. Now, let’s move on... Email Marketing: Far from Dead
- 13. Email Marketing The Caped Crusader The Dark Knight The superhero of all superheroes More than capable of saving the city. The old workhorse. Gets the job done, no questions asked. Flickr: shaunwong
- 15. Social Media Boy Wonder Conceived in order to attract a younger reader base Started out as a sidekick to Batman Can save the city on his own, but always seems to do better when Batman is Flickr: shaunwong by his side
- 16. Flickr: shaunwong Email Marketing & Social Media
- 17. Flickr: shankbone Flickr: chicknglam Email Marketing & Social Media
- 18. Social Media needs Email.
- 19. Creating a social media account
- 20. Logging in to a social media site
- 21. Logging in with social sites
- 22. But...
- 23. And...
- 24. You can’t sign up (or login) to most social networks without an email address! via @djwaldow Tweet This!
- 25. Email talking about email (meta)
- 26. Read post When email may have helped
- 27. Because if you don’t [email all members to let them know what has happened, and what steps are being taken to address and correct the situation], you are sending a very bad message to your members. You are telling us that you only send us emails when it’s important, like when you want us to upgrade to a premium account, or update our profile, or connect our email address book to our account. But when it comes to our security, well that’s not important enough to warrant a ‘personal’ email. -Mack Collier Email talking about email (meta)
- 28. Read full post LinkedIn & Email
- 29. 1. Social connecting 2. Social sharing (SWYN) 3. Social promoting 3 paths...
- 30. 1. Social connecting: asking email subscribers to connect (follow) you on social networking sites 2. Social sharing: asking email subscribers to share email content on social networking sites (also known as Share With Your Network - SWYN) 3. Social promoting: using social media sites to promote email 3 paths...
- 35. Increase followers/likes/ subscribers/circles. More connections = more (potential) eyeballs = more (potential) conversions* *Conversions: email subscribes, webinar registrations, sales, and so on The Goal of Social Connecting 3 paths...
- 36. Social Sharing
- 37. Source: Retail Email Blog Social Sharing
- 38. Social Sharing
- 39. Social Sharing
- 40. Social Sharing
- 41. Results after 45 days: • Identified more than 1,000 brand advocates, each who shared the program with an average of 12 friends. • More than 10,000 social shares across Facebook, Twitter, and email. • 600 new transactions and $250,000 in new sales Social Sharing
- 42. More eyeballs. More eyeballs = more (potential) conversions* *Conversions: email subscribes, webinar registrations, sales, and so on The Goal ofpaths... Sharing 3 Social
- 43. Social Promoting
- 44. Social Promoting
- 45. Social Promoting
- 46. Social Promoting
- 47. Some Impressive Stats... • Posts about email newsletter on social networks generates at least 30-40 new subscribers within an hour of posts. • 80% of the list growth is happening through Knuttel’s social media outlets. • Open rates: 60-70% • Click to open rates: 40% • €10,000 in sales has been generated directly from each mailing. Learn More Social Promoting
- 48. More eyeballs. More eyeballs = more (potential) conversions* *Conversions: email subscribes, webinar registrations, sales, and so on Social Promoting The Goal of 3 paths...
- 49. Use email marketing to grow your social media followers & extend the reach of your message, grow your email list (& make $) via @djwaldow Tweet This!
- 50. Smile. Laugh. Dance. Have Fun. One Final Thought