Batman and Robin: Email and Social Integration

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Batman and Robin: Email and Social Integration

A "bonus" webinar I gave during the Social Fresh Advanced Facebook Advertising 2012 Online Conference

http://ar.gy/fbads

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Batman and Robin: Email and Social Integration

  1. 1. Batman & Robin:Email & Social Integration DJ Waldow Waldow Social Social Fresh Advanced Facebook Advertising Online Conference
  2. 2. DJ WaldowWaldowSocial.com@djwaldowwaldowsocial.com/email
  3. 3. Email Marketing? Wait.Isn’t email dead?
  4. 4. Most emailed article of the day
  5. 5. How many of you have...?Email Marketing: Far from Dead
  6. 6. 91%Email Marketing: Far from Dead
  7. 7. Download the ExactTarget reportEmail Marketing: Far from Dead
  8. 8. 77%Email Marketing: Far from Dead
  9. 9. Download the ExactTarget reportEmail Marketing: Far from Dead
  10. 10. Agreed? Good. Now, let’s move on...Email Marketing: Far from Dead
  11. 11. Flickr: shaunwong
  12. 12. Email Marketing The Caped Crusader The Dark Knight The superhero of all superheroes More than capable of saving the city. The old workhorse. Gets the job done, no questions asked.Flickr: shaunwong
  13. 13. Flickr: shaunwong
  14. 14. Social Media Boy Wonder Conceived in order to attract a younger reader base Started out as a sidekick to Batman Can save the city on his own, but always seems to do better when Batman isFlickr: shaunwong by his side
  15. 15. Flickr: shaunwongEmail Marketing & Social Media
  16. 16. Flickr: shankbone Flickr: chicknglamEmail Marketing & Social Media
  17. 17. Social Media needs Email.
  18. 18. Creating a social media account
  19. 19. Logging in to a social media site
  20. 20. Logging in with social sites
  21. 21. But...
  22. 22. And...
  23. 23. You can’t sign up (or login) to most socialnetworks without an email address! via@djwaldow Tweet This!
  24. 24. Email talking about email (meta)
  25. 25. Read postWhen email may have helped
  26. 26. Because if you don’t [email all members to let them know what hashappened, and what steps are being taken to address and correct thesituation], you are sending a very bad message to your members. You aretelling us that you only send us emails when it’s important,like when you want us to upgrade to a premium account, orupdate our profile, or connect our email address book toour account. But when it comes to our security, well that’s not importantenough to warrant a ‘personal’ email. -Mack Collier Email talking about email (meta)
  27. 27. Read full postLinkedIn & Email
  28. 28. 1. Social connecting2. Social sharing (SWYN)3. Social promoting 3 paths...
  29. 29. 1. Social connecting: asking email subscribers to connect (follow) you on social networking sites2. Social sharing: asking email subscribers to share email content on social networking sites (also known as Share With Your Network - SWYN)3. Social promoting: using social media sites to promote email 3 paths...
  30. 30. Social Connecting
  31. 31. Social Connecting
  32. 32. Social Connecting
  33. 33. Social Connecting
  34. 34. Increase followers/likes/ subscribers/circles.More connections = more (potential) eyeballs =more (potential) conversions**Conversions: email subscribes, webinar registrations, sales, and so on The Goal of Social Connecting 3 paths...
  35. 35. Social Sharing
  36. 36. Source: Retail Email BlogSocial Sharing
  37. 37. Social Sharing
  38. 38. Social Sharing
  39. 39. Social Sharing
  40. 40. Results after 45 days:• Identified more than 1,000 brand advocates, eachwho shared the program with an average of 12friends.• More than 10,000 social shares across Facebook,Twitter, and email.• 600 new transactions and $250,000 in new sales Social Sharing
  41. 41. More eyeballs.More eyeballs = more (potential) conversions**Conversions: email subscribes, webinar registrations, sales, and so on The Goal ofpaths... Sharing 3 Social
  42. 42. Social Promoting
  43. 43. Social Promoting
  44. 44. Social Promoting
  45. 45. Social Promoting
  46. 46. Some Impressive Stats...• Posts about email newsletter on social networks generates atleast 30-40 new subscribers within an hour of posts.• 80% of the list growth is happening through Knuttel’ssocial media outlets.• Open rates: 60-70%• Click to open rates: 40%• €10,000 in sales has been generated directly from each mailing. Learn More Social Promoting
  47. 47. More eyeballs.More eyeballs = more (potential) conversions**Conversions: email subscribes, webinar registrations, sales, and so on Social Promoting The Goal of 3 paths...
  48. 48. Use email marketing to grow your social mediafollowers & extend the reach of your message,grow your email list (& make $) via @djwaldow Tweet This!
  49. 49. Smile. Laugh. Dance. Have Fun. One Final Thought
  50. 50. DJ WaldowWaldowSocial.com@djwaldowwaldowsocial.com/email

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