More Engagement, Less Effort: The Lowdown on Marketing Automation
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Nov. 16, 2012•0 likes•1,368 views
More Engagement, Less Effort: The Lowdown on Marketing Automation
Nov. 16, 2012•0 likes•1,368 views
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More Engagement, Less Effort: The Lowdown on Marketing Automation Talk from Jason Falls's Explore Portland event on November 16, 2012
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More Engagement, Less Effort: The Lowdown on Marketing Automation
- 1. More Engagement, Less Effort: The Lowdown on Marketing Automation @HunterBoyle | @DJWaldow
- 2. Hunter Boyle (@HunterBoyle) Sr. Business Development Manager @Aweber slideshare.net/hunterboyle DJ Waldow (@DJWaldow) Founder & CEO Waldow Social slideshare.net/djwaldow @HunterBoyle | @DJWaldow
- 3. Flickr: mutsmuts @HunterBoyle | @DJWaldow
- 4. Marketing Automation @HunterBoyle | @DJWaldow
- 5. @HunterBoyle | @DJWaldow
- 6. @HunterBoyle | @DJWaldow
- 7. @HunterBoyle | @DJWaldow
- 8. @HunterBoyle | @DJWaldow
- 9. @HunterBoyle | @DJWaldow
- 10. @HunterBoyle | @DJWaldow
- 11. @HunterBoyle | @DJWaldow
- 12. And the cycle repeats… @HunterBoyle | @DJWaldow
- 13. @HunterBoyle | @DJWaldow
- 15. oops.
- 16. @HunterBoyle | @DJWaldow
- 17. Text WALDOW to 67463 @HunterBoyle | @DJWaldow
- 18. @HunterBoyle | @DJWaldow
- 19. What is Marketing Automation? The name given to software platforms designed for marketing departments and organizations to automate repetitive tasks … increases efficiency and reduces human error … … originally called email marketing automation … … streamline sales and marketing organizations by replacing high- touch, repetitive manual processes with automated solutions … Source: Wikipedia @HunterBoyle | @DJWaldow
- 20. Why is Marketing Automation so important? @HunterBoyle | @DJWaldow
- 21. (Source: Gartner Research via Hubspot) @HunterBoyle | @DJWaldow
- 22. (Source: Jupiter Research via Hubspot) @HunterBoyle | @DJWaldow
- 23. hunterboyle (Source: Forrester Research via Hubspot) @HunterBoyle | @DJWaldow
- 24. hunterboyle (Source: Gartner Research via Hubspot) @HunterBoyle | @DJWaldow
- 25. @HunterBoyle | @DJWaldow
- 27. Some examples @HunterBoyle | @DJWaldow
- 28. @HunterBoyle | @DJWaldow
- 29. @HunterBoyle | @DJWaldow
- 30. @HunterBoyle | @DJWaldow
- 31. @HunterBoyle | @DJWaldow
- 32. @HunterBoyle | @DJWaldow
- 33. @HunterBoyle | @DJWaldow
- 34. @HunterBoyle | @DJWaldow
- 35. @HunterBoyle | @DJWaldow
- 36. @HunterBoyle | @DJWaldow
- 37. @HunterBoyle | @DJWaldow
- 38. @HunterBoyle | @DJWaldow
- 39. @HunterBoyle | @DJWaldow
- 40. Did it work? ü Drove nearly 50% of first-week sales of Premise 2.1 ü Drove nearly 80% of Teaching Sells memberships ü List doubled in one year to 97,000 subscribers @HunterBoyle | @DJWaldow
- 41. “a provider of music lesson products” • Most products are under $100 • Launched program in 2009 with five automated messages • More than 170 automated emails today @HunterBoyle | @DJWaldow
- 42. @HunterBoyle | @DJWaldow
- 43. @HunterBoyle | @DJWaldow
- 44. @HunterBoyle | @DJWaldow
- 45. • 416% increase in customer lifetime value • 67% increase in click-through rate from the best prospects (increased from 24.73% to 41.28% for subscribers with the highest lead scores) • 18.4% improvement in lead-to-purchase time @HunterBoyle | @DJWaldow
- 46. www.holidayemailmarketing.com
- 48. Auto-responder series • Fun, short, focused • 12 emails with daily “gift” - checklist, infographic, webinar, ebook … @HunterBoyle | @DJWaldow
- 51. Auto-responder series results* Open Rate: 54%-83% *After 2 weeks @HunterBoyle | @DJWaldow
- 52. Auto-responder series results* Click Rate: 25%-69% *After 2 weeks @HunterBoyle | @DJWaldow
- 53. Auto-responder series results* Downloads: 7,500+ *After 2 weeks @HunterBoyle | @DJWaldow
- 54. Auto-responder series results* New Subscribers: 3,500 *After 2 weeks @HunterBoyle | @DJWaldow
- 55. Automation takes time. @HunterBoyle | @DJWaldow
- 56. Automation requires planning. @HunterBoyle | @DJWaldow
- 57. Automation takes effort to set up. @HunterBoyle | @DJWaldow
- 58. But once set up … @HunterBoyle | @DJWaldow
- 59. Automation increases ROI and ALTV. @HunterBoyle | @DJWaldow
- 60. Automation cultivates deeper relationships. @HunterBoyle | @DJWaldow
- 61. Automation allows you to reinvest time and budget. @HunterBoyle | @DJWaldow
- 62. Source: Automation.com
- 63. Hunter Boyle (@HunterBoyle) Sr. Business Development Manager @Aweber slideshare.net/hunterboyle DJ Waldow (@DJWaldow) Founder CEO Waldow Social slideshare.net/djwaldow @HunterBoyle | @DJWaldow