2. Anthony Frasier
Founder, The Phat Startup
Partner, BrickCity Tech / Converge
I founded Playd, an app that allowed gamers to share
their activity across multiple platforms. I was featured on
“CNN’s Black in America: The New Promised Land -
Silicon Valley.” I also made NBC The Grio’s 100: Making
History Today list. Was featured in Tech Crunch, CNN
Money, Black Enterprise, and speak at various industry
events.
3. How To Pitch Your Startup
Because there is a natural storytelling urge and ability in all human
beings, even just a little nurturing of this impulse can bring about
astonishing and delightful results. —Nancy Mellon, The Art of
Storytelling
4. Every To Pitch Your Startup
How
time you pitch, your telling a
Story
11. How To Pitch Your Startup
Something Something Your
+ =
Familiar Familiar Startup
12. For my first company “Playd” I told people it was......
How To Pitch Your Startup
for
Because Foursquare tracked locations, we were doing the same
activity for video games.
13. How To Pitch Your Startup
Most tech startups try to use other popular tech
products. But anything familiar will do the job.
26. The elevator is a metaphor for the time it takes to
get to the next floor or.....
HURRY UP, YOU DONT HAVE MUCH TIME!
27. How To Pitch Your Startup
Almost a million
ways online
teaching you how to
write one.
28. How To Pitch Your Startup
So I’ll show you a simple framework to help start.
29. Your 30 second pitch should include all of this stuff
1. High Concept pitch/What is your product?
2. Problem
3. Solution
4. How do you make money?
5. Traction
6. Who is working on the product?
7. Why are you better than your competition?
8. The ask/Follow up
30. Lets try out one
GarbageDay is Weather.com for trash pick ups. 2 out
of 5 people forget when it’s trash day, as a result end
up paying fees. We created a mobile app that gives
users notifications when it’s trash day, saving them
time and money. The app is free so we make money
displaying local advertising. We have 10,000 users
and make $2,000 in monthly revenue. My name is
Anthony Frasier, I'm building the app with my co
founder James Lopez a computer science major.
There are similar apps out, but none have our
calendar integration. I would love to get your card
and set up a time to speak further about
GarbageDay.
31. The Breakdown:
GarbageDay is Weather.com for trash pick
ups. 2 out of 5 people forget when it’s trash
day, as a result end up paying fees. We created
1. High Concept pitch/What is your product? a mobile app that gives users notifications
2. Problem when it’s trash day, saving them time and
3. Solution money. The app is free so we make money
4. How do you make money? displaying local advertising. We have 10,000
5. Traction users and make $2,000 in monthly revenue. My
6. Who is working on the product? name is Anthony Frasier, I'm building the app
7. Why are you better than your competition? with my co founder James Lopez a computer
8. The ask/Follow up science major. There are similar apps out, but
none have our calendar integration. I would
love to get your card and set up a time to
speak further about GarbageDay.
32. You don’t have much time, so the name of the
game here is
Sacrifice
33. Choose how many seconds you want to
spend on each
1. High Concept pitch/What is your product? 3s
2. Problem 4s
3. Solution 4s
4. How do you make money? 3s
5. Traction 5s
6. Who is working on the product? 4s
7. Why are you better than your competition? 4s
8. The ask/Follow up 3s
34. Then add/subtract on the areas you feel
are most important.
1. High Concept pitch/What is your product? 3s +
2. Problem 4s -
3. Solution 4s +
4. How do you make money? 3s -
5. Traction 5s -
6. Who is working on the product? 4s +
7. Why are you better than your competition? 4s -
8. The ask/Follow up 3s +
35. Try your best not to sacrifice these two
items.
1. High Concept pitch/What is your product? 3s +
2. Problem 4s -
3. Solution 4s +
4. How do you make money?
5. Traction
6. Who is working on the product? 4s +
6. Why are you better than your competition? 4s -
7. The ask/Follow up 3s +
49. I like Mark Suster’s formula
1.Bio of top 3 people in the company. Short
sentences, bullet points, easy to read.
2. Problem definition (with the market … it’s why you
exist)
highest level
4. Details on the solution
How To Pitch Your Startup
3. How you solve that problem conceptually at the
[Demo could go here]
5. Why you believe there is economic value in what
you do / how you think you can monetize one day
6. Competition
7. Progress to date of your company (when started, key
milestones, what shape is the product in, any pilot /
beta customers, financing)
8. Market sizing
9. Potential future exit possibilities
10. How much are you raising, how long will it last, key
milestones you plan to hit before the next round
50. I like Mark Suster’s formula
1.Bio of top 3 people in the company. Short
sentences, bullet points, easy to read.
2. Problem definition (with the market … it’s why you
exist)
highest level
4. Details on the solution
How To Pitch Your Startup
3. How you solve that problem conceptually at the
[Demo could go here]
5. Why you believe there is economic value in what
you do / how you think you can monetize one day
6. Competition
7. Progress to date of your company (when started, key
milestones, what shape is the product in, any pilot /
beta customers, financing)
8. Market sizing
9. Potential future exit possibilities
10. How much are you raising, how long will it last, key
milestones you plan to hit before the next round
51. I like Mark Suster’s formula
1.Bio of top 3 people in the company. Short
sentences, bullet points, easy to read.
2. Problem definition (with the market … it’s why you
exist)
highest level
4. Details on the solution
How To Pitch Your Startup
3. How you solve that problem conceptually at the
[Demo could go here]
5. Why you believe there is economic value in what
you do / how you think you can monetize one day
6. Competition
7. Progress to date of your company (when started, key
milestones, what shape is the product in, any pilot /
beta customers, financing)
8. Market sizing
9. Potential future exit possibilities
10. How much are you raising, how long will it last, key
milestones you plan to hit before the next round
52. I like Mark Suster’s formula
1.Bio of top 3 people in the company. Short
sentences, bullet points, easy to read.
2. Problem definition (with the market … it’s why you
exist)
highest level
4. Details on the solution
How To Pitch Your Startup
3. How you solve that problem conceptually at the
[Demo could go here]
5. Why you believe there is economic value in what
you do / how you think you can monetize one day
6. Competition
7. Progress to date of your company (when started, key
milestones, what shape is the product in, any pilot /
beta customers, financing)
8. Market sizing
9. Potential future exit possibilities
10. How much are you raising, how long will it last, key
milestones you plan to hit before the next round
53. I like Mark Suster’s formula
1.Bio of top 3 people in the company. Short
sentences, bullet points, easy to read.
2. Problem definition (with the market … it’s why you
exist)
highest level
4. Details on the solution
How To Pitch Your Startup
3. How you solve that problem conceptually at the
[Demo could go here]
5. Why you believe there is economic value in what
you do / how you think you can monetize one day
6. Competition
7. Progress to date of your company (when started, key
milestones, what shape is the product in, any pilot /
beta customers, financing)
8. Market sizing
9. Potential future exit possibilities
10. How much are you raising, how long will it last, key
milestones you plan to hit before the next round
54. I like Mark Suster’s formula
1.Bio of top 3 people in the company. Short
sentences, bullet points, easy to read.
2. Problem definition (with the market … it’s why you
exist)
highest level
4. Details on the solution
How To Pitch Your Startup
3. How you solve that problem conceptually at the
[Demo could go here]
5. Why you believe there is economic value in what
you do / how you think you can monetize one day
6. Competition
7. Progress to date of your company (when started, key
milestones, what shape is the product in, any pilot /
beta customers, financing)
8. Market sizing
9. Potential future exit possibilities
10. How much are you raising, how long will it last, key
milestones you plan to hit before the next round
55. I like Mark Suster’s formula
1.Bio of top 3 people in the company. Short
sentences, bullet points, easy to read.
2. Problem definition (with the market … it’s why you
exist)
highest level
4. Details on the solution
How To Pitch Your Startup
3. How you solve that problem conceptually at the
[Demo could go here]
5. Why you believe there is economic value in what
you do / how you think you can monetize one day
6. Competition
7. Progress to date of your company (when started, key
milestones, what shape is the product in, any pilot /
beta customers, financing)
8. Market sizing
9. Potential future exit possibilities
10. How much are you raising, how long will it last, key
milestones you plan to hit before the next round
56. I like Mark Suster’s formula
1.Bio of top 3 people in the company. Short
sentences, bullet points, easy to read.
2. Problem definition (with the market … it’s why you
exist)
highest level
4. Details on the solution
How To Pitch Your Startup
3. How you solve that problem conceptually at the
[Demo could go here]
5. Why you believe there is economic value in what
you do / how you think you can monetize one day
6. Competition
7. Progress to date of your company (when started, key
milestones, what shape is the product in, any pilot /
beta customers, financing)
8. Market sizing
9. Potential future exit possibilities
10. How much are you raising, how long will it last, key
milestones you plan to hit before the next round
57. I like Mark Suster’s formula
1.Bio of top 3 people in the company. Short
sentences, bullet points, easy to read.
2. Problem definition (with the market … it’s why you
exist)
highest level
4. Details on the solution
How To Pitch Your Startup
3. How you solve that problem conceptually at the
[Demo could go here]
5. Why you believe there is economic value in what
you do / how you think you can monetize one day
6. Competition
7. Progress to date of your company (when started, key
milestones, what shape is the product in, any pilot /
beta customers, financing)
8. Market sizing
9. Potential future exit possibilities
10. How much are you raising, how long will it last, key
milestones you plan to hit before the next round
58. I like Mark Suster’s formula
1.Bio of top 3 people in the company. Short
sentences, bullet points, easy to read.
2. Problem definition (with the market … it’s why you
exist)
highest level
4. Details on the solution
How To Pitch Your Startup
3. How you solve that problem conceptually at the
[Demo could go here]
5. Why you believe there is economic value in what
you do / how you think you can monetize one day
6. Competition
7. Progress to date of your company (when started, key
milestones, what shape is the product in, any pilot /
beta customers, financing)
8. Market sizing
9. Potential future exit possibilities
10. How much are you raising, how long will it last, key
milestones you plan to hit before the next round
59. ?
You don’t have to follow this closely, but its a great guide on what each
slide should be about.
60. For example when I pitched my first company “Playd” I switched
some things around.
Traction Market Team
My team wasn't super technical, so I placed it near the end to put
more focus on the problem I was solving and traction.
61. Common Mistake
How To Pitch Your Startup
Taking too long
explaining or
demo’ing
anything
62. How To Pitch Your Startup
Use a slide size that makes sense for large screens.
I used 1280 x 720 for this deck your viewing.
64. Work on displaying good:
Confidence Pitch Your Startup
How To
Passion
Posture
65. How To Pitch Your Startup
Practice
In the
Mirror
66. Resources that will make this presentation 10 times better for you!
Building Great Presentations by Mattan Griffel - http://
slidesha.re/URqwFt
slide:ology: The Art and Science of Creating Great
Presentations by Nancy Duarte - http://amzn.to/R0iGgM
What Every BODY is Saying: An Ex-FBI Agent's Guide to
Speed-Reading People by Joe Navarro - http://amzn.to/
SwyyJD
Say It Like Obama and WIN!: The Power of Speaking with
Purpose and Vision by Shelly Leanne - http://amzn.to/
Y6IomU
67. Thanks!
Hit me up,
lets chat!
Come check me out at:
anthonyfrasier.com &
ThePhatStartup.com
Anthony Frasier
info@anthonyfrasier.com
@anthonyfrasier
