3 Ways to Find and Engage New Email Subscribers with SMS [WEBINAR]

3 Ways to Find and Engage New Email Subscribers with SMS [WEBINAR]
3 Ways to Find and Engage New Email Subscribers with SMS #SMSEmail
With Your Hosts… The SMS Guy The Email Guy @JustinPGH @DJWaldow Justin Mastrangelo DJ Waldow Founder Founder & CEO JA Interactive & JA.TXT Waldow Social #SMSEmail
The Next 31 Minutes… §  How Does It Work? §  Where Does It Work? §  Why Would They? §  The Welcome Email §  Targeting New Subscribers §  Converting Subscribers §  Wrap It All Up #SMSEmail
How Does It Work?
Call-to-Action §  “For your chance to win...” §  “To get a coupon…” §  “To receive more information…” #SMSEmail
Texting-In TO: 69866 MESSAGE: Fox #SMSEmail
#SMSEmail
Ask For Email Address FROM: 69866 MESSAGE: To complete get your coupon just reply with your email address and we’ll send it to you now! #SMSEmail
Email Reply TO: 69866 MESSAGE: justin@jainteractive.com #SMSEmail
Confirmation FROM: 69866 MESSAGE: Your email has been accepted! Check your inbox soon for the offer! Visit m.company.com to learn more about this product. #SMSEmail
Processing the Email Address §  Store in a database §  Push into email marketing platform #SMSEmail
It’s Twitter-rific! Add emails captured from SMS to your email marketing platform in real-time and send them a welcome email immediately. #SMSEmail #SMSEmail
Where Does It Work?
At Events #SMSEmail
On the Radio “For your chance to win text GIVEAWAY to 12345!” #SMSEmail
On TV #SMSEmail
In Print #SMSEmail
On cocktail napkins! #SMSEmail
In-Store #SMSEmail
On store windows #SMSEmail
Opportunities 1.  Events 2.  Traditional Media (TV, radio, print, outdoor) 3.  Foot Traffic #SMSEmail
It’s Twitter-rific! Events, media, and foot traffic are the best places to capture more emails with SMS. #SMSEmail #SMSEmail
Why Would They? Will anyone do this?
The Incentive #SMSEmail
The Incentive - MAKE IT GOOD §  Giveaway §  Offer/Coupon §  Signup/Join §  More Information #SMSEmail
Avoid the “iPad Giveaway” #SMSEmail
The Promotion #SMSEmail
The Promotion §  Media - Make it the focus §  Events - Speaker, handouts, big signs §  Foot traffic - Get them when they sitting #SMSEmail
It’s Twitter-rific! Don’t expect someone to text you while they’re walking. Promote your SMS campaign where they sit. #SMSEmail #SMSEmail
The Welcome Email Continuing the conversation
Welcome Emails “60 percent of companies did not send a welcome message to new subscribers, and 30 percent failed to send any message at all within the 30 day study period.” Return Path (2009) “The 30- to 60-day period after opt-in is typically the most crucial in the email relationship.” Loren McDonald #SMSEmail
Welcome Emails Flickr: kevinmarsh #SMSEmail
Welcome Emails Flickr: pinksherbet #SMSEmail
Welcome Emails #SMSEmail
Welcome Emails Think Onboarding Program Rather Than Welcome Message #SMSEmail
Welcome Emails http://www.mediapost.com/publications/article/175893/the-welcome-email-is-dead.html #SMSEmail
Welcome Emails An email series allows you to: •  Answer questions and provide how-to info and FAQs on using your website, buying from you or setting up an account. •  Educate users on specific features of your service or website that they need to know in advance. •  Set email expectations. •  Present options for creating a highly personalized experience for each subscriber. •  Move subscribers closer to purchasing or becoming engaged users. Source: Loren McDonald #SMSEmail
The power of segmentation
The Secret to Email Marketing Send timely, targeted, valuable emails. #SMSEmail
Segmentation #SMSEmail
Converting subscribers into customers
Show me the $$! #SMSEmail
Show me the $$! Opt-In Welcome Series Targeted Emails Special Offers #SMSEmail
Wrapping It All Up
Where to Start First 1.  Events 2.  Traditional Media 3.  Foot Traffic #SMSEmail
Outbound: Use SMS & Email Together §  Use SMS for last minute, reminders, alerts §  Use Email for longer-term, more content #SMSEmail
Placeholder, enter your own text here Pre-order: ar.gy/rebelsguide #SMSEmail
Questions? DJ Waldow djwaldow@waldowsocial.com @DJWaldow Placeholder, enter your Justin Mastrangelo own text here Justin@jainteractive.com @JustinPGH #SMSEmail

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