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Social Media & Weather:How to Avoid the Storm & Find the Rainbows                                    DJ Waldow            ...
DJ Waldow              Founder & CEO               djwaldow@waldowsocial.com               919.943.9248                   ...
Social Media & WeatherHuman beings are more connected now then we have ever been inour history. All it takes is one click ...
AgendaPart I (15 min): Getting to Know YOUPart II (45 min): Presentation (interactive)Part II (30 min): Live Examples / Q&...
Getting to Know YOU• Who are you? What is your role?• What is your level of social media experience?• What social networks...
Getting to Know YOU      January 19, 2012
Why is there somuch buzz around  social media?     January 19, 2012
Social Media Revolution 2011           January 19, 2012
a few words aboutsocial media     January 19, 2012
Major socialmedia player ...and some stats     January 19, 2012
The “Big 4”              Founded      Users               2006          ?               2004     800 million              ...
Source:The Social Habit 2011January 19, 2012
Source:The Social Habit 2011January 19, 2012
Source:The Social Habit 2011January 19, 2012
Source:The Social Habit 2011January 19, 2012
Source:The Social Habit 2011January 19, 2012
View larger         Source: Flowtown January 19, 2012
social media, weather,   & smart phones       January 19, 2012
Flickr: ivyfieldJanuary 19, 2012
January 19, 2012
January 19, 2012
Metwit is a “social weather application that enables you to get accurate, hyper-local weather conditions from real people....
See it in actionJanuary 19, 2012
a true story   January 19, 2012
January 19, 2012
January 19, 2012
January 19, 2012
January 19, 2012
Live ExampleJanuary 19, 2012
Later that day...January 19, 2012
January 19, 2012
January 19, 2012
January 19, 2012
Live ExampleJanuary 19, 2012
some ideas  January 19, 2012
Twitter Chat   January 19, 2012
Facebook Group    January 19, 2012
G+ Hangout  January 19, 2012
Video! WatchJanuary 19, 2012
A Word of Caution      January 19, 2012
other thoughts    January 19, 2012
twitter lists          January 19, 2012
PersonalFacebook  Page           January 19, 2012
Professional Facebook   Page               January 19, 2012
Professional Facebook   Page               January 19, 2012
Should you (and/or your station) invest time  & money into building and maintaining a        social media presence?       ...
Yes.January 19, 2012
Yes, if...• You have time.• You have an interest.• You have a plan, a goal.• You have the resources.• You want to share an...
Pros & Cons               Pros                                     Cons(Effective) marketing channel            Time, reso...
Pros & Cons  January 19, 2012
January 19, 2012
Listening Outposts      January 19, 2012
Listening Outposts     Live Example      January 19, 2012
Listening Outposts           + 100s of others!      January 19, 2012
ResourcesThe Weather Channel Social: http://www.weather.com/social/national (Presser: http://press.weather.com/press_detai...
Flickr: financialaidpodcastJanuary 19, 2012
DJ Waldow              Founder & CEO               djwaldow@waldowsocial.com               919.943.9248                   ...
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Social Media and Weather - DJ Waldow - Steamboat Weather Summit 2012

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Social Media and Weather: How to Avoid the Storm & Find the Rainbows 

The presentation I gave in Steamboat Springs, CO on January 19, 2012 at The Weather Summit.

http://waldowsocial.com

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Social Media and Weather - DJ Waldow - Steamboat Weather Summit 2012

  1. 1. Social Media & Weather:How to Avoid the Storm & Find the Rainbows  DJ Waldow Waldow Social Weather Summit: January 19, 2012
  2. 2. DJ Waldow Founder & CEO djwaldow@waldowsocial.com 919.943.9248 djwaldowJanuary 19, 2012
  3. 3. Social Media & WeatherHuman beings are more connected now then we have ever been inour history. All it takes is one click (or Tweet or Facebook statusupdate or YouTube video). Thats the power of social media. Buthow can we create listening outposts to better understand what ishappening online, in public social media networks like Facebook orTwitter or on video sharing sites like YouTube? How can we learnfrom what we read & see to help our personal and professionalbrands? How can we leverage social media to avoid the storm andfind the rainbows? January 19, 2012
  4. 4. AgendaPart I (15 min): Getting to Know YOUPart II (45 min): Presentation (interactive)Part II (30 min): Live Examples / Q&A January 19, 2012
  5. 5. Getting to Know YOU• Who are you? What is your role?• What is your level of social media experience?• What social networks are you active on?• How are you using social media today?• What are your 2-3 burning questions? January 19, 2012
  6. 6. Getting to Know YOU January 19, 2012
  7. 7. Why is there somuch buzz around social media? January 19, 2012
  8. 8. Social Media Revolution 2011 January 19, 2012
  9. 9. a few words aboutsocial media January 19, 2012
  10. 10. Major socialmedia player ...and some stats January 19, 2012
  11. 11. The “Big 4” Founded Users 2006 ? 2004 800 million 2003 135 million 2011 66 million January 19, 2012
  12. 12. Source:The Social Habit 2011January 19, 2012
  13. 13. Source:The Social Habit 2011January 19, 2012
  14. 14. Source:The Social Habit 2011January 19, 2012
  15. 15. Source:The Social Habit 2011January 19, 2012
  16. 16. Source:The Social Habit 2011January 19, 2012
  17. 17. View larger Source: Flowtown January 19, 2012
  18. 18. social media, weather, & smart phones January 19, 2012
  19. 19. Flickr: ivyfieldJanuary 19, 2012
  20. 20. January 19, 2012
  21. 21. January 19, 2012
  22. 22. Metwit is a “social weather application that enables you to get accurate, hyper-local weather conditions from real people.” January 19, 2012
  23. 23. See it in actionJanuary 19, 2012
  24. 24. a true story January 19, 2012
  25. 25. January 19, 2012
  26. 26. January 19, 2012
  27. 27. January 19, 2012
  28. 28. January 19, 2012
  29. 29. Live ExampleJanuary 19, 2012
  30. 30. Later that day...January 19, 2012
  31. 31. January 19, 2012
  32. 32. January 19, 2012
  33. 33. January 19, 2012
  34. 34. Live ExampleJanuary 19, 2012
  35. 35. some ideas January 19, 2012
  36. 36. Twitter Chat January 19, 2012
  37. 37. Facebook Group January 19, 2012
  38. 38. G+ Hangout January 19, 2012
  39. 39. Video! WatchJanuary 19, 2012
  40. 40. A Word of Caution January 19, 2012
  41. 41. other thoughts January 19, 2012
  42. 42. twitter lists January 19, 2012
  43. 43. PersonalFacebook Page January 19, 2012
  44. 44. Professional Facebook Page January 19, 2012
  45. 45. Professional Facebook Page January 19, 2012
  46. 46. Should you (and/or your station) invest time & money into building and maintaining a social media presence? January 19, 2012
  47. 47. Yes.January 19, 2012
  48. 48. Yes, if...• You have time.• You have an interest.• You have a plan, a goal.• You have the resources.• You want to share and learn. January 19, 2012
  49. 49. Pros & Cons Pros Cons(Effective) marketing channel Time, resources, & moneyGreat way to learn Once you start...Interact with people with similar Being too accessible...no down timeinterests from all over the worldMeet new people (personal & Proliferation of misinformationprofessional networking)Direct access to multiple perspectives Echo chamber potentialInstant Feedback! 24/7 digital addiction January 19, 2012
  50. 50. Pros & Cons January 19, 2012
  51. 51. January 19, 2012
  52. 52. Listening Outposts January 19, 2012
  53. 53. Listening Outposts Live Example January 19, 2012
  54. 54. Listening Outposts + 100s of others! January 19, 2012
  55. 55. ResourcesThe Weather Channel Social: http://www.weather.com/social/national (Presser: http://press.weather.com/press_detail.asp?id=350) - Launched Aug 11. Mashable article: http://mashable.com/2011/08/11/weather-channel-social/Social Media: Fast Becoming Our New Weather Warning System (March 2010) - http://www.accuweather.com/en/weather-news/the-good-and-bad-of-social-med/264876 Social Media Tools for Tracking Weather : http://www.bloggingtips.com/2011/08/27/social-media-tools-tracking-weather-natural-disasters/Comscore Top U.S. Smartphone App Categories (July 2011): http://www.comscoredatamine.com/2011/07/top-u-s-smartphone-app-categories/Cloudy with a Chance of Tweets: http://www.atomicdc.com/blog/cloudy-with-a-chance-of-tweets.htmlMetwit: http://www.metwit.com/Social Media Spreads the Word About Severe Weather: http://www.accuweather.com/en/weather-news/social-media-spreads-the-word/48556 January 19, 2012
  56. 56. Flickr: financialaidpodcastJanuary 19, 2012
  57. 57. DJ Waldow Founder & CEO djwaldow@waldowsocial.com 919.943.9248 djwaldowJanuary 19, 2012

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