SlideShare a Scribd company logo
1 of 19
E-marketing for 
e-commerce – 
numbers inside 
Karol Bzik, 31.08.2014
What kind of e-marketing do we do 
for our clients and partners?
home&you 
 CPC/CPM Campaigns– running campaign in every 
sales channel, tests and experiments; 
 Concept and strategy support – creating and 
implementing marketing plans; sales tactics; 
 Analitycal and business support– Google Analytics 
analysis, analysis for sales generating needs (e.g. 
surveys in showroom, pricing policy analysis); 
 +36% of income growth month to month (avg.); 
 +368% of conversion rate for special events; 
 +111% increase of shopping basket for cross selling 
events. 
3 
Generating sales in online store, e-marketing, analysis and strategy
home&you 
„After a year since we started home&you online 
store we can admit that it was a right 
decision to make. Success of our projects is 
also a result of cooperation with Divante. 
We’ve created the proper concept for our 
actions and diverse and non-standard 
solutions proposed by Divante proved to be 
right in practice. We’ve succeeded thanks to 
synergy of matched tools.” 
4 
Increased sales in online store, e-marketing, analysis and strategy 
Jarosław Ruciński 
Director of home&you online store
INTERSPORT 
 Google AdWords Campaign– sponsored 
links campaigns, Google Shopping and 
Google Display Network; 
 Marketing for CPC/CPM/CPS tools– 
price comparison sites, offers aggregators, 
Facebook Ads, affiliative networks; 
 Analytical and business support– 
Google Analytics analysis, analysis for 
sales generating needs (e.g. surveys in 
showrooms). 
5 
Increase of sales in online store, e-marketing and analysis
INTERSPORT 
„We want to use our leader’s position in 
traditional trade to become an important 
online player in the future. We’ve made 
our decision based on our e-commerce 
channel outsourcing, so we wouldn’t 
have to diffuse over traditional trade, that 
generates most of our company’s 
income.” 
6 
Increased sales in online store, e-marketing and analysis 
Marek Bugajski 
Shop Service Director 
INTERSPORT Poland S.A.
Militaria.pl 
 Google AdWords campaigns with law 
obscacles– sponsored links campaigns, 
Google Shopping and Google Display 
Network; 
 Marketing experiments and 
optimizations – searching for 
alternative marketing channels; 
 Analytical and business support – 
Google Analytics analysis, analysis for 
sales increase (e.g. pricing policy 
analysis). 
7 
CPC campaign service with law obstacles
Militaria.pl 
„Our branch is not the easiest one and 
Divante team showed that they can work 
in „every conditions”. Professional 
knowledge and consulting beyond 
cooperation standards are definitely 
Divante advantages. We recomend 
Divante as a solid and dependable 
partner.” 
8 
CPC campaign service with law obstacles 
Marek Prudel 
Militaria-shop.pl Project Menager
Caterina 
9 
Generating online sales, e-marketing and e-mail marketing 
 CPC/CPM/CPS Campaigns – Google AdWords 
campaigns, Google Shopping, Google Display 
Network, affiliative networks,offer aggregators and 
other marketing channels; 
 E-mail marketing with marketing automation 
elements; 
 Analytical and business suport – Google 
Analytics, analysis for sales increase (e.g. surveys in 
showrooms); 
 +291,55% of income increase thanks to marketing 
intensification; 
 751,67% ROI Google Analytics from marketing 
practices. 
Źródło: http://divante.pl/wp-content/uploads/2013/10/Case-Study-Divante-zwie%CC%A8ksza-sprzedaz%CC%87-w-sklepach-marki- 
Caterina.pdf
Caterina 
„Working with Divante helped us to 
understand our customers behaviour, 
which will result in matching offers, 
functionality, and market releases at 
internet channel in the future. I 
recommend Divante as an effective 
implementer of online advertising 
campaigns with a clear conscience..” 
10 
Generating online sales, e-marketing and e-mail marketing 
Paweł Dabrowski 
E-Commerce Manager at Caterina
Grupa Edukacyjna 
 CPC/CPM/CPS Campaigns – Google AdWords campaigns, 
Google Shopping, Google Display Network, affiliative 
networks, and other marketing channels; 
 Planning and implementing of reach campaigns– buying 
medias according to clients profile; 
 Analytical and business suport – Google Analytics 
analysis, analysis for sale needs and on-line range: 
 3000% ROI of Google AdWords campaign 
 -55% lower cost per click CPC 
 +60% higher conversion ratio compared to organic traffic 
11 
Sales growth with CPC/CPM/CPS campaigns 
Źródło: http://divante.pl/wp-content/uploads/2013/02/Ksiegarnia-Edukacyjna-SEM-Divante.pdf/
Grupa Edukacyjna 
„Campaigns run by Divante’s specialists 
helped us to optimize costs and increase 
marketing efficiency. We achieved very 
good sale results together in strategic 
time for us.” 
12 
Sales increase with CPC/CPM/CPS campaigns 
Anna Darda-Ośka 
E-commerce coordinator, Księgarnia 
Edukacyjna
Wolters Kluwer 
13 
Generating online sales, e-marketing and e-mail marketing 
 CPC/CPM/CPS Campaigns – Google 
AdWords campaigns, Google Shopping, 
Google Display Network, affiliative 
networks, offers aggregators and other 
marketing channels; 
 E-mail marketing– sales newsletter; 
 Analytical and business suport – 
Google Analytics analysis, analysis for 
sale needs and on-line range.
DUKA 
14 
Generating online sales and e-mail marketing 
 Cycle newsletter mailing and product 
ot the day mailing – graphics designing 
and cutting of e-mails; 
 Eksperiments and A/B tests as a part 
of e-mail marketing; analytical and 
conceptual support in e- mail marketing; 
 Designing and implementing of 
marketing automation in e-commerce. 
Źródło: http://media.divante.pl/pr/275070/divante-z-grupy-oex-rozwija-sklep-internetowy-duka/
Praktiker 
15 
SEO content marketing 
 Elaboration and smooth 
implementation of over 20000 
effective product description – 
increasing conversion and numer of 
organic visits on a web service; 
 +120% traffic from Google after 
choosen keywords; 
 +300% more sales on products with 
expanded descriptions. 
Źródło: http://media.divante.pl/pr/218553/grupa-divante-rozszerza-wspolprace-z-praktiker/
Praktiker 
„There are two essential thinks, which in my opinion are 
distinguishing Divante, compering to partners I was 
working with before. First of all: passion. People I had a 
pleasure to work with, constantly keep track of not only 
polish, but also world’s e-commerce market, in search for 
new tools, trends and good practices. Moreover – and 
that’s the other thing I value – they share the knowledge 
and help companies like Praktiker to develop online 
sales. However, at the end all actions are taken from the 
goal perspective, which is sale and ROI. That’s why for 
me working with Divante is „win-win” situation.” They 
know well that client’s success is a success of their own.” 
16 
SEO content marketing 
Krzysztof Włodarczak 
E-commerce Manager at Praktiker
SUPER-PHARM 
 SEM/SEO campaigns in Google 
 Creating and implementing display 
campaigns in Google partner network, using 
advertisment targeted to appropiate sites, 
remarketing and customers behavioral profile; 
 +68% increase of traffic with the same 
budget; 
 -56% lower cost per click CPC; 
 +520% higher CTR of advertisment. 
17 
SEO audit and Google AdWords campaigns service
SUPER-PHARM 
18 
SEO audit and Google AdWords campaigns service 
„Working with Divante specialists had a big influence for our 
AdWords Campaigns. In a short period of time we were 
able to significantly increase efficiency of marketing 
actions, what is visible in the optimization of key 
indicators like time spent on the site, an increase in the 
number of visits or successive lowering bounce rates. 
During our cooperation, Divante specialists showed a 
strong commitment and innovation in the proposed 
solutions, which is very important for us. After a short 
time we are already seeing very satisfying results of 
our collaborations, so we look forward to a spectacular 
continuation.” 
Katarzyna Wyszyńska 
Digital Manager, SUPER-PHARM
www.divante.co 
Karol Bzik 
Director of e-commerce at Divante 
+48 508 202 589 
kbzik@divante.pl 
Divante Sp. z o.o. (LTD), 
14 Kosciuszki Street, 50-038 Wroclaw, Poland, tel. +48 71 342 24 06, e-mail: sales@divante.co 
www.divante.pl

More Related Content

What's hot

Opportunities Internet Marketing
Opportunities Internet MarketingOpportunities Internet Marketing
Opportunities Internet Marketing
South Thames
 
Swot Analyses for E-business
Swot Analyses for E-businessSwot Analyses for E-business
Swot Analyses for E-business
Graham Garner
 

What's hot (20)

Retail Industry Analysis 2013
Retail Industry Analysis 2013Retail Industry Analysis 2013
Retail Industry Analysis 2013
 
Ecommerce in 2018
Ecommerce in 2018Ecommerce in 2018
Ecommerce in 2018
 
INTERSPORT e-Commerce with Divante
INTERSPORT e-Commerce with DivanteINTERSPORT e-Commerce with Divante
INTERSPORT e-Commerce with Divante
 
Digital Marketing & Ecommerce: Emerging Trends and Practices
Digital Marketing & Ecommerce: Emerging Trends and PracticesDigital Marketing & Ecommerce: Emerging Trends and Practices
Digital Marketing & Ecommerce: Emerging Trends and Practices
 
Opportunities Internet Marketing
Opportunities Internet MarketingOpportunities Internet Marketing
Opportunities Internet Marketing
 
Google Shopping ads for vietnam 2018
Google Shopping ads for vietnam 2018Google Shopping ads for vietnam 2018
Google Shopping ads for vietnam 2018
 
E Marketing
E MarketingE Marketing
E Marketing
 
Digitalizzazione e E-commerce nel B2B
Digitalizzazione e E-commerce nel B2BDigitalizzazione e E-commerce nel B2B
Digitalizzazione e E-commerce nel B2B
 
How AI & Statistical Analysis can be used to Radically Increase Ecommerce Sales
How AI & Statistical Analysis can be used to Radically Increase Ecommerce SalesHow AI & Statistical Analysis can be used to Radically Increase Ecommerce Sales
How AI & Statistical Analysis can be used to Radically Increase Ecommerce Sales
 
Swot Analyses for E-business
Swot Analyses for E-businessSwot Analyses for E-business
Swot Analyses for E-business
 
2017 fall com cap retail instore research
2017 fall com cap retail instore research2017 fall com cap retail instore research
2017 fall com cap retail instore research
 
Integrating e-Commerce into your Customer Experience
Integrating e-Commerce into your Customer ExperienceIntegrating e-Commerce into your Customer Experience
Integrating e-Commerce into your Customer Experience
 
Digital Marketing Directions 2020
Digital Marketing Directions 2020Digital Marketing Directions 2020
Digital Marketing Directions 2020
 
Solving the B2B Digital Puzzle with the Marketplace Model
Solving the B2B Digital Puzzle with the Marketplace ModelSolving the B2B Digital Puzzle with the Marketplace Model
Solving the B2B Digital Puzzle with the Marketplace Model
 
Looking Forward to NRF 2017 – November 2016
Looking Forward to NRF 2017 – November 2016Looking Forward to NRF 2017 – November 2016
Looking Forward to NRF 2017 – November 2016
 
Digital marketing trends 2020 (1)
Digital marketing trends 2020 (1)Digital marketing trends 2020 (1)
Digital marketing trends 2020 (1)
 
Practicology Conference - Ecommerce in China presentation
Practicology Conference - Ecommerce in China presentationPracticology Conference - Ecommerce in China presentation
Practicology Conference - Ecommerce in China presentation
 
Tech Talk: How in house marketplaces empower retailers and brands-pf_tech_chvala
Tech Talk: How in house marketplaces empower retailers and brands-pf_tech_chvalaTech Talk: How in house marketplaces empower retailers and brands-pf_tech_chvala
Tech Talk: How in house marketplaces empower retailers and brands-pf_tech_chvala
 
Saa s sales funnel brand24_mick griffin
Saa s sales funnel brand24_mick griffinSaa s sales funnel brand24_mick griffin
Saa s sales funnel brand24_mick griffin
 
E.commerce & Digital marketing
E.commerce & Digital marketingE.commerce & Digital marketing
E.commerce & Digital marketing
 

Viewers also liked (11)

E commerce-131110221615-phpapp02
E commerce-131110221615-phpapp02E commerce-131110221615-phpapp02
E commerce-131110221615-phpapp02
 
China vs US Ecommerce
China vs US EcommerceChina vs US Ecommerce
China vs US Ecommerce
 
10 Quotes About the Future of E-commerce
10 Quotes About the Future of E-commerce10 Quotes About the Future of E-commerce
10 Quotes About the Future of E-commerce
 
eMarketplace
eMarketplaceeMarketplace
eMarketplace
 
Overview of E-commerce
Overview of E-commerceOverview of E-commerce
Overview of E-commerce
 
B2c
B2cB2c
B2c
 
E-marketplace
E-marketplaceE-marketplace
E-marketplace
 
Business To Consumer Marketing (B2 C)
Business To Consumer Marketing (B2 C)Business To Consumer Marketing (B2 C)
Business To Consumer Marketing (B2 C)
 
E commerce business models
E commerce business modelsE commerce business models
E commerce business models
 
B2C Business models
B2C Business modelsB2C Business models
B2C Business models
 
E commerce ppt
E commerce pptE commerce ppt
E commerce ppt
 

Similar to e-marketing activities in e-commerce - numbers inside

New Adtaxi General Presentation - 9.28.16-2
New Adtaxi General Presentation - 9.28.16-2New Adtaxi General Presentation - 9.28.16-2
New Adtaxi General Presentation - 9.28.16-2
Victoria Collins
 
Ritupallav goswami -digital media consutlant
Ritupallav goswami -digital media consutlantRitupallav goswami -digital media consutlant
Ritupallav goswami -digital media consutlant
Pallav Goswami
 
The New Digital Marketing Playbook - slides 10-08-13
The New Digital Marketing Playbook - slides 10-08-13The New Digital Marketing Playbook - slides 10-08-13
The New Digital Marketing Playbook - slides 10-08-13
DemandWave
 

Similar to e-marketing activities in e-commerce - numbers inside (20)

eComm talk 3: Effective tools for Website optimisation
eComm talk 3: Effective tools for Website optimisationeComm talk 3: Effective tools for Website optimisation
eComm talk 3: Effective tools for Website optimisation
 
Best Digital Marketing In Noida
Best Digital Marketing In NoidaBest Digital Marketing In Noida
Best Digital Marketing In Noida
 
The Social Effect - Digital Event Marketing - Capability Deck
The Social Effect - Digital Event Marketing - Capability DeckThe Social Effect - Digital Event Marketing - Capability Deck
The Social Effect - Digital Event Marketing - Capability Deck
 
Galileo - Inbound Marketing Approach
Galileo - Inbound Marketing ApproachGalileo - Inbound Marketing Approach
Galileo - Inbound Marketing Approach
 
Dat credentials 04 11-2016
Dat credentials 04 11-2016Dat credentials 04 11-2016
Dat credentials 04 11-2016
 
[PRESENTACIÓN] Si Señor Agencia 2018 US
[PRESENTACIÓN] Si Señor Agencia 2018 US[PRESENTACIÓN] Si Señor Agencia 2018 US
[PRESENTACIÓN] Si Señor Agencia 2018 US
 
Sunflower
SunflowerSunflower
Sunflower
 
New Adtaxi General Presentation - 9.28.16-2
New Adtaxi General Presentation - 9.28.16-2New Adtaxi General Presentation - 9.28.16-2
New Adtaxi General Presentation - 9.28.16-2
 
Ritupallav goswami -digital media consutlant
Ritupallav goswami -digital media consutlantRitupallav goswami -digital media consutlant
Ritupallav goswami -digital media consutlant
 
Programmatic Advertising from a Data Scientist’s Perspective
Programmatic Advertising from a Data Scientist’s PerspectiveProgrammatic Advertising from a Data Scientist’s Perspective
Programmatic Advertising from a Data Scientist’s Perspective
 
H3 Google AdWords — English
H3 Google AdWords — EnglishH3 Google AdWords — English
H3 Google AdWords — English
 
Sketch digital marketing-proposal
Sketch digital marketing-proposalSketch digital marketing-proposal
Sketch digital marketing-proposal
 
E commerce channels - Mathieu Van de Velde
E commerce channels - Mathieu Van de VeldeE commerce channels - Mathieu Van de Velde
E commerce channels - Mathieu Van de Velde
 
The New Digital Marketing Playbook - slides 10-08-13
The New Digital Marketing Playbook - slides 10-08-13The New Digital Marketing Playbook - slides 10-08-13
The New Digital Marketing Playbook - slides 10-08-13
 
Welovroi - "Simplifying the way you analyze your digital marketing content"
Welovroi - "Simplifying the way you analyze your digital marketing content" Welovroi - "Simplifying the way you analyze your digital marketing content"
Welovroi - "Simplifying the way you analyze your digital marketing content"
 
Learn about Ajax Union
Learn about Ajax UnionLearn about Ajax Union
Learn about Ajax Union
 
Google Adwords Details Media Kit
Google Adwords Details Media KitGoogle Adwords Details Media Kit
Google Adwords Details Media Kit
 
Digital Marketing is Must for Every Business in 2022
Digital Marketing is Must for Every Business in 2022Digital Marketing is Must for Every Business in 2022
Digital Marketing is Must for Every Business in 2022
 
B2B Online Marketing über Suchmaschine BAIDU für Industrieunternehmen in China
B2B Online Marketing über Suchmaschine BAIDU für Industrieunternehmen in ChinaB2B Online Marketing über Suchmaschine BAIDU für Industrieunternehmen in China
B2B Online Marketing über Suchmaschine BAIDU für Industrieunternehmen in China
 
Navigating the Digital Landscape: Strategies for Effective Digital Marketing
Navigating the Digital Landscape: Strategies for Effective Digital MarketingNavigating the Digital Landscape: Strategies for Effective Digital Marketing
Navigating the Digital Landscape: Strategies for Effective Digital Marketing
 

More from Divante

eCommerce trends 2019 by Divante.co
eCommerce trends 2019 by Divante.coeCommerce trends 2019 by Divante.co
eCommerce trends 2019 by Divante.co
Divante
 

More from Divante (20)

The eCommerce Platforms in the Global Setup
The eCommerce Platforms in the Global Setup	The eCommerce Platforms in the Global Setup
The eCommerce Platforms in the Global Setup
 
eCommerce Trends 2020
eCommerce Trends 2020eCommerce Trends 2020
eCommerce Trends 2020
 
Async & Bulk REST API new possibilities of communication between systems
Async & Bulk REST API new possibilities of communication  between systemsAsync & Bulk REST API new possibilities of communication  between systems
Async & Bulk REST API new possibilities of communication between systems
 
Magento Functional Testing Framework a way to seriously write automated tests...
Magento Functional Testing Framework a way to seriously write automated tests...Magento Functional Testing Framework a way to seriously write automated tests...
Magento Functional Testing Framework a way to seriously write automated tests...
 
Die Top 10 Progressive Web Apps in der Modernbranche
Die Top 10 Progressive Web Apps in der ModernbrancheDie Top 10 Progressive Web Apps in der Modernbranche
Die Top 10 Progressive Web Apps in der Modernbranche
 
progressive web apps - pwa as a game changer for e-commerce - meet magento i...
 progressive web apps - pwa as a game changer for e-commerce - meet magento i... progressive web apps - pwa as a game changer for e-commerce - meet magento i...
progressive web apps - pwa as a game changer for e-commerce - meet magento i...
 
Customer churn - how to stop it?
Customer churn - how to stop it?Customer churn - how to stop it?
Customer churn - how to stop it?
 
eCommerce trends 2019 by Divante.co
eCommerce trends 2019 by Divante.coeCommerce trends 2019 by Divante.co
eCommerce trends 2019 by Divante.co
 
How to create a Vue Storefront theme
How to create a Vue Storefront themeHow to create a Vue Storefront theme
How to create a Vue Storefront theme
 
Game changer for e-commerce - Vue Storefront - open source pwa
Game changer for e-commerce - Vue Storefront - open source pwa Game changer for e-commerce - Vue Storefront - open source pwa
Game changer for e-commerce - Vue Storefront - open source pwa
 
Vue Storefront - Progressive Web App for Magento (1.9, 2.x) - MM18DE speech
Vue Storefront - Progressive Web App for Magento (1.9, 2.x) - MM18DE speechVue Storefront - Progressive Web App for Magento (1.9, 2.x) - MM18DE speech
Vue Storefront - Progressive Web App for Magento (1.9, 2.x) - MM18DE speech
 
How to successfully onboard end-clients to a B2B Platform - Magento Imagine ...
How to successfully onboard  end-clients to a B2B Platform - Magento Imagine ...How to successfully onboard  end-clients to a B2B Platform - Magento Imagine ...
How to successfully onboard end-clients to a B2B Platform - Magento Imagine ...
 
eCommerce trends from 2017 to 2018 by Divante.co
eCommerce trends from 2017 to 2018 by Divante.coeCommerce trends from 2017 to 2018 by Divante.co
eCommerce trends from 2017 to 2018 by Divante.co
 
Designing for PWA (Progressive Web Apps)
Designing for PWA (Progressive Web Apps)Designing for PWA (Progressive Web Apps)
Designing for PWA (Progressive Web Apps)
 
Why is crud a bad idea - focus on real scenarios
Why is crud a bad idea - focus on real scenariosWhy is crud a bad idea - focus on real scenarios
Why is crud a bad idea - focus on real scenarios
 
vue-storefront - PWA eCommerce for Magento2 MM17NYC presentation
vue-storefront - PWA eCommerce for Magento2 MM17NYC presentationvue-storefront - PWA eCommerce for Magento2 MM17NYC presentation
vue-storefront - PWA eCommerce for Magento2 MM17NYC presentation
 
Pimcore Overview - Pimcore5
Pimcore Overview - Pimcore5Pimcore Overview - Pimcore5
Pimcore Overview - Pimcore5
 
Pimcore E-Commerce Framework - Pimcore5
Pimcore E-Commerce Framework - Pimcore5Pimcore E-Commerce Framework - Pimcore5
Pimcore E-Commerce Framework - Pimcore5
 
The biggest stores on Magento
The biggest stores on MagentoThe biggest stores on Magento
The biggest stores on Magento
 
B2B Commerce - how to become successful
B2B Commerce - how to become successfulB2B Commerce - how to become successful
B2B Commerce - how to become successful
 

Recently uploaded

2024 May - Clearbit Integration with Hubspot - Greenville HUG.pptx
2024 May - Clearbit Integration with Hubspot  - Greenville HUG.pptx2024 May - Clearbit Integration with Hubspot  - Greenville HUG.pptx
2024 May - Clearbit Integration with Hubspot - Greenville HUG.pptx
Boundify
 
Contact +971581248768 for 100% original and safe abortion pills available for...
Contact +971581248768 for 100% original and safe abortion pills available for...Contact +971581248768 for 100% original and safe abortion pills available for...
Contact +971581248768 for 100% original and safe abortion pills available for...
DUBAI (+971)581248768 BUY ABORTION PILLS IN ABU dhabi...Qatar
 
Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312
LR1709MUSIC
 

Recently uploaded (20)

The Art of Decision-Making: Navigating Complexity and Uncertainty
The Art of Decision-Making: Navigating Complexity and UncertaintyThe Art of Decision-Making: Navigating Complexity and Uncertainty
The Art of Decision-Making: Navigating Complexity and Uncertainty
 
2024 May - Clearbit Integration with Hubspot - Greenville HUG.pptx
2024 May - Clearbit Integration with Hubspot  - Greenville HUG.pptx2024 May - Clearbit Integration with Hubspot  - Greenville HUG.pptx
2024 May - Clearbit Integration with Hubspot - Greenville HUG.pptx
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
A DAY IN THE LIFE OF A SALESPERSON .pptx
A DAY IN THE LIFE OF A SALESPERSON .pptxA DAY IN THE LIFE OF A SALESPERSON .pptx
A DAY IN THE LIFE OF A SALESPERSON .pptx
 
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdfThe Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
The Vietnam Believer Newsletter_May 13th, 2024_ENVol. 007.pdf
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
JIND CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JIND ESCORTS SERVICE PROVIDE
JIND CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JIND ESCORTS SERVICE PROVIDEJIND CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JIND ESCORTS SERVICE PROVIDE
JIND CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JIND ESCORTS SERVICE PROVIDE
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
PALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTS
PALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTSPALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTS
PALWAL CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN PALWAL ESCORTS
 
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow ChallengesFalcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Contact +971581248768 for 100% original and safe abortion pills available for...
Contact +971581248768 for 100% original and safe abortion pills available for...Contact +971581248768 for 100% original and safe abortion pills available for...
Contact +971581248768 for 100% original and safe abortion pills available for...
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312Shots fired Budget Presentation.pdf12312
Shots fired Budget Presentation.pdf12312
 
10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf
10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf
10 Influential Leaders Defining the Future of Digital Banking in 2024.pdf
 
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdfProgress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
 
GURGAON CALL GIRL ❤ 8272964427❤ CALL GIRLS IN GURGAON ESCORTS SERVICE PROVIDE
GURGAON CALL GIRL ❤ 8272964427❤ CALL GIRLS IN GURGAON  ESCORTS SERVICE PROVIDEGURGAON CALL GIRL ❤ 8272964427❤ CALL GIRLS IN GURGAON  ESCORTS SERVICE PROVIDE
GURGAON CALL GIRL ❤ 8272964427❤ CALL GIRLS IN GURGAON ESCORTS SERVICE PROVIDE
 
JAJPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JAJPUR ESCORTS SERVICE PROVIDE
JAJPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JAJPUR  ESCORTS SERVICE PROVIDEJAJPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JAJPUR  ESCORTS SERVICE PROVIDE
JAJPUR CALL GIRL ❤ 8272964427❤ CALL GIRLS IN JAJPUR ESCORTS SERVICE PROVIDE
 
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 

e-marketing activities in e-commerce - numbers inside

  • 1. E-marketing for e-commerce – numbers inside Karol Bzik, 31.08.2014
  • 2. What kind of e-marketing do we do for our clients and partners?
  • 3. home&you  CPC/CPM Campaigns– running campaign in every sales channel, tests and experiments;  Concept and strategy support – creating and implementing marketing plans; sales tactics;  Analitycal and business support– Google Analytics analysis, analysis for sales generating needs (e.g. surveys in showroom, pricing policy analysis);  +36% of income growth month to month (avg.);  +368% of conversion rate for special events;  +111% increase of shopping basket for cross selling events. 3 Generating sales in online store, e-marketing, analysis and strategy
  • 4. home&you „After a year since we started home&you online store we can admit that it was a right decision to make. Success of our projects is also a result of cooperation with Divante. We’ve created the proper concept for our actions and diverse and non-standard solutions proposed by Divante proved to be right in practice. We’ve succeeded thanks to synergy of matched tools.” 4 Increased sales in online store, e-marketing, analysis and strategy Jarosław Ruciński Director of home&you online store
  • 5. INTERSPORT  Google AdWords Campaign– sponsored links campaigns, Google Shopping and Google Display Network;  Marketing for CPC/CPM/CPS tools– price comparison sites, offers aggregators, Facebook Ads, affiliative networks;  Analytical and business support– Google Analytics analysis, analysis for sales generating needs (e.g. surveys in showrooms). 5 Increase of sales in online store, e-marketing and analysis
  • 6. INTERSPORT „We want to use our leader’s position in traditional trade to become an important online player in the future. We’ve made our decision based on our e-commerce channel outsourcing, so we wouldn’t have to diffuse over traditional trade, that generates most of our company’s income.” 6 Increased sales in online store, e-marketing and analysis Marek Bugajski Shop Service Director INTERSPORT Poland S.A.
  • 7. Militaria.pl  Google AdWords campaigns with law obscacles– sponsored links campaigns, Google Shopping and Google Display Network;  Marketing experiments and optimizations – searching for alternative marketing channels;  Analytical and business support – Google Analytics analysis, analysis for sales increase (e.g. pricing policy analysis). 7 CPC campaign service with law obstacles
  • 8. Militaria.pl „Our branch is not the easiest one and Divante team showed that they can work in „every conditions”. Professional knowledge and consulting beyond cooperation standards are definitely Divante advantages. We recomend Divante as a solid and dependable partner.” 8 CPC campaign service with law obstacles Marek Prudel Militaria-shop.pl Project Menager
  • 9. Caterina 9 Generating online sales, e-marketing and e-mail marketing  CPC/CPM/CPS Campaigns – Google AdWords campaigns, Google Shopping, Google Display Network, affiliative networks,offer aggregators and other marketing channels;  E-mail marketing with marketing automation elements;  Analytical and business suport – Google Analytics, analysis for sales increase (e.g. surveys in showrooms);  +291,55% of income increase thanks to marketing intensification;  751,67% ROI Google Analytics from marketing practices. Źródło: http://divante.pl/wp-content/uploads/2013/10/Case-Study-Divante-zwie%CC%A8ksza-sprzedaz%CC%87-w-sklepach-marki- Caterina.pdf
  • 10. Caterina „Working with Divante helped us to understand our customers behaviour, which will result in matching offers, functionality, and market releases at internet channel in the future. I recommend Divante as an effective implementer of online advertising campaigns with a clear conscience..” 10 Generating online sales, e-marketing and e-mail marketing Paweł Dabrowski E-Commerce Manager at Caterina
  • 11. Grupa Edukacyjna  CPC/CPM/CPS Campaigns – Google AdWords campaigns, Google Shopping, Google Display Network, affiliative networks, and other marketing channels;  Planning and implementing of reach campaigns– buying medias according to clients profile;  Analytical and business suport – Google Analytics analysis, analysis for sale needs and on-line range:  3000% ROI of Google AdWords campaign  -55% lower cost per click CPC  +60% higher conversion ratio compared to organic traffic 11 Sales growth with CPC/CPM/CPS campaigns Źródło: http://divante.pl/wp-content/uploads/2013/02/Ksiegarnia-Edukacyjna-SEM-Divante.pdf/
  • 12. Grupa Edukacyjna „Campaigns run by Divante’s specialists helped us to optimize costs and increase marketing efficiency. We achieved very good sale results together in strategic time for us.” 12 Sales increase with CPC/CPM/CPS campaigns Anna Darda-Ośka E-commerce coordinator, Księgarnia Edukacyjna
  • 13. Wolters Kluwer 13 Generating online sales, e-marketing and e-mail marketing  CPC/CPM/CPS Campaigns – Google AdWords campaigns, Google Shopping, Google Display Network, affiliative networks, offers aggregators and other marketing channels;  E-mail marketing– sales newsletter;  Analytical and business suport – Google Analytics analysis, analysis for sale needs and on-line range.
  • 14. DUKA 14 Generating online sales and e-mail marketing  Cycle newsletter mailing and product ot the day mailing – graphics designing and cutting of e-mails;  Eksperiments and A/B tests as a part of e-mail marketing; analytical and conceptual support in e- mail marketing;  Designing and implementing of marketing automation in e-commerce. Źródło: http://media.divante.pl/pr/275070/divante-z-grupy-oex-rozwija-sklep-internetowy-duka/
  • 15. Praktiker 15 SEO content marketing  Elaboration and smooth implementation of over 20000 effective product description – increasing conversion and numer of organic visits on a web service;  +120% traffic from Google after choosen keywords;  +300% more sales on products with expanded descriptions. Źródło: http://media.divante.pl/pr/218553/grupa-divante-rozszerza-wspolprace-z-praktiker/
  • 16. Praktiker „There are two essential thinks, which in my opinion are distinguishing Divante, compering to partners I was working with before. First of all: passion. People I had a pleasure to work with, constantly keep track of not only polish, but also world’s e-commerce market, in search for new tools, trends and good practices. Moreover – and that’s the other thing I value – they share the knowledge and help companies like Praktiker to develop online sales. However, at the end all actions are taken from the goal perspective, which is sale and ROI. That’s why for me working with Divante is „win-win” situation.” They know well that client’s success is a success of their own.” 16 SEO content marketing Krzysztof Włodarczak E-commerce Manager at Praktiker
  • 17. SUPER-PHARM  SEM/SEO campaigns in Google  Creating and implementing display campaigns in Google partner network, using advertisment targeted to appropiate sites, remarketing and customers behavioral profile;  +68% increase of traffic with the same budget;  -56% lower cost per click CPC;  +520% higher CTR of advertisment. 17 SEO audit and Google AdWords campaigns service
  • 18. SUPER-PHARM 18 SEO audit and Google AdWords campaigns service „Working with Divante specialists had a big influence for our AdWords Campaigns. In a short period of time we were able to significantly increase efficiency of marketing actions, what is visible in the optimization of key indicators like time spent on the site, an increase in the number of visits or successive lowering bounce rates. During our cooperation, Divante specialists showed a strong commitment and innovation in the proposed solutions, which is very important for us. After a short time we are already seeing very satisfying results of our collaborations, so we look forward to a spectacular continuation.” Katarzyna Wyszyńska Digital Manager, SUPER-PHARM
  • 19. www.divante.co Karol Bzik Director of e-commerce at Divante +48 508 202 589 kbzik@divante.pl Divante Sp. z o.o. (LTD), 14 Kosciuszki Street, 50-038 Wroclaw, Poland, tel. +48 71 342 24 06, e-mail: sales@divante.co www.divante.pl