H3 Google AdWords — English

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Have access to over 90% of the internet population

Address your target market directly

Capture customers already further ahead in the buying cycle

Reduce customers’ time to find what they are looking for

Achieve a higher click-through-rate & conversion

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H3 Google AdWords — English

  1. 1. B2B marketing firm specialized in business development PRESENTATION: Google Adwords
  2. 2. « Search is an important gateway to advertising success. 81% of internet users start their purchase journeys using search. » Source: Google Adwords B2B marketing firm specialized in business development
  3. 3. Objectives <ul><li>Why use Google Adwords? </li></ul><ul><li>Which results ? </li></ul><ul><li>Hypercube ’ s solutions </li></ul><ul><li>The benefits of our solution </li></ul><ul><li>The next step </li></ul>B2B marketing firm specialized in business development
  4. 4. Why use Google Adwords? <ul><ul><ul><ul><li>Too small budget to invest in traditional advertising? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Hard to measure marketing efforts? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Your conversion rate is too slow and low? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Lacking new customers ? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Need to raise awareness of your brand? </li></ul></ul></ul></ul>B2B marketing firm specialized in business development
  5. 5. Why use Google Adwords? <ul><ul><ul><ul><li>Reach real time distribution at massive scale </li></ul></ul></ul></ul><ul><ul><ul><ul><li>ROI measurabilty & accountability </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Relevance targeted ads at qualified audience </li></ul></ul></ul></ul><ul><li>Google Adwords is a cheaper and effective alternative to traditional advertising channels and allows faster, measureable results! </li></ul>B2B marketing firm specialized in business development
  6. 6. What are the results of using Google Adwords? <ul><ul><ul><ul><li>Have access to over 90% of the internet population </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Address your target market directly </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Capture customers already further ahead in the buying cycle </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Reduce customers ’ time to find what they are looking for </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Achieve a higher click-through-rate & conversion </li></ul></ul></ul></ul>B2B marketing firm specialized in business development
  7. 7. Hypercube ’ s solutions Program H1 – Prospection Program H2 – Loyalty Program H3 – Marketing Tools Program H4 – Online Marketing B2B marketing firm specialized in business development
  8. 8. Program H4 – Online Marketing <ul><ul><ul><ul><li>Google Adwords </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Google Analytics </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Google Display Network & Youtube </li></ul></ul></ul></ul>B2B marketing firm specialized in business development
  9. 9. Why use our solution? <ul><li>The success of a Google Adwords campaign depends mainly on the following factors: </li></ul><ul><ul><ul><ul><li>A precise objective </li></ul></ul></ul></ul><ul><ul><ul><ul><li>A clear target audience </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Appropriate settings </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Relevant keywords </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Relevant ads </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Competitive bids </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Website quality </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Continuous optimization </li></ul></ul></ul></ul>B2B marketing firm specialized in business development
  10. 10. Why use our solution? <ul><li>A successful Google Adwords campaign leads to the following results: </li></ul><ul><ul><ul><ul><li>Increased visibility </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Higher traffic to your website </li></ul></ul></ul></ul><ul><ul><ul><ul><li>More clicks & higher conversion rate </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Cost Control </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Better ROI </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Continuous Improvement </li></ul></ul></ul></ul>B2B marketing firm specialized in business development
  11. 11. CONCLUSION <ul><li>Count on HYPERCUBE for your Google Adwords Campaign: </li></ul><ul><ul><ul><ul><ul><li>We have the Know How </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>We have the Experience </li></ul></ul></ul></ul></ul><ul><li>The next step : Discuss and define your specific marketing needs & goals and start your campaign! </li></ul>B2B marketing firm specialized in business development

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