Opportunities for businesses to leverage digital marketing strategies and connect with an ever-growing audience. Here are a few factors that make digital marketing an absolute must for all businesses in 2022.

1. Digital Marketing is Must for Every
Business in 2022

2. Reaching Out To More People
● Traditional marketing channels, like hoardings, print ads, etc., are
geographically limited.
● Customised digital marketing campaigns helps enhancing the overall exposure
for your business.
● Digital marketing helps to connect with a focused audience from all over the
globe, without having to spend exorbitant amounts.
● Geo-targeted digital marketing, makes easier for businesses to target specific
countries.

3. Building A Stronger Brand Presence
● Iterative digital marketing strategies helps businesses in building a robust
brand presence and strengthening brand recall values.
● There are multiple channels through which your brand can make its presence
felt online.
● Online brand-building will be done by mix of organic activities and paid
promotions.
● Create great content for website and make sure that, content should be
engaging, easy to find, deliver value, and helps businesses to establish and
maintain a relationship with audience.

4. Ensuring Easy Accessibility
● Nearly 90% of all online customers refer to online reviews before arriving at a
purchase decision.
● Your business simply has to be easily accessible to customers.
● For businesses, first point of contact is websites and that should be optimised,
user-friendly, dynamic and information-rich.
● There is chance that your potential customers can ignore you if they haven't
find your online business profile .

5. Understanding Competitors Activities
● Digital marketing, helps businesses to get an idea of what your competitors are
doing.
● Competitor analysis is an integral part of overall digital marketing campaigns.
● Digital marketing helps businesses to get clarity on what your competitors are
doing on social media and marketing channels.
● Analyse how the other businesses are establishing their brand presence and
bolstering website traffic/leads.
● Understand your competitor’s strategies to find out what’s working and what
really isn’t.

6. Get Detailed Audience Insights
● Now a days, an average, a person spends around 7 hours online everyday.
● Digital marketing opens up excellent opportunities for businesses to take
advantage of web-engagement of their potential customers.
● Through optimised digital marketing, businesses can present themselves as
‘partners’ that people can rely on.
● Can also conduct an online polls, surveys and live Q&A sessions to know
personalized requirements and pain-points.
● Digital marketing also helps businesses to focus on their promotional
strategies for different audience segments.

7. Data-Driven Marketing
● Conventional marketing methods are static whereas digital marketing is
dynamic, and works on a 24×7 basis.
● Marketing campaigns are driven by actionable data and in-depth analytics, that
helping businesses to make more precise decisions to pave their way forward.
● The measurable data helps you track the success (or failure) of particular
campaigns, and frame future marketing strategies accordingly.
● Businesses can track the progress of prospects through funnels, and optimize
their promotional plans.

8. Building Online Value Proposition
● Digital marketing opens up the scope for businesses to define and share
customised digital value proposition(s) with your target audience.
● Remember, “Digital marketing is not a single-channel, one-shot game”. It is an
ongoing process through multiple channels:
○ Search Marketing,
○ Email Communications,
○ Blog Posts & Social Media Marketing etc.
● Follow ‘integrated’ digital marketing strategies to get full consistency in your
communications through different media.

9. Boosting Revenues In A Cost-Effective Manner
● Traditional marketing endeavours are expensive & time-consuming, and there
is a lot of uncertainty over their effectiveness.
● Businesses can boost their website traffic, consolidate their brand awareness,
chalk up email/social media marketing, and go for paid advertising.
● Digital marketing expands the chances for businesses to capture and nurture
quality leads quickly and in a cost-effective manner.
● In 2022 and beyond, businesses have to expedite & smoothen the journey of
turning potential customers to actual buyers.

10. Thank You

11. Thank You