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Online Lead Generation via SEM
for B2B Industry in China
Kai Ding April.2021
1
2021/4/28
Example of BAIDU search engine result page
Paid Keyword Marketing (search engine
marketing) via BAIDU.com
2021/4/28
 SEM stays as the most effective and efficient
digital ad channel for B2B industry in China.
 BAIDU is the No.1 Search Engine with more
than 70% market share, Baidu covers 95% of
Chinese Internet users.
 Search marketing has the highest priority and
is a must-have and always-on channel for B2B
industry.
 Other marketing channels such as feed
marketing (display marketing) can be used as
supplementary for short term promotions
Search
term:Automotive
polishing products
ad
ad
ad
Benefits and utilities of SEM in China
➢ Low starting cost
- Besides 1400 RMB minimal top-up
fee, there is no limitation of lowest
daily spending ;
➢ Increase brand awareness
- Let your brand exposed to
audience within targeted regions
and search behaviors;
➢ Generate business contacts(B2B)
- Recruit and develop dealers;
Approaching your potential clients ;
Support and gain confidence for your
dealers with better brand presentation ;
➢ Data monitoring and performance
- Mensurable results, reduce waste of
spending or less productive
spending via performance
optimization ;
Why works with us & What we do
➢ Support opening BAIDU ad account for the oversea business entity;
➢ Independent keyword research, and keywords expansions;
➢ Independent competitor and products analysis;
➢ Set up Baidu campaigns and configuration parameters such as
location, budget based on your plan;
➢ Create ad copies, do AB Test and optimize Click Through Rate;
➢ Increase Quality Score;
➢ Monitor keywords performance;
➢ Analyze the data via Business Intelligence Tool create monthly data
analysis report;
➢ Test latest advanced ad formats and extentions to make your ads
more appealing;
➢ We gain comprehensive SEM expertise's for
B2B industries in 10 years ;
➢ Our team analyzes the search terms used by
Chinese consumers for your products, and
improve the campaign performance
autonomously and continuously ;
➢ We research and identify your competitive
products and brands in China, book the search
terms, and capture potential customers for
you ;
Why us What we do
Example of online lead generation process via paid
keyword advertisement (SEM) for B2B industry
Professional SEM & SEO
Brand content website in
Chinese
Lead Qualifying & Follow-up
Disclaimer: screenshots are only for illustration, not a project
case of HAMKAI
Search term:Cobot
Our SEM Solution: fully customizable and one-stop
for all you need
Your problem:
◼ It takes too much time and
costs to build a Chinese
corporate website
Our solution:
◼ We build a state-of-the-art
customized and simple Chinese
website based on your global
(German) website.
◼ Your Chinese website with a
full SEO feature will be
completed within 4 weeks with
a minimal cost of 1800 EURO.
Your problem:
◼ Don’t know how to establish
search engine marketing in
China
Our solution:
◼ We help you open a BAIDU
advertising account with a
European company license
◼ We take care of your paid
keyword marketing
campaigns with a minimal
start budget of 1400 EURO.
Your problem:
◼ High cost of turning your
website visitors to leads
Our solution:
◼ Integrated online lead
generation system to China.
Qualifying leads with our
customized online forms.
◼ Further qualifying with our
local agents and structured
lead analytics and CRM
system.
BAIDU search engine result page
Cases study of SEM: Binder Connector
2021/4/28
 Challenges:
Connector is a term for different types of components.
Binder produces only one subcategory which is circular
connector.
 Our approaches:
Deep-dive product research and search term research to
identify the true-matching search terms
 The results:
We improve the click-through rate of Binder by approx.
100% in three months
Example of onlineform design: collect valuable
information of prospect clients & Analysis with insight
 Full responsive for all devices. Build-in features for special data. Analytics
Tool for analyzing data.
Business Contact
Form Design
Business Contact
Form Design
Further lead qualifying
Our value-added services in lead generation process
Customer Relationship Management
 Sales agents or local dealer support:
Our agents can help you further qualify
the leads by contacting the prospective
customers or we forward the leads to
your local dealers based on your
defined standards.
 Powerful E-Mail, live chat or SMS
system :
New product information, client events or
company news for different groups of
contacts via E-Mail marketing and SMS
marketing
Instrument
Our SEM project references of clients in B2B
industry
Connector
Power Solution
Chemistry
Home Appliance &Automotive
Our SEM project references of clients in other
industry
Car Rental, Exhibition & Education
Cosmetics, Pharmacy & Food
Bag& Kitchen
Your Contact: Kai Ding
 SEM Consultants for Volkswagen Brand
Passenger Car and Aftersales in APAC
region
 Digital marketing management for Testo
SE & Co. KGaA, Franz Binder GmbH &
Co. Elektrische Bauelemente KG, PALAS
GmbH in China
 Consulting for
ARNOLD UMFORMTECHNIK GmbH & Co
. KG, UVEX ARBEITSSCHUTZ GmbH in
China and etc.
 Creative thinking and help clients
solve problems
 Proactive and innovative solutions
for China E-Commerce &
Marketing
 Operational expertise of digital
Advertising
My strengths:
B2B experiences:
12
2021/4/28
„im Zeitalter der digitale Transformation, Marketing muss erkennbar
erfolgsorientiert sein“
THANKS
2020
Kai Ding
Geschäftsführer
HAMKAI GmbH
Ludwig-Erhard-Straße 6, 20459 Hamburg, Germany
Mobile: 0049 176 8141 0973 (Germany)
0086 183 8915 4246 (China)
Email: k.ding@hamkai.de
2021/4/28 13
HELLO
2021

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B2B Online Marketing über Suchmaschine BAIDU für Industrieunternehmen in China

  • 1. Online Lead Generation via SEM for B2B Industry in China Kai Ding April.2021 1 2021/4/28
  • 2. Example of BAIDU search engine result page Paid Keyword Marketing (search engine marketing) via BAIDU.com 2021/4/28  SEM stays as the most effective and efficient digital ad channel for B2B industry in China.  BAIDU is the No.1 Search Engine with more than 70% market share, Baidu covers 95% of Chinese Internet users.  Search marketing has the highest priority and is a must-have and always-on channel for B2B industry.  Other marketing channels such as feed marketing (display marketing) can be used as supplementary for short term promotions Search term:Automotive polishing products ad ad ad
  • 3. Benefits and utilities of SEM in China ➢ Low starting cost - Besides 1400 RMB minimal top-up fee, there is no limitation of lowest daily spending ; ➢ Increase brand awareness - Let your brand exposed to audience within targeted regions and search behaviors; ➢ Generate business contacts(B2B) - Recruit and develop dealers; Approaching your potential clients ; Support and gain confidence for your dealers with better brand presentation ; ➢ Data monitoring and performance - Mensurable results, reduce waste of spending or less productive spending via performance optimization ;
  • 4. Why works with us & What we do ➢ Support opening BAIDU ad account for the oversea business entity; ➢ Independent keyword research, and keywords expansions; ➢ Independent competitor and products analysis; ➢ Set up Baidu campaigns and configuration parameters such as location, budget based on your plan; ➢ Create ad copies, do AB Test and optimize Click Through Rate; ➢ Increase Quality Score; ➢ Monitor keywords performance; ➢ Analyze the data via Business Intelligence Tool create monthly data analysis report; ➢ Test latest advanced ad formats and extentions to make your ads more appealing; ➢ We gain comprehensive SEM expertise's for B2B industries in 10 years ; ➢ Our team analyzes the search terms used by Chinese consumers for your products, and improve the campaign performance autonomously and continuously ; ➢ We research and identify your competitive products and brands in China, book the search terms, and capture potential customers for you ; Why us What we do
  • 5. Example of online lead generation process via paid keyword advertisement (SEM) for B2B industry Professional SEM & SEO Brand content website in Chinese Lead Qualifying & Follow-up Disclaimer: screenshots are only for illustration, not a project case of HAMKAI Search term:Cobot
  • 6. Our SEM Solution: fully customizable and one-stop for all you need Your problem: ◼ It takes too much time and costs to build a Chinese corporate website Our solution: ◼ We build a state-of-the-art customized and simple Chinese website based on your global (German) website. ◼ Your Chinese website with a full SEO feature will be completed within 4 weeks with a minimal cost of 1800 EURO. Your problem: ◼ Don’t know how to establish search engine marketing in China Our solution: ◼ We help you open a BAIDU advertising account with a European company license ◼ We take care of your paid keyword marketing campaigns with a minimal start budget of 1400 EURO. Your problem: ◼ High cost of turning your website visitors to leads Our solution: ◼ Integrated online lead generation system to China. Qualifying leads with our customized online forms. ◼ Further qualifying with our local agents and structured lead analytics and CRM system.
  • 7. BAIDU search engine result page Cases study of SEM: Binder Connector 2021/4/28  Challenges: Connector is a term for different types of components. Binder produces only one subcategory which is circular connector.  Our approaches: Deep-dive product research and search term research to identify the true-matching search terms  The results: We improve the click-through rate of Binder by approx. 100% in three months
  • 8. Example of onlineform design: collect valuable information of prospect clients & Analysis with insight  Full responsive for all devices. Build-in features for special data. Analytics Tool for analyzing data. Business Contact Form Design Business Contact Form Design
  • 9. Further lead qualifying Our value-added services in lead generation process Customer Relationship Management  Sales agents or local dealer support: Our agents can help you further qualify the leads by contacting the prospective customers or we forward the leads to your local dealers based on your defined standards.  Powerful E-Mail, live chat or SMS system : New product information, client events or company news for different groups of contacts via E-Mail marketing and SMS marketing
  • 10. Instrument Our SEM project references of clients in B2B industry Connector Power Solution Chemistry
  • 11. Home Appliance &Automotive Our SEM project references of clients in other industry Car Rental, Exhibition & Education Cosmetics, Pharmacy & Food Bag& Kitchen
  • 12. Your Contact: Kai Ding  SEM Consultants for Volkswagen Brand Passenger Car and Aftersales in APAC region  Digital marketing management for Testo SE & Co. KGaA, Franz Binder GmbH & Co. Elektrische Bauelemente KG, PALAS GmbH in China  Consulting for ARNOLD UMFORMTECHNIK GmbH & Co . KG, UVEX ARBEITSSCHUTZ GmbH in China and etc.  Creative thinking and help clients solve problems  Proactive and innovative solutions for China E-Commerce & Marketing  Operational expertise of digital Advertising My strengths: B2B experiences: 12 2021/4/28 „im Zeitalter der digitale Transformation, Marketing muss erkennbar erfolgsorientiert sein“
  • 13. THANKS 2020 Kai Ding Geschäftsführer HAMKAI GmbH Ludwig-Erhard-Straße 6, 20459 Hamburg, Germany Mobile: 0049 176 8141 0973 (Germany) 0086 183 8915 4246 (China) Email: k.ding@hamkai.de 2021/4/28 13 HELLO 2021