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Ecommerce in 2018

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E-commerce sales continue to grow, generating over $300 billion in the U.S. alone in 2015. But e-commerce still remains a small percent of overall retail sales at approximately 10%.
So what can multichannel and ecommerce retailers do to increase their online sales?
How would e-commerce look in 2018?
What skills Solution Providers would need to support retailer's technology needs?

Published in: Retail
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Ecommerce in 2018

  1. 1. 1CONFIDENTIAL e-commerce trends 2018 KATE SEMIZHON APRIL 18, 2016
  2. 2. 2CONFIDENTIAL AGENDA MOBILE COMMERCE DELIVERY & FULFILLMENT SMART MACHINES REQUIRED SKILLS
  3. 3. 3CONFIDENTIAL FORECAST “$480 billion in online sales by 2019” “Rapid smartphone adoption continues to be a major driver for eCommerce as consumers spend more time online, increasing the likelihood that they will engage in an online transaction.” “an omnichannel strategy isn’t optional” Forrester Research eCommerce Forecast, 2014 To 2019 (US)
  4. 4. 4CONFIDENTIAL MOBILE COMMERCE “by 2017, U.S. customers’ mobile engagement behavior will drive mobile commerce revenue in the U.S. to 50% of U.S. digital commerce revenue.” Gartner “US MOBILE AND TABLET COMMERCE TO TOP $293B BY 2018” Retail sales through tablet are expected to triple in 2018 Forrester http://heidicohen.com/2016-mobile-marketing-trends/
  5. 5. 5CONFIDENTIAL MOBILE COMMERCE 82% of people consult their phone regarding a purchase they’re about to make in a store. 90% of people use multiple devices for purchase related activities. Google http://heidicohen.com/2016-mobile-marketing-trends/
  6. 6. 6CONFIDENTIAL OMNICHANNEL - BECOMES THE NORM
  7. 7. 7CONFIDENTIAL TREND: INCREASING CHOICE OF FULFILMENT OPTIONS extended pickup and delivery times1 overnight delivery2 same-day delivery3 in-store pick-up4 a self-service delivery location to pick up5 Convenience shopping becomes a must-have for large retailers The retail customer is getting used to convenience.
  8. 8. 8CONFIDENTIAL AMAZON DELIVERY 2005 2007 2012 2014 2016 Amazon Prime Air
  9. 9. 9CONFIDENTIAL AMAZON PRIME AIR https://www.youtube.com/watch?v=Le46ERPMlWU
  10. 10. 10CONFIDENTIAL INCREASING CHOICE OF FULFILMENT OPTIONS Domino's Robotic Unit Delivery Robot
  11. 11. 11CONFIDENTIAL THE DIGITAL WORKPLACE BECOMING HOME TO SMART MACHINES Amazon fulfillment center OSHbotOcado Automated Warehouse
  12. 12. 12CONFIDENTIAL • OSHbot works as a retail assistant in downtown San Jose, California • 5-foot-tall autonomous robot • just recently celebrated his one-year anniversary at the store, which is owned by Lowe’s • help customers find items they need, and help store managers with inventory tracking https://youtu.be/W-RKAjP1DtA KEY HIGHLIGHTS OSHbot
  13. 13. 13CONFIDENTIAL • products that are delivered to a consumer as and when they are needed • Contextual shopping will replace personalization • Using data from devices like wearables, smartphones, and smart thermostats, the Internet of Things can help to streamline the shopping process. • Amazon Dash uses AWS IoT buttons to seamlessly intertwine ecommerce and the real world applications CONTEXTUAL SHOPPING
  14. 14. 14CONFIDENTIAL • Mobile • Content • Big Data • IoT • Security OPPORTUNITY - SKILLS REQUIRED
  15. 15. 15CONFIDENTIAL THANK YOU
  16. 16. 16CONFIDENTIAL RESOURCES The Everything Store: Jeff Bezos and the Age of Amazon. Brad Stone http://multichannelmerchant.com/ecommerce/5-ecommerce-trends-that-will-be-game-changers-in-2016- 17112015/ https://econsultancy.com/blog/67321-predicting-the-biggest-ecommerce-trends-in-2016/ http://www.slideshare.net/GlobalDots/globaldots-ecommerce-trends-20142018-slower-growth-but-still-a- huge-opportunity http://www.slideshare.net/stefalen/ecommerce-trends-2016?qid=befba11d-6187-4550-a107- 745818ac71de&v=&b=&from_search=2 https://www.forrester.com/US+Mobile+And+Tablet+Commerce+To+Top+293B+by+2018+Total+eCommerce+To+ Hit+414B/-/E-PRE7004

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