1.
1CONFIDENTIAL
e-commerce
trends 2018
KATE SEMIZHON
APRIL 18, 2016

2.
2CONFIDENTIAL
AGENDA
MOBILE COMMERCE DELIVERY &
FULFILLMENT
SMART MACHINES REQUIRED SKILLS

3.
3CONFIDENTIAL
FORECAST
“$480 billion in online sales by 2019”
“Rapid smartphone adoption continues to be a
major driver for eCommerce
as consumers spend more time online,
increasing the likelihood that they will engage
in an online
transaction.”
“an omnichannel strategy isn’t optional”
Forrester Research eCommerce Forecast,
2014 To 2019 (US)

4.
4CONFIDENTIAL
MOBILE COMMERCE
“by 2017, U.S. customers’ mobile engagement
behavior will drive mobile commerce revenue
in the U.S. to 50% of U.S. digital commerce
revenue.”
Gartner
“US MOBILE AND TABLET COMMERCE TO TOP
$293B BY 2018”
Retail sales through tablet are expected to
triple in 2018
Forrester
http://heidicohen.com/2016-mobile-marketing-trends/

5.
5CONFIDENTIAL
MOBILE COMMERCE
82% of people consult their phone regarding a
purchase they’re about to make in a store.
90% of people use multiple devices for
purchase related activities.
Google
http://heidicohen.com/2016-mobile-marketing-trends/

6.
6CONFIDENTIAL
OMNICHANNEL - BECOMES THE NORM

7.
7CONFIDENTIAL
TREND: INCREASING CHOICE OF FULFILMENT OPTIONS
extended pickup and delivery times1
overnight delivery2
same-day delivery3
in-store pick-up4
a self-service delivery location to pick up5
Convenience shopping becomes a must-have for large retailers
The retail customer is getting used to convenience.

8.
8CONFIDENTIAL
AMAZON DELIVERY
2005 2007 2012
2014 2016 Amazon Prime Air

9.
9CONFIDENTIAL
AMAZON PRIME AIR
https://www.youtube.com/watch?v=Le46ERPMlWU

10.
10CONFIDENTIAL
INCREASING CHOICE OF FULFILMENT OPTIONS
Domino's Robotic Unit
Delivery Robot

11.
11CONFIDENTIAL
THE DIGITAL WORKPLACE BECOMING HOME TO SMART
MACHINES
Amazon fulfillment center OSHbotOcado Automated Warehouse

12.
12CONFIDENTIAL
• OSHbot works as a retail
assistant in downtown San
Jose, California
• 5-foot-tall autonomous robot
• just recently celebrated his
one-year anniversary at the
store, which is owned by
Lowe’s
• help customers find items they
need, and help store managers
with inventory tracking
https://youtu.be/W-RKAjP1DtA
KEY HIGHLIGHTS
OSHbot

13.
13CONFIDENTIAL
• products that are delivered
to a consumer as and when
they are needed
• Contextual shopping will
replace personalization
• Using data from devices
like wearables,
smartphones, and smart
thermostats, the Internet
of Things can help to
streamline the shopping
process.
• Amazon Dash uses AWS IoT
buttons to seamlessly
intertwine ecommerce and
the real world applications
CONTEXTUAL SHOPPING

14.
14CONFIDENTIAL
• Mobile
• Content
• Big Data
• IoT
• Security
OPPORTUNITY - SKILLS REQUIRED

15.
15CONFIDENTIAL
THANK
YOU

16.
16CONFIDENTIAL
RESOURCES
The Everything Store: Jeff Bezos and the Age of Amazon. Brad Stone
http://multichannelmerchant.com/ecommerce/5-ecommerce-trends-that-will-be-game-changers-in-2016-
17112015/
https://econsultancy.com/blog/67321-predicting-the-biggest-ecommerce-trends-in-2016/
http://www.slideshare.net/GlobalDots/globaldots-ecommerce-trends-20142018-slower-growth-but-still-a-
huge-opportunity
http://www.slideshare.net/stefalen/ecommerce-trends-2016?qid=befba11d-6187-4550-a107-
745818ac71de&v=&b=&from_search=2
https://www.forrester.com/US+Mobile+And+Tablet+Commerce+To+Top+293B+by+2018+Total+eCommerce+To+
Hit+414B/-/E-PRE7004