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Internet marketing activities


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Internet marketing activities

  1. 1. 2 Internet Marketing Activities
  2. 2. Create a Keyword Strategy
  3. 3. • Relevant keywords that consumers are using to find us online. • This will increase chances of getting found by people. • Will drive more and better quality traffic to our business website. • As a business professional, we should make sure the right people are finding our business online. • It gives valuable insight on industry trends and product demand. • Comprehensive keyword research can help to grow our organic traffic and save us from spending money on pay-per-click (PPC) campaigns such as Google AdWords. 4 Create a Keyword Strategy Why Build a Keyword Strategy?
  4. 4. 5 Create a Keyword Strategy How to Create a Keyword Strategy? Create a list of 3-5 keywords relevant to our business Choose keywords based on difficulty and relevance Design and optimize the website around the keywords
  5. 5. Optimize Website to Get Found
  6. 6. 7 Optimize Website to Get Found On page SEO • Page Title • Meta Description & meta data • Headings • Cascading Style Sheets • Images • Domain Info • MOZ Rank • Google Crawl Date • URL Structure Off page SEO • Improving Off-Page SEO With Inbound Links • Good URL Structure
  7. 7. Create a Blog & Marketing Offers
  8. 8. • Next step should be to attract more visitors. • Blogging and creating other content like eBooks and webinars are powerful ways to drive the right people to your business online. 9 Create a Blog & Marketing Offers
  9. 9. 10 Create a Blog & Marketing Offers Business Blogging is about Lead Generation CTA Download some content Follow the business on social media Subscribe to the blog Join our newsletter
  10. 10. Promote content through Social Media
  11. 11. • Social media provides a platform for direct communication between your customers, prospects and employees. • It is a key driver of content distribution and brand visibility online. 12 Promote content through Social Media Social Media Monitoring Social Media Using Twitter for Business Using Facebook for Business Using LinkedIn for business
  12. 12. Convert Website Traffic into Leads
  13. 13. 14 Convert Website Traffic into Leads Select Offer Create Calls-to-Action Create Landing Pages Test, Measure & Iterate
  14. 14. Nurture Leads with Targeted Messages
  15. 15. 16 Nurture Leads with Targeted Messages Email Marketing List- Building Sending (Re)Conv erting Measuring Email performance • Simply put, lead nurturing is a system that allows you to send an automated series of email messages to an early stage lead in order to pre-qualify them before handing them over to your • Take a look at your existing sales funnel.
  16. 16. Optimize Marketing for Mobile Viewing
  17. 17. 18 Optimize Marketing for Mobile Viewing How to Optimize for Mobile • Set up Mobile Redirect • Use Mobile CSS Critical Elements to Optimize for Mobile • Emails • Calls-to-Action & landing Pages • Downloads • Video
  18. 18. Analyze & Refine Strategies
  19. 19. 20 Analyze & Refine Strategies Steps for Analyzing & Refining Strategies • Implement an Analytics Program • Identify Opportunities • Set a Metric for Success • Refine your strategy • Evaluate performance Metrics to track and report on • Marketing Grade • Traffic • Leads • Customers • Traffic, Leads and Sales by Keywords • Customer Acquisition Cost • New vs. Repeat Visitors • Effectiveness by Channel Steps for Improvement • Keywords • On-Page SEO • Conversions • Content Strategy • Social Media Promotions • Lead Nurturing & email marketing
  20. 20. Thank You