• Having a hard time finding a book?• Need to purchase a custom, high-end computer system?• How about a first class, all-inclusive trip to a tropical island?• With the advent e-commerce, all three things can be purchased literally in minutes without human interaction.
E-commerce or electronic commerce, is thepurchasing, selling, and exchanging of goods andservices over computer networks (such as theInternet) through which transactions or terms ofsale are performed electronically.
Ecommerce can be broken into four main categories:• B2B(Business-to-Business)• B2C(Business-to-Consumer)• C2B(Consumer-to-Business)• C2C(Consumer-to-Consumer)
B2C Business-to-Consumer e-commerce, or commerce between companies and consumers involves – Customers gathering information Purchasing physical goods or tangibles (consumer products) Information goods (e-books, catalogues, brochures etc); Goods of electronic material or digitized content (software)
Pros of B2C• Availability of choice• Reduction in cost to consumers• Availability of rare goods• Saves time, transportation costs, energy etc. Cons of B2C• Reliability of product is questionable• ‘Free’ delivery is never free• Susceptible to phishing, online scamming and cyber crimes