This document discusses the API economy and building APIs. It defines what an API is and explains that APIs allow communication between different systems. It discusses how the API economy is driving growth for many businesses. The document also outlines the process for building APIs, including planning, designing, coding, documenting, and testing APIs. It emphasizes that standardization is key for API development.

1. Wake Up To The API
Economy
Presentedby Keshav Vasudevan
Twitter:@keshinpoint

2. What is an API?
@keshinpoint

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What Are APIs?
API = Application Programming Interface
APIs allow products and services to talk to other products or services
You’realreadyusinganAPI!

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Helping You Stay Fit

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Location APIs

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Helping Your Business Stay Visible

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This is just one Example

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APIs Connect The World
A way for two computer systems to communicatewith each other.
Server Client
Request
Response

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APIs Have Been Around For A LONG Time
Service Oriented
Architecture
Modern Web APIs
API Economy

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What is the API Economy?
The era of APIs, wherebusinessmodels and channelsof securedata exchange
exist to fuel economic growth.
Drive Profitability Drive Strategy
Transition into digital platforms

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ProgrammableWeb API
Directorylists 19,000+ public
facingAPIs
API Trend Volume
APIs are the building
blocks behind this
innovation.

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Platforms Drive The Internet’s GDP
The internet drives over 1.2 trillion Euros in sales
Platform ecosystems
are a major driver of
this growth

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What Can APIs Do
For You?
@keshinpoint

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Types of APIs
Public APIs
• Anyone can use with free registration
• Has a rate limit
Private APIs
• Internal, private APIs within companies
Partner APIs
• Accessible by strategic partners

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API Business Models
Direct Monetization
Pay per transaction
Indirect Monetization
Open up new business ops or drive growth
Package Monetization
Add-ons with new data channels

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API and Growth
• Increaseadoptionofyourapplications,directlyandindirectly
• Reducegeographicalbarriersofrestrictionofotherappstouseyourcompany’sdata

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API and Revenue
• Paypertransaction(s),especiallyatscale
• Increasedrevenueandinformationsharingwithnewapplicationandfeatures
60% revenue 90% revenue50% revenue

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APIs and Information
• APIscaneasilyshareandtransmitinformationbetweendifferentapplications
• Promotesmodulardatareuseinternallytoexpeditenewfeaturesandapplications

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The Jeff Bezos Mandate
Net worth: 95.1 Billion USD
This was issued in 2002!

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Everyone’s Talking About APIs

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Building and
Delivering An API
@keshinpoint

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API Development Is Like Building A House
Plan with blueprint Build
Paint to ease
navigation
Final House
Design Code API
Document API for
usability
Final API
@keshinpoint

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Building APIs Is Like Building Any Product

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New Economies Bring Bigger Challenges
Development teamsbig and small, arestill unsure on how toinvest in the APIeconomy, or what toexpect
from their API programs, both internaland external.
CommonQuestions
• WhatcanAPIsdoforbusiness?
• HowtodrivemorebusinessthroughAPIs?
• HowtoattracttherightaudienceforyourAPIs?
• WhatarethemetricsofsuccessforAPIs?

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Building APIs Can Be Tough
Maintaining documentation, tests and implementation is hard. Especially in large teams
Implementation of the API always came at the cost of user experience consuming an API
Communication between services built in different programming languages is not easy

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Standardization Is The Key
Standardization is the process of making something conform to a standard.
Teams and processes
Designanddevelopmentmethodologies
Business metrics
Right tools
Right APISpecification
Right product philosophy

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OpenAPI Specification Example
API Info
API Request
API Response
@keshinpoint

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Benefits of Standardization
Reduced interdependencies, allows teamsto workattheir own pace
Faster development and delivery
Easier expansion to different interfaces,clients and views
Developer friendly servicesto build ecosystems and platforms
Faster Development
New Revenue Channels
and Growth

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We Provide the Source of Truth That Drives the API Lifecycle
OpenAPISpec
@keshinpoint

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SmartBear’s Mission
Vision:
To be the Undisputed Market Leader in API’s
Mission:
To build API tools that individuals, teams, and/or
enterprises can’t live without

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We provide tools for development, testing, and operations teams
to create great software, faster than ever.
AccelerateSDLCWorkflows | ImproveQualityatEveryStage | RealizeRapidTime-to-Value
• European HQ in Galway, with 7 offices globally
• Founded in 2009
• Open Source Innovator (Swagger & SoapUI)
6.5M+
Users
194
Countries
22K+
Companies
TestComplete
SoapUI Pro
SwaggerHub
CrossBrowserTesting
QAComplete
AlertSite
@keshinpoint

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Proprietary & ConfidentialSmartBear Confidential and Proprietary
Manage API Lifecycle to Accelerate Development & Delivery
SoapUI Pro LoadUI Pro
Secure Pro ServiceV Pro
Direct
DirectPartner
Design Build Test Integrate Deploy/Manage Monitor

33. Thank you!
Questions?