This document discusses growth hacking and digital marketing. It defines growth hacking as tactics and practices focused on user growth, and notes that a growth hacker's goal is growth. Digital marketing is defined as using electronic devices like computers and smartphones to engage stakeholders. The document outlines that it will cover the PESO media model, digital marketing sales funnel, and provide a live case study. It concludes by thanking the reader and providing contact information for the author.

1. GROWTH HACKING
WITH
DIGITAL MARKETING
USMAN LATIF
MAY 21, 2017
digitalacademy.pk

2. MARCOM TECHNOLOGIST
JOURNALIST & HUMANITARIAN
MY STARTUPS
digitalmarketing.pk digitalacademy.pk

3. OUTCOMES
• What is Growth Hacking?
• What is Digital Marketing?
• PESO Media Model
• What is Digital Marketing Sales Funnel?
• Live Case Study

4. WHAT IS

5. A GROWTH HACKER
IS A PERSON WHOSE
TURE NORTH IS
GROWTH.
Sean Ellis, Startup Marketing Blog - 2010

6. GROWTH HACKING IS A
SET OF TACTICS AND BEST
PRACTICES FOR DEALING
WITH USER GROWTH.

7. WHAT IS

8. DIGITAL MARKETING IS MARKETING THAT MAKES
USE OF ELECTRONIC DEVICES (COMPUTERS) SUCH
AS PERSONAL COMPUTERS, SMARTPHONES,
CELLPHONES, TABLETS AND GAME CONSOLES TO
ENGAGE WITH STAKEHOLDERS.
Source: Wikipedia - http://en.wikipedia.org/wiki/Digital_marketing

9. Source: Google - http://www.google.com/insidesearch/howsearchworks/thestory/
SIZE OF THE WEB

11. WHAT IS

14. WHAT IS

19. THANK YOU!
USMAN LATIF
usman@digitalacademy.pk
hello@usman.co
digitalacademy.pk