Digital Marketing trends 2013 - FACCI presentation @ Maddocks Melbourne

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Presentation made for the French Australian Chamber of Commerce and Industry (FACCI) of Melbourne.
Discussion held around the legal framework and the future of Digital Marketing

Published in: Business, News & Politics
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Digital Marketing trends 2013 - FACCI presentation @ Maddocks Melbourne

  1. 1. DIGITAL (R)EVOLUTIONWHATS NEXT?Frederic ChanutManaging Director, In Marketing We Trust
  2. 2. RISE OF VALUE BASED MARKETING 2Search popularity on Google for push and pull marketing
  3. 3. 3
  4. 4. 4 61% Lower cost per Lead on averageSource: 2012 State of Inbound Marketing report by Hubspot
  5. 5. COST SAVING OPPORTUNITY 5
  6. 6. SOCIAL ADVERTISING 6Only 30% of social media fans feedback receives a responseTriggered messages success is 119% higher than “Business asUsual” ones.< 0.5% of Facebook fans engage with the brand they are fans of.20% of Facebook users have purchased something because of adsor comments they saw there91% of online adults use social media regularlySource
  7. 7. LANDFILL MARKETING 7
  8. 8. LANDFILL MARKETING 8NEW MEDIA+ TRADITIONAL CAMPAIGNMENTALITY= LANDFILL MARKETING
  9. 9. 9“WE HAVE TECHNOLOGY,FINALLY, THAT FOR THE FIRSTTIME IN HUMAN HISTORYALLOWS PEOPLE TO REALLY Pierre Omidyar - eBay founderMAINTAIN RICH CONNECTIONSWITH MUCH LARGERNUMBERS OF PEOPLE”
  10. 10. RETAIL DISRUPTION 10
  11. 11. 11
  12. 12. GOOGLE GLASSES 12
  13. 13. GOOGLE’S EVOLUTIONARY TIMELINE 13Level 1: Semantic Capabilities (2012-2015)Level 2: The Smart Machines (2015-2030)Level 3: Artificial Intelligence (2030+)Level 4: Augmentation (unknown)
  14. 14. SINGULARITY 14
  15. 15. 15THANKSFrederic ChanutManaging Director, In Marketing We TrustTwitter: @InMkgWeTrustSlideshare: InMktgWeTrust

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